Developed for senior staff from the Department of Political Affairs (DPA) at the UN

1. Social Media

2. Welcome to myWORLD… …a world of few answers

3. Could SOCIAL Mediabe …a window on the world? Conflict PREVENTIONPeacemakingPeacebuildingRegional Organizations Gender Mainstreaming New or Restored DEMOCRACIESPolicy Planning Policy Coordination: Peace and Security

4. Window on the WORLD Do you need ANSWERS? Who CARES? EVANGELISTS on your side? Have you ever felt like you could do a better job if more people knew what you knew? Would you give up CONTROL to get more efficient reach?

5. “You’re losing control and gaining extraordinary global reach and loyal evangelists”

6. “The INTERNET TODAY” It allows the entire world to be connected = The Internet 1.7 Billion = The amount of Internet users as of August 2009. China = largest number of internet users highest percentage of the population using the internet? = Greenland 90%, followed by Norway (86%)

7. Growth OF THE INTERNET

8. WE DISCUSS social media What It Is? Why Use It How To Use It When To Use It

9. What IS IT? Social Media is people using tools ( like blogs, podcast & video) and sites (like Facebook, Twitter & YouTube) to share content and have conversations online across the globe. Key Social Platforms Micro Blogging RSS Blogging Photo Sharing Video Sharing Widgets Podcasts Message Boards Social Networking

10. Why USE IT ... Extremely Easy To Target The Right Audience Low Barrier to Entry Instant Global Reach Create Communities Build Relationships Seek Evangelists Track and Measure Raise Funds Mobilize Votes Increase Messaging Awareness Increase Awareness Through Leveraging the Community.

11. When TO USE IT Don’t Rush HAVE A PLAN AND SET REALISTIC EXPECTATIONS When you.. Know your audience When you.. Can manage the daily activity of being engaged When you.. Can be transparent When you.. You’re comfortable losing some control When you.. You’re ready for a long-term investment When you.. Feel you have a purpose YOU’RE READY!

12. How TO USE IT So You’reReady? Pick the right social networks. Find an 'expert' to help build a plan/strategy. Extend your reach. Prepare to lose control. Know your audience. Make a good first impression. Post your edgiest, most viral content. Think of social networking as an investment in the future.

13. Global REACH Let’s Look at the 4 Giants of Social Media

14. Global REACH In August 2009, 54.5 million people visited Facebook – a 57% increase from the previous year22% of adults online have a profile on Facebook Facebook Age Growth

15. FACEBOOK

17. mission statement

18. send messages on the fly

19. massive reach

20. build unique applications

21. create voting polls

22. view discussions on topics

24. TWITTER

25. TWITTER in action

26. Global REACH In August 2009, 42.3 million people visited YouTube Every minute, 13 hours of video are uploaded to YouTube 1 out of 3 videos viewed online in on YouTube

27. YOUTUBE

29. mission statement

30. create your own video channel

31. massive reach

32. create voting polls

33. view discussions on videos

34. upload videos

36. FLICKR

38. mission statement

39. create image channel

40. ability to title and describe each image