In this presentation, we share what makes the millennial generation tick. Businesses need to consider how to best position themselves to capitalize on this massive consumer segment.

1. What Do
Millennials
Want?
Consumption + Behavior

2. is the year of the millennial customer.

3. $200 BILLION
It’s estimated that millennials will be spending
annually by 2017.

4. $10 TRILLION
As consumers, it's expected that millennials will spend
over their lifetimes.

5. Let’s make
sense of these
astonishing
numbers…

6. 80 MILLION
There are about
millennials in the United States alone.

7. Millennials make up around
of the entire United States population.

8. Millennials are highly
influential. They help
other generations and
other demographic
groups make
purchasing choices.

9. Let's dig into the
millennials mindset….

10. 1
Millennials love
automation.

11. 2
Millennials are the least
loyal to brands.

12. 3
Millennials crave
personalization.

13. 4
Millennials are
obsessed with easy to
use technology.

14. 5
Millennials prefer
experiential
environments.

15. 6
Millennials are mobile
shoppers.

16. 7
Millennials are
extremely charitable
and care about causes.

17. 8
Millennials want to
collaborate with the
brands they use.

18. 9
Millennials hate old or
inefficient processes.

19. 10
Millennials are typically
very informed.

20. 11
Millennials express
their feelings online
and on social media.