1. Innovation ProjectPlatform Convergence Mobile PHONE Team Winner Rob Ascough, Eddie Chan, Richard Li, Eric Rubinfeld and Harvey Twomey 12th June 2010 – PMBA6004 Class B

2. The issues… From our research findings: Many people now carrying more than one phone Especially business people traveling overseas, one phone for their home country number and one for a “Local” number in the country they are visiting. Carrying multiple phones means carrying multiple accessories. Chargers/Spare batteries Headsets Many want access to all the cool applications across different platforms. But have to manage this across multiple phones. Many want the “Coolness” of an iPhone but also need to have the practicalities of an Android based phone. Source: Peer to peer groups, relatives and multiple web articles “One in four Brits carry multiple mobile phones” Source: Mobilephoneshop.com, UK’s largest Online Phone Outlet

3. And there is more… The application war. Both Apple and Android are fighting this battle hard. First Quarter 2010 Android applications outsold those for Apple OS in the US.* But consumers have to decide which they prefer or they have to have both an iPhone and an Android based phone if they want access to both platforms applications. *NPD Group – Mobile Phone Track Report

4. The Thought Process Is the solution applicable and workable Yes Brainstorm possible solutions Produce concept to gain Feedback Identify the problem No then revise Refine Concept Produce Prototype

5. Deriving a solution We see 2 possible viable solutions: Dual Boot system on a single phone. Linux based running “Boot Camp” that allows both Android and Apple OS to run on iPhone Platform. Although this would be a cheaper solution, the major drawback is having to turn off the phone to reboot ever time you want to change OS. Parallel Hardware: 2 Full sets of iPhone based hardware in a single phone package. Allows both Apple OS and Android OS to be run concurrently without rebooting.

6. Pros and Cons Our choice is to go with the Dual Hardware because: It is more convenient for the user – 2 phones in one package. Although a higher price it will still be comparable to having 2 phones, and definitely cheaper than 2 phones and a Blackberry. Concurrent operation allows users to switch back and forth between OS’s by a button press, no rebooting required.

7. The Apple Pitch This may be a hurdle for our idea: Would base off Apple Platform Purchase hardware and pay royalty for the OS. Benefits to Apple Greater sales of the iPhone platform. Potentially grab sales from consumers who may initially only consider an Android based phone. Co-Marketing with Google - collaboration to push out Symbian, Blackberry and Microsoft.

8. The Prototypes Dual Sim Micro SD Android Screen Dual Screen iPhone Screen Keyboard Version – Target Hardcore Business Users

9. The Prototypes Extra depth allows for larger and replaceable Battery pack. Replaceable Battery Android Mode Using Touch Keys ~19mm deep Double 4G, but only 6.3mm More than iPhone 3G Non Keyboard Version – Target casual users/ apps gamers

10. Summary Solution addresses a common problem affecting many consumers. Technologically feasible – Only caveat would be Apple’s participation. A4 chip produced by Samsung – Compatible variants available no need to buy from Apple (Cortex A8). But licensing Apple OS may still prove challenging . Switch platforms – Consider Android with Symbian, MS, Linux etc… Future technology may make device, cheaper and smaller. Next Generation Mobile CPU’s – Dual Core maybe eventually Quad Core. Improved battery technology – Smaller size. Possible OS dominance may occur. Migration to just one OS. But our technology could still remain simply as a dual phone.

11. The Launch Party… I met him on the class Wiki…