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The Online Kenyan – Survey Results


1. Gender



                                     Male 74 59%
                                     Female 51 41%




2. Age
 Below 20   5 4%
 20-25      68 54%
 26 - 30    34 27%
 31-40      15 12%
 41-50      2 2%
 Above 50   1 1%


3. Income
 Under 25,000        50 40%
 25,001 - 50,000     35 28%
 50,001 - 75,000     15 12%
 75,001 - 100,000    9 7%
 Over 100,001        16 13%


4. Occupation


                                     Employed      66 53%
                                     Self Employed 25 20%
                                     Student       34 27%




www.wamathai.com
5. How many hours do you spend online?

                                                     0 minutes                     0 0%
                                                     1 - 59 Minutes                9 7%
                                                     60 - 90 Minutes [1-2 hours]   18 14%
                                                     180+ Minutes [3hrs+]          98 78%



6. What do you do when you are online?
 Send/Check email 114 91%
 Use a search engine 97 78%
 Fun/Pass time       56 45%
 Social Networking 118 94%
 Get news            91 73%
 Buy products        26 21%
 Read Blogs          98 78%
[ Some people may have select more than one checkbox, so percentages may add up to more
than 100%.]
7. Do you skip ads on TV & Radio [Change channels etc.]



                                                     Yes 83 66%
                                                     No 42 34%




8. Which social networking website do you frequent/like most?
 Facebook 81 65%
 LinkedIn   18 14%
 Twitter    95 76%
 Foursquare 9 7%
[ Some people may have select more than one checkbox, so percentages may add up to more
than 100%.]




www.wamathai.com
9. Do you own a blog?



                                             Yes 77 62%
                                             No 48 38%




10. How many blogs do you read in a day?
 None           7 6%
 Less than 5    68 54%
 5-10           45 36%
 10-50          5 4%
 More than 50   0 0%


11. What time do you read blogs?

                                             Morning     53 42%
                                             Afternoon   28 22%
                                             Evening     19 15%
                                             Night       20 16%



12. Have you ever bought a product online?



                                             Yes 52 42%
                                             No 73 58%




www.wamathai.com
13. What sort of events do you go to?
 Music only                                                  25 20%
 Poetry only                                                 11 9%
 Music + other art forms like photography, paintings, poetry 75 60%
 Poetry + other art forms like photography, paintings, music 36 29%
 Photo Exhibitions                                           32 26%
 Art exhibitions [Paintings, sketches etc]                   34 27%
 Film Festivals                                              41 33%
 Book fairs                                                  33 26%
[Some people may have select more than one checkbox, so percentages may add up to more
than 100%.]

14. Have you ever attended an event or bought a product after learning about it online through
social media or an online advertisement?



                                                     Yes 100 80%
                                                     No 25 20%




www.wamathai.com

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The online kenyan

  • 1. The Online Kenyan – Survey Results 1. Gender Male 74 59% Female 51 41% 2. Age Below 20 5 4% 20-25 68 54% 26 - 30 34 27% 31-40 15 12% 41-50 2 2% Above 50 1 1% 3. Income Under 25,000 50 40% 25,001 - 50,000 35 28% 50,001 - 75,000 15 12% 75,001 - 100,000 9 7% Over 100,001 16 13% 4. Occupation Employed 66 53% Self Employed 25 20% Student 34 27% www.wamathai.com
  • 2. 5. How many hours do you spend online? 0 minutes 0 0% 1 - 59 Minutes 9 7% 60 - 90 Minutes [1-2 hours] 18 14% 180+ Minutes [3hrs+] 98 78% 6. What do you do when you are online? Send/Check email 114 91% Use a search engine 97 78% Fun/Pass time 56 45% Social Networking 118 94% Get news 91 73% Buy products 26 21% Read Blogs 98 78% [ Some people may have select more than one checkbox, so percentages may add up to more than 100%.] 7. Do you skip ads on TV & Radio [Change channels etc.] Yes 83 66% No 42 34% 8. Which social networking website do you frequent/like most? Facebook 81 65% LinkedIn 18 14% Twitter 95 76% Foursquare 9 7% [ Some people may have select more than one checkbox, so percentages may add up to more than 100%.] www.wamathai.com
  • 3. 9. Do you own a blog? Yes 77 62% No 48 38% 10. How many blogs do you read in a day? None 7 6% Less than 5 68 54% 5-10 45 36% 10-50 5 4% More than 50 0 0% 11. What time do you read blogs? Morning 53 42% Afternoon 28 22% Evening 19 15% Night 20 16% 12. Have you ever bought a product online? Yes 52 42% No 73 58% www.wamathai.com
  • 4. 13. What sort of events do you go to? Music only 25 20% Poetry only 11 9% Music + other art forms like photography, paintings, poetry 75 60% Poetry + other art forms like photography, paintings, music 36 29% Photo Exhibitions 32 26% Art exhibitions [Paintings, sketches etc] 34 27% Film Festivals 41 33% Book fairs 33 26% [Some people may have select more than one checkbox, so percentages may add up to more than 100%.] 14. Have you ever attended an event or bought a product after learning about it online through social media or an online advertisement? Yes 100 80% No 25 20% www.wamathai.com