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De uitdaging van Groene Marketing
 
 
 
 
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10 do’s & don’ts
1. Groen is geen positionering !
Nu !  Nieuw ! Extra Groen !
 
 
2. Groen steunt op vertrouwen.
 
 
 
 
 
 
3. Groen is een evolutie geen revolutie.
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Climate Group is an independent, nonprofit organisation dedicated to advancing business and government leadership on climate change.  We are based in the UK, the USA and Australia and we operate internationally.
4. Maak het simpel en tastbaar.
 
 
 
 
5. Meer is beter dan minder.
 
 
 
 
 
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6. Groen is een dialoog.
 
 
 
 
 
 
 
 
7. Betrek de doelgroep.
 
 
 
8. Groen is niet ‘alles-of-niets’.
[object Object],[object Object],[object Object],[object Object]
 
 
9. Groen is geen niche.
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10. Hype or Reality ?
 
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De uitdaging
 
 
 
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Groene Marketing

Notas del editor

  1. Kan u het zich voorstellen dat een van de populairste weekbladen van het land - als promotioneel kadootje voor z’n lezers - een dvd meegeeft, met daarop een lezing van een Nobelprijswinnaar ?