The document summarizes the evolution of the mobile web from past to present to future. It discusses how mobile devices have surpassed PCs and shifted how people interact with technology. Apple played a key role in defining the mobile ecosystem through integrated hardware, apps, and app stores. The mobile app economy now includes hundreds of thousands of apps across dozens of app store platforms and generates billions in revenue. The opportunities ahead include continued growth in mobile usage, commerce, advertising, and new players and business models in the increasingly important mobile space.
3. We’re at the beginning of a new era for social Internet
innovators who are re-imagining and re- inventing a Web of
people and places, looking beyond documents and
websites.
John Doerr, Partner, KPCB
22. Apple released a study saying that the
ecosystem associated with its devices
has created over 514,000 US jobs, with
more than 200,000 jobs attributed to the
app business alone.
49. From an operators viewpoint
Thank you
- Apps are important, they drive mobile internet usage
- More usage equals more revenue
-Operators want to become part of the app ecosystem
- APIs for developers
- Operator billing
- Revenue share with app owners
- Developer community programs (at&t developer network)
- Promote local apps (at&t and verizon app store)
source (mobile entertainment - http://www.mobile-ent.biz/)
52. How an app makes money
Thank you
Revenue share with app store owner…
- Pay to download / access
- Free but ad supported
-In-app payments
-Subscriptions to access areas
53. Average number of apps per user
37 Apple - 22Thank you Blackberry
Android - 10
55. Female focus
Thank you
- 39% of smartphone owning woman 55+ have downloaded 1 or more apps.
- 22.5% discover their favorite app from a friends recommendation
57. People pay for apps
Thank you
- 50% of iPhone owners buy at least one paid app a month
- 101,204, the average copies sold per iPhone app over 261 day lifetime
- 35% of apps showing on most “popular app chart” lists are paid
- 7% of iPhone owner have spent $50 on games in last 3 months
MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
MentionOnce you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!"RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.MessageIf you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"HashtagUsers often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.