When everyone and their cat knows what SEO is, few people remember about making their websites usable for their own visitors. Unfortunately, they are missing a goldmine here, as website usability can have as positive effect on a website as quality search engine optimization. What is website usability? Anyway, what's this usability thing? Put simply, usability is about making the site easy for your visitors. The easiness is about understanding what the site is about, navigating to what the visitor needs and doing what both site visitor and owner want. There are many ways you can improve your site usability: use simple language use clear call to actions provide easy site navigation use understandable site structure have objective site content always have an obvious way to contact you show your photo, some personal information on the "About" page Well, you get the drift. How you know do you get from usability? These are just of the basics and in this presentation I share with you 12 ways to increase sales

1. Improve Your Websites Usability
Increase Your Sales

2. Warren Knight
Speaker / Author / Consultant
CEO, co-founder of
20 years Retail Experience
5 years Social Media
Social Media for Business
Sales Techniques for SME
International Business

3. Online Store
GroupBuy & Affiliate
FlashSale network
Social
Peer to peer integration
sharing Refer a friend
discount
Ratings & Mobile platform Embedded
reviews Facebook store

4. Production Era
Henry Ford 1920’s
Model “T” Production
12.5 hours before
93 minutes afterwards
Cost: $825 > $280

5. Marketing Era
1950’s 1st TV Advert Brands told us
what they
want us to buy
Now Only
14% of us
trust
Advertising
90% of us
trust our Friends
recommendation
of a product or
"It's tingling fresh. It's fresh as service
ice. It's Gibbs SR toothpaste.”

6. Online Era
Connected 24/7
Our philosophy is to fish where the fish are
Adam Brown – Coca Cola 50 Million

7. Why is Online so Important to your Business?
 90% trust peer-to-peer relationships vs 14% Advertising
 50%+ of Social Media users access via their Smartphone
 57% of online shoppers have spent more that £70 on Social
Commerce websites, like Groupon & Living Social
 42% of online consumers follow brands on Social Networks
 79% of Businesses said Social Media is Business Imperative
 35% of consumers, said they would buy through Facebook
 77% of Smart Phone users, go online while on-the-go
 Over 50% of consumers expect customer service through SM

8. Brand Continuity

9. No. 5
Socialise your business

10. Content Marketing
Blogging – 4x more popular with Google
Video + Podcasting
E-Mail Marketing
Flickr, Picasa
Social: Twitter, Google+, Facebook
Case Studies, White Papers, eBooks
Press Release – Online PR

11. Add a Blog

12. Live Chat

13. Free Shipping

14. Multi-Channel Promotions Drive Traffic

15. Celebrities Drive Traffic

16. Clear Call to Actions

17. Clear Call to Actions

18. Build Responsive
Computer Screen

19. Build Responsive
Tablet Screen

20. Build Responsive
Smartphone Screen

21. 60% Shopping Cart Abandonment

22. Social Proof
Social proofing rule #1: Show the ball rolling
Social proofing rule #2: Look authentic
Social proofing rule #3: Sharing is caring

23. 6 Top Tips to Take-away
Revenue: metrics available ecommerce platform,
payment gateway and your accounting system
Content Marketing: we bs ite , s ocia l me dia , pre s s
re le a s e , blogs , forums
Customer Retention: Ema il ma rke ting, S hopping Ca rt
Aba ndonme nt
Best Products: Your top products list is a great place
to start for quick opportunities. Majority of your income
Lead Generation: People forget this and try to just sell
and forget about them if they don’t buy – bad idea
Traffic Data: Google Analytics is your friend. Pay
particular attention to new vs returning visitors

24. Speaker / Consultant / Trainer /
Mentor
Tell us
What
You
Think