Wappwolf is a cloud based "action store" to automate file handling. It provides a customizable set of “web actions” - i.e. web-based apps from different developers which are connected - that allows users to share and process multiple files by one click. Files can be of any type, actions can be started by users from any device or by using predefined triggers. It increases productivity and saves costs. Wappwolf offers actions for file, photo and document editing, email, storage, voice processing and sharing under a pay-per-use model with a 30% revenue share. It is currently deployed in open beta, with more apps added every day. Business offerings are being worked on, though not yet available. The company was founded by Michael Eisler, Harald Weiss, Dieter Dobersberger and Christian H. Leeb and has moved headquarters to San Francisco recently. Wappwolf has been featured at Demo Conf Fall 2010 and Spring-Fall 2011

1. Pitch Deck
Wappwolf Inc.
The Leading Online Automation App
Michael Eisler - Harald Weiss - Christian H. Leeb - Dieter Dobersberger - Manuel Berger
+43 664 164 78 23
harald.weiss@wappwolf.com

2. Manual file processing is a pain for many. It makes us
less efficient and causes frustration
File Processing Today
Receive lots of different Extract the relevant data Send the result by e-mail
files and emails manually and convert it or mail to co-workers,
containing data into a diagram / graph / superiors, or whom it
table belongs to
See also: http://youtu.be/tUDBYgxpq14
.. is an awful lot of manual, repetitive work. It takes a lot of time, is not
efficient and costs a lot of money.

3. Imagine a world where you could process any file by
the click of one button ..
File Processing with Wappwolf
(Photo) Auto-enhance and
send to Facebook,
Twitter and Flickr
Add location and
save to Dropbox
Send as postcard
Send as fax
Smart Convert to pdf and Share
phones, save to Dropbox
Tablets, More ...
Laptops,
Desktops
W Favorites
1. Press the "Action!" 2. Select the action to 3. That's it!
button directly in any be performed out of Everything else
See also: photo, document or your list of favorites Wappwolf does for
http://youtu.be/r8Qq0kLmtgM other file you
.. is so much easier: one click on the "Action!"-button does it all. It saves
you time and money, and causes no headache.

4. .. and where files are processed by a set of customiz-
able "web actions" in the cloud
Share
Smart
phones Unzip
.. Post ..
Like Upload
Tablets Rotate Stamp
.. Extract Translate
Rename Decrypt
.. E-Mail
Send
eSign .. Convert
Resize Zip ..
Laptop Download
Encrypt
Netbook
Desktop Add
Print, Fax,
Web and non- .. and many more apps and web actions! Mail
Browsers web based
services .. and many more
possibilities!
Wappwolf Wappwolf
Devices, Extensions and App Ecosystem Web Action Store Ecosystem
The Wappwolf "Action!"-button is omnipresent on devices, in extensions
and in apps. It starts an action from anywhere.

5. Wappwolf provides a set of tools for file automation in
the cloud to service- and app developers
Wappwolf's Online Automation Toolbox
Partner Cloud
(Save, Generate Collect Save Saved Testing
Generate)
Integrator
API Web-Integration Browser Software Plugins Clients Website
Service User History Workflow Payment Accounting Processing Statistics Connect
Developer
Promotion Marketing Security Alert Par.-Fetch
App Hosting
Developer
Individuals Certification API Partners
Trust
Developers choose from a catalogue of APIs and SDKs to connect their
service with Wappwolf, or to provide a specific app.

6. Developers select from this toolbox as needed, as
shown here for an example with Dropbox
Example: Select files from Dropbox, e-sign and email them
Partner Cloud
(Save, Generate Collect Save Saved Testing
Generate)
Integrator
API Web-Integration Browser Software Plugins Clients Website
Service User History Workflow Payment Accounting Processing Statistics Connect
Developer
Promotion Marketing Security Alert Par.-Fetch
App E-Mail Hosting Dropbox-IN
Developer
Individuals Certification API Partners Conv2pdf
Trust e-sign
This is what a developer might select when creating an action that fetches files
from Dropbox, converts them to pdf, e-signs and emails them

7. Similar to an app store, users pay per usage of an
action. Developers receive a revenue share
Users Web Action Store Developers
Paradigm shift: User acceptance:
Users save time More than ever
when processing $ $ developers are keen
files with on a large user base
Wappwolf, but may from which to earn
have to pay for it. money back when
developing apps.
Developers provide apps that are integrated into actions. Pricing (free or
paid for) is decided by the developers and is dynamic.

8. As everyone handles files manually, the revenue
potential for Wappwolf is significant
Average revenue per Total size of
user (ARPU): industry
b2c = $8 per year
b2b = $20 per year $1.2bn
Target Market: USA
Population: ~313.2m
(of which 66.8% consumers)
X
SMEs: 5.9m Share of Market (SOM): Wappwolf
(employing 59.7m people) (at 30% market share)
Large companies: 18.5k
(employing 61.2m people) b2c = 12m users $360m
b2b = 13m users Revenue potential
Internet penetration: 75%
Smart phone penetration: 50% (at 30% market
share)
In the US alone the average potential revenue per year sums up to $360m,
or thousands of minutes of saved time.

9. We have grown our user base for the past 12+ months,
and learned a lot from our customers
Experimentation & Build-Up Ramp Up
Phase Phase
Subscribers
5,000,000
Demo Conf Today
Fall 2010
1,000,000
100,000
10,000
1,000
100
Time
Jan-2011 Jan-2012 Jan-2013 Jan-2014
APIs,
SDKs,
Partnering / Integration,
Money Android App,
invested / $4.0m Client for Mac,
to invest ..
$0.5m
Website,
iPad/iPhone App,
Time Nokia App.
Jan-2011 Jan-2012 Jan-2013 Jan-2014
Client for Windows
We invested $0.5m to develop website, clients and apps, and learned a lot.
We need to invest another $4m to ramp up quickly.

10. We help our clients save a significant amount of time
and money lost by processing files
Within one year
we are planning to process 1m files, with a total of 25k paying users and a total transaction volume
of $300k. Helping our customers save 83k working hours and $2.9m*.
In four years
we are planning to process at 1b files annualy, with 9m paying users and $109m total transaction
volume. Helping our clients save over $1.0b*.
*: Calculation based at 5mins saved per transaction and at a rate of $35/hour.

11. Wappwolf is headed by a strong leader, capable of
getting things done and doing the right things
Michael Eisler ("Mike iSler")
CEO, Wappwolf
Story: DIG = Wappwolf 1.0
"I made my first exit at DIG AG at a valuation of $5m
after building that business from scratch. Now I'm
building Wappwolf into the leading online automation
app in the Web 2.0."

12. We have a strong founders team that knows about
cloud solutions and the web
Founders of Wappwolf
Manuel Berger, Expert in web development and
Chief Engineer web techologies
Dieter Expert in hosting, managing and scaling up of complex
Dobersberger software processing solutions
, CTO
Christian H. Angel investor and co-founder of Jajah ($200m exit) and Garmz (now:
Leeb, Lookk.com)
CVO
Harald Weiss, Expert in finance and operations, with a track record of 10+ years as C-level at large
President & companies
CFO
Michael Eisler, Serious entrepreneur with more than 10 years of first-hand experience in building large, scalable
Chairman & CEO software solutions

13. Wappwolf is a disruptive idea with great potential. We
seek an equally awesome partner
Invest
$4.0m
in a Series A round in Wappwolf