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JOYCE MASON, VP of MARKETING
       PARDEE HOMES
         June 2, 2009
A Few Pardee Facts
Began building in San Diego in 1952
Built range of homes including Urban infill,
detached and attached housing and master
planned communities
Introduced High Speed wiring in homes in 1995
Built our first Energy Efficient home in 1998
Introduced our Living Smart green building
program in 2001
One of the first builders to qualify for California
Green Builder designation in 2003
Expanded Living Smart to all Pardee homes in
April 2009
Pardee’s LivingSmart Program

      EnergySmart: Reduces energy demand
      and produces energy

      EarthSmart: Conserves resources or uses
      recycled or sustainable materials

      HealthSmart: Supports healthier indoor air
      and water quality

      WaterSmart: Minimizes consumption and
      conserve one of earth's most precious
      natural resources
WaterSmart Features
  Low flow toilets*
  High-efficiency clothes washer*
  Smart sprinkler controller*
  California-Friendly landscaping*
  WaterSense faucets
  Water-efficient showerheads
  Water-saving dishwasher

*Qualifies for California-Friendly
What a Living Smart Home Means for
            Homebuyers

1. Lower energy bills
2. Lower water bills
3. Healthier indoor air
4. Greater indoor comfort
5. Better resale value
6. Special financing
7. Feeling of contribution to a better
planet
LivingSmart and Community Design

       EnergySmart: Energy efficient Rec. Center
       with Solar panels. LEED Certified Fire
       Station


        EarthSmart: Land Plans that protect
        sensitive areas and in some cases restore
        native habitat
Living Smart and Community
          Design
 HealthSmart: Walkable communities with access to hiking and
 biking trails when possible. Public transit is accommodated



 WaterSmart: Extensive use of drought tolerant plant material
 throughout community areas. Plumb for recycled water in new
 communities. In some cases working with local agencies to build
 regional facilities such as transmission lines or possibly on site
 recycling capabilities.
 On the horizon-Looking at ways to use ground water for irrigation
 when it has been used historically for farming purposes on our
 properties. Replenish the supply with percolation of storm water
Energy-Efficient Rec Center, Complete with Solar Technology
What a LivingSmart Community
        Design means
A design that makes conservation
practical and livable
A community where natural resources
are taken into account
A land plan that allows for people and
the environment to thrive
A showcase that demonstrates when
we work together environmentally
sensitive design can also be beautiful.
Portico, a case study
Small Lot program in Pacific
Highlands Ranch
CA Green Builder Designation
Won several Green Building Awards
including Gold Nugget-CA Green
Building, Honorable mention as
Green Project of the Year at the
NAHB National Green Building
awards
Bronze   Silver   Gold   Portico   Platinum

                                           222     406      558     570        697

Lot Design, Preparation and Development    39       66      93      131        119

Resource Efficiency                        45       79      113      97        146

Energy Efficiency                          30       60      100     178        120

Water Efficiency                           14       26      41       41        60

Indoor Environmental Quality               36       65      100     112        140

Homeowner Manual and Education              8       10      11       14        12
Portico Green Savings
All Homes Combined:
• kWh saved (per year): 42,279
• Number of trees saved: 185
• Waste diverted: 238.22 tons
• Water saved (per year): 4,085,720
• Greenhouse gasses (C02): 37,052 lbs
  Figures are based on design analysis for features required for
  California Green Builder program
Manzanita Trail,
A Pardee Living Smart Neighborhood
Manzanita Trail
Landscape Plan
Manzanita Trail, Plan 3
Public – Private Partnerships

 California
 Friendly®
Rebates and Partnerships

Helps consumers understand the benefits
Provides reliable third-party verification
Rebates allow builders to offer green and
keep homes affordable
Fills gap until supply catches up demand
Moves education about green building
forward
Moves the building of good green homes
ahead
Living Smart - Pardee Homes
Living Smart - Pardee Homes
Living Smart - Pardee Homes

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Living Smart - Pardee Homes

  • 1. JOYCE MASON, VP of MARKETING PARDEE HOMES June 2, 2009
  • 2. A Few Pardee Facts Began building in San Diego in 1952 Built range of homes including Urban infill, detached and attached housing and master planned communities Introduced High Speed wiring in homes in 1995 Built our first Energy Efficient home in 1998 Introduced our Living Smart green building program in 2001 One of the first builders to qualify for California Green Builder designation in 2003 Expanded Living Smart to all Pardee homes in April 2009
  • 3. Pardee’s LivingSmart Program EnergySmart: Reduces energy demand and produces energy EarthSmart: Conserves resources or uses recycled or sustainable materials HealthSmart: Supports healthier indoor air and water quality WaterSmart: Minimizes consumption and conserve one of earth's most precious natural resources
  • 4. WaterSmart Features Low flow toilets* High-efficiency clothes washer* Smart sprinkler controller* California-Friendly landscaping* WaterSense faucets Water-efficient showerheads Water-saving dishwasher *Qualifies for California-Friendly
  • 5. What a Living Smart Home Means for Homebuyers 1. Lower energy bills 2. Lower water bills 3. Healthier indoor air 4. Greater indoor comfort 5. Better resale value 6. Special financing 7. Feeling of contribution to a better planet
  • 6. LivingSmart and Community Design EnergySmart: Energy efficient Rec. Center with Solar panels. LEED Certified Fire Station EarthSmart: Land Plans that protect sensitive areas and in some cases restore native habitat
  • 7.
  • 8. Living Smart and Community Design HealthSmart: Walkable communities with access to hiking and biking trails when possible. Public transit is accommodated WaterSmart: Extensive use of drought tolerant plant material throughout community areas. Plumb for recycled water in new communities. In some cases working with local agencies to build regional facilities such as transmission lines or possibly on site recycling capabilities. On the horizon-Looking at ways to use ground water for irrigation when it has been used historically for farming purposes on our properties. Replenish the supply with percolation of storm water
  • 9. Energy-Efficient Rec Center, Complete with Solar Technology
  • 10. What a LivingSmart Community Design means A design that makes conservation practical and livable A community where natural resources are taken into account A land plan that allows for people and the environment to thrive A showcase that demonstrates when we work together environmentally sensitive design can also be beautiful.
  • 11. Portico, a case study Small Lot program in Pacific Highlands Ranch CA Green Builder Designation Won several Green Building Awards including Gold Nugget-CA Green Building, Honorable mention as Green Project of the Year at the NAHB National Green Building awards
  • 12.
  • 13. Bronze Silver Gold Portico Platinum 222 406 558 570 697 Lot Design, Preparation and Development 39 66 93 131 119 Resource Efficiency 45 79 113 97 146 Energy Efficiency 30 60 100 178 120 Water Efficiency 14 26 41 41 60 Indoor Environmental Quality 36 65 100 112 140 Homeowner Manual and Education 8 10 11 14 12
  • 14.
  • 15. Portico Green Savings All Homes Combined: • kWh saved (per year): 42,279 • Number of trees saved: 185 • Waste diverted: 238.22 tons • Water saved (per year): 4,085,720 • Greenhouse gasses (C02): 37,052 lbs Figures are based on design analysis for features required for California Green Builder program
  • 16. Manzanita Trail, A Pardee Living Smart Neighborhood
  • 20. Rebates and Partnerships Helps consumers understand the benefits Provides reliable third-party verification Rebates allow builders to offer green and keep homes affordable Fills gap until supply catches up demand Moves education about green building forward Moves the building of good green homes ahead