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Selling You Products and Services

Without a Website
         “Please feel free to Tweet @wvrknight during this session”
Warren Knight
Speaker / Author / Consultant

CEO, co-founder of Gloople
Speaker & Trainer F7Social

20 years Retail Experience
5 years Social Media

Social Media for Business

Sales Techniques for SME
International Business
Online store

GroupBuy & FlashSale   Affiliate network   Social integration




    Peer to peer
  sharing discount                                  Refer a friend




     Ratings &         Mobile platform             Embedded
      reviews                                    Facebook store
Production Era

Henry Ford 1920’s




                                Model “T” Production
                                12.5 hours before
                                93 minutes afterwards
                                Cost: $825 ($33) > $280
Marketing Era

1950’s 1st TV Advert                        Brands told us
                                              what they
                                            want us to buy

                                              Now Only
                                              14% of us
                                                 trust
                                              Advertising


                                                78% of us
                                            trust our Friends
                                            recommendation
                                             of a product or
    "It's tingling fresh. It's fresh as          service
    ice. It's Gibbs SR toothpaste.”
SoLoMo Era

Connected 24/7




 Our philosophy is to fish where the fish are
 Adam Brown – Coca Cola                         42 Million “Likes”
Why are Social Network Important?

   Shoppers trust recommendations 3x more than online ads

   43% of Twitter users access via their Smartphone

   57% of online shoppers have spent more that £65 on Social
    Commerce websites, like Groupon & Living Social

   42% of online shoppers follow retailers on Social Networks,
    with an average of 6 per consumer

   More than 56% of Facebook fans and 67% of Twitters users
    click to a retail website as a result of a post or tweet

   35% of consumers, said they would buy through Facebook

   Facebook Store convert at 2-3%, the same as an online store
Monitor
Respond
Amazon
Misi
Folksy
Groupbuy – FlashSale

Twitter: 3 Sales in 21 minutes




                                     Value $12 Billion
                                     14m UK subscribers
                                     Active in 565 cities
                                     4000 employees
                                     Save customers over $300 Million
                                     27 Million visits per month
                                     14.7 Unique visitors per month
Brand Alley
Coriandr
Notmassproduced
Chirpify
f-commerce & t-commerce

Sellfy
f-commerce

Free Facebook Store
Social Shopping

Pinterest
p-commerce

Pin2Sell
Consultancy / Training / Mentoring

   Tell us
    What
      You
    Think

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How to Sell Products and Services Without a Website

  • 1. Selling You Products and Services Without a Website “Please feel free to Tweet @wvrknight during this session”
  • 2. Warren Knight Speaker / Author / Consultant CEO, co-founder of Gloople Speaker & Trainer F7Social 20 years Retail Experience 5 years Social Media Social Media for Business Sales Techniques for SME International Business
  • 3. Online store GroupBuy & FlashSale Affiliate network Social integration Peer to peer sharing discount Refer a friend Ratings & Mobile platform Embedded reviews Facebook store
  • 4. Production Era Henry Ford 1920’s Model “T” Production 12.5 hours before 93 minutes afterwards Cost: $825 ($33) > $280
  • 5. Marketing Era 1950’s 1st TV Advert Brands told us what they want us to buy Now Only 14% of us trust Advertising 78% of us trust our Friends recommendation of a product or "It's tingling fresh. It's fresh as service ice. It's Gibbs SR toothpaste.”
  • 6. SoLoMo Era Connected 24/7 Our philosophy is to fish where the fish are Adam Brown – Coca Cola 42 Million “Likes”
  • 7. Why are Social Network Important?  Shoppers trust recommendations 3x more than online ads  43% of Twitter users access via their Smartphone  57% of online shoppers have spent more that £65 on Social Commerce websites, like Groupon & Living Social  42% of online shoppers follow retailers on Social Networks, with an average of 6 per consumer  More than 56% of Facebook fans and 67% of Twitters users click to a retail website as a result of a post or tweet  35% of consumers, said they would buy through Facebook  Facebook Store convert at 2-3%, the same as an online store
  • 11. Misi
  • 13. Groupbuy – FlashSale Twitter: 3 Sales in 21 minutes Value $12 Billion 14m UK subscribers Active in 565 cities 4000 employees Save customers over $300 Million 27 Million visits per month 14.7 Unique visitors per month
  • 22. Consultancy / Training / Mentoring Tell us What You Think