2. Question 1 is on blog
as video commentery
In what ways does your media product Use, Develop or
Challenge form forms and conventions of existing
media products.

3. Camera shots: Music video’s
conventionally contain long shots
Colours tend to be used to set the The camera almost always and close ups which create
mood in video’s such as blues and follows and traces the artist. emphasis on the artist. Close ups
blacks for sadness and warmer don't just get used for emotional
coolers for happiness. purposes but reflect the words of
the song.
Conventions of Music Video’s
Mes: The mis en scene in music
video normally relate to the
genre of the band and use props
Emphisis on the genre is key that relate. A example is
Editing: Jump cuts are the main architects.
which can be shown through kind of edits for music videos,
location, props, fashion or style this is because the music is
of the band e.g. August burns red constantly changing e.g. Verse to
– white washed, the band have chorus also transitions such as
Ibanez guitars which is a trait fade and dissolves are popular.
seen in a lot of metal-core bands.

5. It is significant that when shaping a music video brand identity is a key element that should be
used. The uniqueness of the image produced should be consistent throughout all of the
products which relate to the artist/ band, e.g. Album Cover, Advert and Gate fold. The Artist
should be represented throughout these Products and almost always specify to a target
audience.
The guitar is significant in both
the album cover and music video,
especially the movement of the
guitar.
The dark imagery is used throughout
The Clashes work and can be seen
both on the album art and in the
music video screen shot.
The main singer/ guitarist is the
main man in the band and
contributes to a lot of their image.
Example The Clash’s album London calling and music video London Calling,
the band are know as a reckless punk band and the album art shows this
which is band recognition.

6. My mistakes were made for you EP Standing next to you EP
The Age of The Understatement
My mistakes were made for you Music Video.
Brand identity with ‘The Last Shadow Puppets’ is a big
part of the band as seen by the Album art and Screen shot
Women are used in all of the images, This is meant to be a
femme fatal theme which is used throughout all the Duo’s
work. Its effective because it relates to so many mediums
film and media being two of them.

7. All of my products are similar because I wanted to create
a band image much like ‘The Last Shadow Puppets’
this is because it works so well, the Debut album alone
became number 1 in the UK charts just because of the
built up band image.

8. Firstly I had to decided what my brand
Theme: Hostage Situation
identity would be but I found it hard to be Time of Day: Midday
original, I first had the idea to use a
hostage situation on the art work because
it would fit into the ‘Punk’ genre and come
across as quite a reckless idea.
Next I started thinking about the back of
the album, I wanted the picture to be
taken at a different time of the day than
Theme: Hostage Situation
the front cover , so I took one at night and Time of Day: Sun set
it didn’t come out well so I took it just a
few hours after the front of the album was
taken and it worked out fine. The idea
again relates to the front cover idea of a
hostage situation and the hostage has
escaped and the back and chair is all that’s
left.

9. I tried to challenge conventions by not relating my music video to the album
cover because I found bands like ‘Arctic Monkeys’ haven’t followed the
conventions either, but their logo on the products can be seen throughout
their products which is what I have done with my Advert, DigipaK and Album
art.
Band Logo
Arctic Monkeys logo
Like Arctic Monkeys I have not put my
logo or anything that relates to my
ancillaries.

10. My band logo’s font is a big part of my bands identity I researched other
band logo’s with the same genre and found they normally have a much
adventuresome font and background which is why I chose mine. Also
punk band never really break away from the black and white colour
scheme for logos.
Rancid bands original logo.
I have used the font (polla) in all my ancillaries including the
Advert basically because I wanted to create a brand which people
will recognise in a quick glance and from the feedback with I have
received I think this has become possible.

11. The star of my music video isn’t the artist of the song which I have used I did this
because I found a convention in music videos where the band are shown in the
video but a separate story line is also shown I felt I did this because I was influence
by two music videos in particular ‘Architects Early Grave’ and ‘August Burns Reds
Internal Canon’ both music videos have narrative story lines and band shots.
Early Grave Bob (my music video) Internal Canon
Story/ Narrative Band Shots

12. In the music video props and location were the two main elements I
found I used the coin because I felt a convention In music videos was to
be basic but also unique, the coin is significant to the lyrics how the
addiction the singer sings about his following him much like the coin
being where ever the actor is in the music video, giving in is also signified
in the music video much like the lyrics when the actor goes to the off
licence . We wanted the location to be in a average family home to suggest
money is needed by the actor much like in the lyrics I found this was
tricky because restriction were inevitable.
“Fifteen years 'till his liver exploded
Now what's Bob gonna do now that he can't drink?”-
Lyrics in the song

13. Q3 – What have you learned from
audience feedback?

14. Before getting creating the products and get feedback I had to find the
audience the music was for e.g Teenagers, 20-30, I did this by creating an
image mood board and a audience profile I used image with what relate to the
target audience.
The audience was punk
teens roughly between
the age of 14- 22 , most
had a DIY look at their
fashion i.e. Cut sleeves
off t shirt or cut their
own hair. I found
various movements in
the audience such as
straight edge where
they stay clean from
drugs and alcohol, also
black and white is again
a on going theme.

15. I first started looking at the Rancid’s Twitter page and see who follows
them and what other tastes and products they like, I found this
productive because it got the ball rolling and helped me put together a
mood board.

16. To gather information about
my target audience I looked
at the followers of the band
and followed a few of the
people on their, and from
the information I gathered
from the followers I added it
to my mood board. It too
helped what the music
video would be like because
a lot of the followers where
posting music which they
liked which I used as
inspiration.

