2. Saying of Holy Prophet (Peace Be Upon Him) “ May Allah shower mercy upon people who are polite and considerable when they sell and buy and demand back their debts”.

4. Presented to Prof. Sajjad Sindhu

5. Presented by C Kompany BBA 9- C

6. Group Members Khurram Sultan G1F05BBAH0212 Waseem Jalal G1F05BBAH0232 Ali Khalid G1F05BBAH0310 Mehboob Alam G1F05BBAH0311 Muhammad Waleed G1F05BBAH0329

7. Project Overview About PCIT Mission & Vision Products Detailed Overview of BBA Consumer awareness Consumer learning process Attitude Formation Decision Making Process Consumer Motivation Prototype

8. Wal eed Mughal

10. About PCIT

13. VISION

15. Products

17. BBA-H

20. PRODUCT DEVELOPMENT

22. Meh boob Alam

23. Understanding about the product

27. Market Awareness

28. Target Customers

30. Segmentation

31. Segmentation Hybrid Segmentation

34. Ali Khalid

35. Consumer Learning Process

36. Consumer learning process Motivation Cues Response Reinforcement To Become a Good Business man. Through the BBA orientation and promotions. Either to go with BBA Or not. Extra Curricular Activities, Study tours, Seminar and practical work etc..

42. Behavior Selection of BBA-H

43. Final Evaluation Is BBA fulfill the business education requirements during doing BBA Program.

44. Khu rram Sultan

45. Attitude Formation & Functional Approach

49. Consumer Decision Making Process

54. Competitors

56. Was eem Jalal

57. Gap Identification

61. Prototypes

64. Marketing Mix of Prototype

70. Th ank You