India's first certified Social Media Course, presented by IAMAI & WATConsult, provides you with hands on training on social media & its best practices. Discover this magnanimous upcoming platform & get thoroughly trained on all the social media tools through Experts. After having completed three batches in Mumbai, the 4th batch promises commences from 2nd Oct 2010. Refresh yourself over these two consecutive weekends by delving into this exciting field - Social Media. At the end of the course, a certificate will be given to all participants stating "Certified Social Media Professional". Contact details & Registration on www.socialmediacourse.in

2. IAMAI & WATConsult’s Social Media Course
About us
WATConsult’s Social Media Course is India’s first Certified Social Media course that aims to be a
comprehensive course on social media marketing & communications. WATConsult has been engaging in
providing Social Media consulting to global clients for the last 4 yrs & has deep expertise & insights into
Social Media tools & marketing strategies.
This Social Media Course is certified by IAMAI – Internet & Mobile Association of India. IAMAI,
founded in 2004, is the only specialized industry body in India representing the interests of online and
mobile value added services industry. It believes in promoting the Digital economy.
IAMAI & WATConsult have joined hands to deliver this course to aid the corporate & student
community in demystifying Social Media & its practices.
Who should attend?
Top Management Public Relations Professionals
Marketing professionals Digital Marketing Professionals
Communications Professionals
Advertisers
Media planners
Budding Entrepreneurs
Journalists
Social Media Executives
Enthusiasts Startups
Why should you attend this?
Be it a Brand, a Celebrity, a Cause, an Occasion or an Event – Social Media can be used as a great
communication tool & a marketing platform to deliver key results. Given the buzz of Social Media today,
it has almost become a lucrative career & an added skill set one can possess. Marketers, Sales & PR
professionals, Top Management honchos as well as HR recruiters can discover a different niche to reach
out to their target audience. Since this medium attracts a wider reach, it encompasses all methods of
business communications & hence has become a growing necessity. We ensure that you get hands on
experience with all the social media tools that will be required to carry out successful execution.

3. Course outline – 2 week program
20th November - Saturday
11am – 1pm
 Social Media evolution – Web 2.0
 What are all the social media platforms we shall cover throughout the program?
An extremely basic introduction to Facebook, Twitter, LinkedIn, YouTube, Scribd, Slideshare
& keywords like SEO, SEM, viral marketing
 Why businesses should engage on these platforms?
Brands to foray into 2 Way Communication via Social Media
Conversational Branding Exercise on the Web
Online v/s Offline Advertising – Effective ROI for brands
Companies who’ve effectively used the social media space to their advantage
Building Online reputation (ORM – Online Reputation Management)
Social Media Monitoring for businesses on the Web
 A fixed template for your brand’s Social media campaign
1:30pm – 3:30pm
 Introduction to Social Media Networking sites
Facebook – finding friends of Facebook
o Facebook fan pages – how do they help the brand?
o Facebook ads - different models for B2B & B2C brands (CPI, CPC)
o Facebook events – invitations never got so easy! Create the buzz around your event
targeting the relevant audience
o Facebook Groups- get all your discussions flowing right from one place
o Photo / Video Tagging – how it helps leveraging the brand?
o Facebook Messaging: Serves right when you have a targeted reach and niche
Orkut
o Groups and Communities- A great way of aggregating the Target Audience from
India’s Top Social Network
o Discussions, Polls, etc. – A forum Like feel where you can get in touch with you T.G.
o Scraps – Send messages to consumers
o Promotion- Spread the news about your brand
Promoting brands on these platforms
Advanced Social Media knowledge

4. 21st November - Sunday
11am – 1pm
Blogging - Its importance today – Do blogs influence the media or readers?
Having an individual blog. Ever thought of it? Set up a blog with the help of Wordpress.com
Corporate Blog – a process of choosing the right platform for your Blog & then initiating the
process of conversation
Embedding other social media platforms like YouTube videos, Podcasts & presentations on your
blog
Blogging etiquette & dealing with comments – positive or negative!
1:30pm – 3:30pm – Micro Blogging
Twitter – Introduction (from making an account to have an updated profile)
Do’s & Don’ts for Twitter
Learn Follow, ReTweet, Direct Message, Lists, Trending Topics, Hash Tags, Promoted
Tweets, etc.
Different tools for monitoring, measuring & connecting on Twitter in order to get more
followers & drive traffic on your Twitter handle
Pb.ly, Tweeps, twitscoop, twazzup, search.twitter.com, Tweeple.in
Google Buzz – a NEW real time Buzzin network to connect with your Gmail friends
Presence Creation and Content Seeding
Following and getting followers
Integrating it with you Gmail account and using it real-time
27th November - Saturday
11am – 1pm: Media Sharing sites
Scribd
A great platform where documents, presentations & pictures can be uploaded & embedded
to other platforms.
Ideal for start-ups
Asset Dissemination at its best when you have a warehouse of ammunition
Slideshare
Upload relevant presentations or PDFs to share company data or case studies
Title, Tag, include videos, comment, follow, etc. all you can do on slideshare
YouTube – World’s largest video sharing website
Meta Tagging, Video Commenting, Annotations, Playlists, Youtube Channel, Related Videos
and a lot more to learn
1:30pm – 3:30pm: Knowledge Sharing
LinkedIn – the professional network for your Company
A detailed walk through on each aspect of LinkedIn. From completing your profile to
recommendations, joining groups to participating in Q&As – Making LinkedIn a way for
others to perceive you professionally.
Increasing your network & connections – tips & strategies for business, individuals, CXOs

