I specialise in helping companies integrate a social media and digital commerce strategy into their online business, focusing on my 7 step process on the social media training day. Part 1: What is Social Media and Why Does Your Business Need It? Part 2: Define the Business Goals and Social Media Tactics and Metrics Part 3: Training on Social Networks and the Tools Part 4: Incorporating Social Media at Every Stage of the Business "Socialise the Businesses" Part 5: Social Media Marketing LEAD Strategies and Business Integration Part 6: Calls to Action and Accountability Part 7: Feedback Form - To Fill Out of the Days Experience

1. Masterclass in
Social Media
Warren Knight
Speaker / Author / Consultant
CEO, co-founder of Gloople
20 years Sales & Marketing
5 years Social Media
Social Media for Business
Sales Techniques for SME
International Business
“Please feel free to Tweet @wvrknight #wksm during this session”

2. Online store
GroupBuy & Affiliate Social
FlashSale network integration
Peer to peer
sharing Refer a friend
discount
Ratings & Mobile platform Embedded
reviews Facebook store

3. Who are You?

4. Define Your Brand in 140 Characters
1. Who are your existing clients?
Who are they? And why do they buy from you? Look for common characteristics
and interests. Which ones bring in the most business?
2. Your competition
Who are their current customers and who are your competitors targeting?
Think of a niche market that they might be overlooking.
3. Analyse your product/service
Write out a list of each feature of your product or service. Next to each
feature, list the benefits they provide
4. Choose specific demographics
who is most likely to buy it. Think about the following:
• Age
• Location
• Gender
• Income level
• Education level
• Marital or family status
• Occupation
• Ethnic background
5. Consider the psychology
Psychology is more personal characteristics of a person including:
• Personality
• Attitudes
• Values
• Interests/hobbies
• Lifestyles
• Behaviour
Determine how your product or service will fit into your target’s lifestyle.

5. Social Media Explained

6. Social Success
Social Sales Social Marketing Social Customer Service
Find Social forums, Listen and monitor - Engage with customers offer a
blogs, social sites & Brand, Market and support channel for their issue
groups Competition
Encourage ‘one and done’ fast
Tune in – Listen to the Start dialogues – come response to tweets & Facebook
conversations. Set up out and meet people
Google alerts, join Automate social listening
groups and forums, use Identify influencers – let
LinkedIn, follow Twitter people inside, through Maximise your knowledge
conversations blog posts, tweets make it easy for customer-
facing people to access your
Socialise your CRM – Make it easy for people to expertise
Integrate social profiles share your content –
social commerce trust Social-enable your online
Track social-driven support portal – rewarding
sales – measure the Use tools that share best users who help other users
return on your social practice Integrate all channels
investment

7. Monitor

8. Twitter
450+ Million users
1,500 x 1,300 Pixels
search.twitter.com/advance

9. Facebook
Facebook Search
http://fbsearch.us
Timeline: 851 x 315 Pixels
Profile Picture: 160 x 160 Pixels
http://www.facebook.com/username/

10. Google+
170+ Million users
Google Places

11. YouTube
1100 x 2000 Pixels
Image 350-450
https://ads.youtube.com/keyword_tool

12. Social Shopping
Pinterest

13. LinkedIn
Profile 100%
•Headshot
•Headline (Keywords)
•Summary
150+ Million users
Top of LinkedIn
1. Headline
2. Work Experience
3. Past Experience
4. Summary
5. Specialities

14. Mobile
Instagram

15. Hootsuite

16. Best Practice
5 a Day
Advice: As an expert you should offer advice
Share: Article, link information that aligns with your business
Engage: Industry. Follow them, re-tweet, engage in conversations
Have fun: Be funny - send links to relevant funny articles
Special Offer: Send information about a special offer, promotion, event
1 Post a Day
Pictures: 3 Images at a time (Facebook)
Video: Link to a video you have placed on YouTube
Press Release: Take a picture and load or link to online article
1 Blog a Week
Add Value: Talk around the business and add value to your audience
Competitions & Polls: Find out what your customer want

17. Feedback Form
Consultancy / Training / Mentoring
Tell us
What
You
Think