17. Feedback
I did two interviews with a friend and a fellow student in my class the first
person after seeing my music video said
“I think the music video is to generic in the sense that there's no
effects used or break up of shots, I like the idea behind the music
video and how the narrative relates to the lyrics of the song, I
also think that not enough things relate to the genre. The album
art on the other hand relates to the genre good it has many punk
traits such as the band logo which really helps the band image.”
The second persons feedback
“I think the music video could use more band shots to split up
the narrative of the music video, I like where the music videos
shot and I think the editing could of been done a lot better like
use more dissolves or fade at the end. The digipaks I like how the
grass relates to the album art and back cover is good also I like
how simple the digipak is but it could of maybe had more
though, I really like how the advert has a image of the band as
well as the album art .”

18. From the feedback I learnt I could of maybe challenged conventions more and been less
generic but I thought if I challenged them more it would look more like a short film rather
than a music video and I didn’t want this to happen. Also since the feedback I've changed
the edits and put more band shots in to break up the narrative, I'm possibly going to add
some edit effects such as dissolves but I don't want the music video to come across as a
‘corny’ video. I think my feedback for the ancillaries is mostly good apart from there not
being enough on my digipak inside cover, but I was going for a basic look in the first place
because it comes across as a much smarter looking inside cover and not polluted by
unwanted writing or images.
Start without band edit.
Start with band edit.

19. I gave 15 people a questionnaire which I made so feedback could be
obtained quickly and efficiently. I gave it out after my final product was
done and on each one I achieved above 4/6 which I am pleased with. It also
show I took the initial feedback into consideration and changed what
needed to be changed to fit my target audience.

20. Question 6
2 people didn’t think the editing didn’t
fit in with the beat of the music which I Question 5
was a bit disappointed with because I
came back to the editing and shortened
Question 4
the long shots with quick edits to band Question 3 No
shots, but on the other hand 13 people Yes
agreed it matched it which is a very good Question 2
out come.
Question 1
0 5 10 15
I found post of the feedback
constructive for if i ever make a music
video again i found the i and most
happy with questions 3 and 4’s
responses because it is seen that
conventions have been used and the
music relates to the video and gives it
extra meaning.

21. Q4 – How did you use media
technologies in the
construction, research, planning
and evaluation stages?

23. I mostly used the internet mainly Google and Youtube to
research for ideas for my products.
I mostly used youtube
because of the music video
database it holds, I found
a lot of bad and good on
their and I basically gave
me a list of things I
wanted in and not in my
music video i.e.
Shots, props. Google was
used for the ancillaries
especially the Album cover
, I used the Image option
on Google to find relative
album art to target
audience.

24. Researching the song I used Itunes and youtube, I was
mainly looking at the feedback it was given to know if
the song was useable because if people enjoy the song
they'll enjoy the video with it.

25.  I found a lot of advertisements in the magazine ‘Kerrang’ which helped develop
my idea for what I wanted my advert to look like. I found using basic
backgrounds is used quite a lot so costs are kept low for bands who can’t afford
to advertise at a national level.
I think this advert
stud out from the
rest because of the 2
image combination
and the bold
heading.

27. I used a Fuji camera for the album art and digipak, then a cannon
550d for the Advert. I Found I needed a better quality image
for the advert because it had the band image on it, I also
found that grainier less quality images make better album art.
I didn't want to use any lenses or effects on either of the images
I wanted them to be as natural as possible, I did find that the
bigger and better the camera the harder they are to use.

28. I used Photoshop to create band logo, I
felt paint and publisher where to
amateur , I also created my album
advert, I think Photoshop has a
better selection of tools which is
useful, its hard to use at first but I
used online Youtube tutorials to help
me.
I used the Colour range option to select
the green of the photo and delete it, I
did this because I wanted a plain whit
background.
I also used it to merge two photos
together, the actor on the right isn't
meant to be apart of the actual photo.

29. I first cropped the image so it was 3 instead of
4 people then I cut a image of the left band
member and dragged and dropped him where
I wanted him then I selected and deleted the
green then added a white
Background and added my
Album details for the advert.

30.  To edit my music video if used an
Apple Mac, on the Mac I used IMovie
to edit the footage and to add effects.
First I took the footage off the camera and
drag and dropped it into imovie next I
started editing the footage I found it hard
because i was on a different running
system I normally use windows.
I used basic effects to make my music video
look more professional I tried not to go over
the top with editing effects and normal
effects.

31. With Imovie I found I had to
change the project bar and the
event bar because I was used to
movie maker on windows.
This here allowed me
to create new events
or projects it to I used This bar here to use
allowed me to access cross media’s e.g. importing
my footage on my music or photos, this Is also
device and import it. where the effects are.

32. Design for Ancillaries.
To design what my products were going to look like I used PowerPoint for
the ancillaries and planned the music video on a storyboard. I felt I’d of
spent a lot more time on a computer on Photoshop planning it and
quicker buy using just a pencil and paper.

33. I wanted to use PowerPoint for the evaluation because its easier to use a looks
smart and professional I found Presi was a bit to fiddly and looked childish. I
also wanted to make a video evaluation with Imovie but I was limited with my
time and I did not have a Mac at home to make one. I found a PowerPoint
wasn’t time consuming and was easy to post on my blog. I also could attach
sound files for Question 1.