5. 28th November - Sunday
11am – 1pm : ROI on Social Media
Search Engine Marketing
SEO (Search Engine optimization)
Google Adwords
1:30pm – 3:30pm : Winding up!
How have marketers benefited out of it till now?
Measuring ROI on Social Media – Metrics
o Exposure
o Reach
o Followers / Fans
o Opinions / Views
Case Studies of brands performing on Social Media (Indian & International)
PR’s role in Social Media
Key takeaways
 An overview on the Social Media industry in India in 2010 - from its inception since a decade.
Detailed lowdown on all social media platforms - Facebook ,YouTube, Twitter, Slideshare, Scirbd
, LinkedIn etc
 Deep Insights to be shared about how to use each platform from an individual or business
perspective
 Building a 'conversation' brand image on these platforms - encouraging a 2 way communication
process. Different Strategies to be discussed for B2B & B2C brands
 Tools used for social media marketing - their uses
 Discussing various famous case studies - their strategies on different platforms
 Assignments given at the end of each session - shared with the rest of the participants
 A social media handbook - course material structured by WATConsult
 A certificate stating "Certified Social Media Professional" from IAMAI which will count if
mentioned on your resume/CV
 After completing the course, you'll avail yourself for a fortnightly Newsletter from WATConsult
which will provide you TOP LISTED ARTICLES TO READ.

6. Instructors
The faculty comprises of experts from the industry who have a minimum experience of over 5 years &
come from varied backgrounds of Marketing & Social Media. They have garnered their experience from
agencies & corporates in this sector & bring deep insights into the Social Media space in India .
Rajiv Dingra – CEO WATConsult, Chief Blogger WATBlog
Rajiv has been a digital media analyst and social media evangelist for the last 5 years. WATBlog’s chief
blogger & the CEO of a leading social media consultancy firm WATConsult, Rajiv is a well known
prolific Blogger & a young dynamic entrepreneur who started WATMedia Pvt Ltd four years ago and has
excelled in carving a niche for himself in the Digital Media Industry. His social media expertise lies in
understanding the Indian Mobile and Web Space. He has been a part of several digital media panels like
Digital media Conclave, Yahoo Digital media and Eximus – IIM Bangalore event & is a prolific speaker.
He is on the jury of The Bees Awards (San Francisco).
Zaeem Mirza – Digital Marketing Strategist Having worked with top technology, advertising, and
media companies including Communicate 2, AmoebaCom & Google, Zaeem gets excited about new
briefs and deadlines. In his previous employments, he’s had the fortune of working on key accounts like
Mercedes, Ebay, Harley Davidson, Sony, and so on. At Google, he has had the fortune of working on
Google AdWords, Google Local, Google Maps, and Google Business Solutions. His passion to educate
himself allows him to take sessions on brand management, direct marketing, advertising and account
management at graduate and post-graduate colleges including Jai Hind, SIES, KC, St. Xavier’s, and so on.
He says that I learn more when I teach. Zaeem graduated in mass media management from St. Xavier’s
College, Mumbai with a university rank. That plus a post graduation in advertising management from
MICA notwithstanding, he harbours a secret desire to create digital entrepreneurs out of every
individual.
Ekalavya Bhattacharya - Sr. Manager (Zapak.com), Social Media, Social Gaming Ekalavya started his
career in a dotcom startup PaGaLGuY.com. A year later he joined Rajiv Dingra to set up WAT Consult,
the consulting arm of WAT Media. He moved on to Contests2win.com as the Product Head there and in
his latest avatar he can be seen executing Social Games and charting out social communication strategies
for brands at Zapak.com
Ruchi Mehta – VP Client Servicing at WATConsult Ruchi begin her career with a leading PR agency -
Adfactors as an Account Executive for over two years. She joined WATConsult as a VP Client Servicing &
has since then been an important pillar in contributing to this startup with Rajiv Dingra (Founder & CEO
WATConsult). She now manages a team of young social media enthusiasts & looks over all the client
activities. Her leadership & communication skill clubbed with her people-friendly nature makes her a
great addition to the team.
Milind Gonsalves – Senior Social Media Executive at WATConsult Milind is a BMM graduate and has
been in the field of social media since a year now.He started his career at Tonic Media as a Social Media
Executive & now plays the role of a Social Media enthusiast at WATConsult.His expertise lies in
Facebook & Youtube & has worked on brands like Reebok.Virgin Mobile,Real Channel etc....

7. Venue
Internet & Mobile Association of India
406, Ready Money Terrace,
167 Dr Annie Besant Road
Mumbai - 400 018
Days: Saturdays & Sundays Timings: 11am to 3:30pm
Cost
Students - Rs 15,000 (discounted to Rs 12,000)
Working Professionals – Rs 15,000
Group discounts can be availed if 2 or more people register together.
Terms & Conditions
 All the fees are non-refundable.
 The payment can be made by cash or cheque. The cheque has to be made to WATMedia Pvt Ltd.
 Payment is due with submission of your booking.
 No admittance will be allowed to the course if full payment has not been received.
 For students, a copy of your i-card would be required along with the cheque. This is only for
students who are currently pursuing a full time course.
 You are not, without our permission allowed to reproduce any part of the course materials or
make audio or visual recordings at the training.
 We accept no liability for damage to or loss of personal belongings at the training venue.
 We reserve the right to refuse entry or eject people from the training.
For any more queries, please log on to: www.socialmediacourse.in
Contact Details Cheque to be delivered at:
To book your seat, contact: WATMedia Pvt Ltd
Krishney Asnani Bldg no. 183, office no. 8, 2nd floor,
Course Coordinator Bazargate Street (Perin Nariman Street), Fort
WATMedia Pvt Ltd Mumbai 400 001
#9967674955
Maharashtra
Email – krishney@wayconsult.com
India
For course related queries, contact:
Namita Ved
PR & Event Coordinator
WATMedia Pvt Ltd
# +91 9819781250
Email – namita@watconsult.com