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1. SOCIAL MEDIA
OPTIMIZATION
Get Started Building Your
Social Media Presence

2. INTRODUCTION TO SOCIAL MEDIA OPTIMIZATION
Social Media Optimization (SMO) Is A Set Of Methods For Attracting
Visitors To Website Content By Promoting And Publicizing It Through
Social Media

3. What is Social Media Optimization ?
Social Media Consists of Sites and
Application Like Twitter. Facebook,
MySpace, YouTube, Flicker, yahoo
Groups, Blogs, and LinkedIn for
sharing and discussing information
via the internet

4. Increase Internet Authority
 Branding & Brand Recall
 Increase Brand Visibility
 Direct Communication With
Prospect User/Buyer/Seller
 Reach To Niche Audience
 Latest Way Of Marketing And
Promotions
Stand Out Of The Crowd
Back Links
Social Networks
Facebook
Twitter
LinkedIn
MySpace
Content Distribution/Sharing Tools
Blogs
Flickr
YouTube
SlideShare
Photobucket
Scribd
Social Bookmarking Sites
Digg
Delicious
Reddit
We Provide Social Media Marketing To Build Your Social Network Fans, Followers, And Connections
Using Relevant And Interesting Content That Is Shared, Allowing You To Reach And Engage More
People And Drive More Business.
Why Is Social Media Optimization ?
 Drive More Traffic (PPC)

5. Social Networking
Micro Promotions
Increase brand visibility
Video Promotions
Slide Promotions /Case Study
Promotions
Photo Sharing
Group Participation, Answer
and Comment Posting
Blogging
RSS Promotions
Widgets Promotions
How To Do Social Media Optimization ?

6. A social network service focuses on building and reflecting social network or social
relationship among people
What Is Social Network?

7. Facebook Network

8. Twitter Network
http://www.nividaweb.com

9. Share News, Updates, Information Via Most Visual : Video
Micro Promotions
Promotion on Youtube, Orkut Profile, Facebook profile,
MySpace Profile etc…
Video TitleVideo Title
Your ProfileYour Profile
Video URLVideo URL
Video ShareVideo Share
Video Promotions

10. Post TitlePost Title
Blog ProfileBlog Profile
Body contentBody content
Review Of Blog(Comments)Review Of Blog(Comments)
Blog On Niche Topics For Promotion
News, Event, Video
Use Blog For Cross Platform
Promotions, Networking Utilities
Getting Visitor From Niche
Sectors
Blogging

11. Share different photos related to portal can be promoted by photo Sharing site like flicker, Picasa, photo
Bucket etc..
Photo ProfilePhoto Profile
Photo SharePhoto Share
Photo viewPhoto viewPhoto
Comment
Photo
Comment
Photo Share

12. Month #1
• Account Creation, Update Profile, Photographs & business info etc.
• Official Page Creation, Designing, Programming, Scripting, add different
applications, Photo uploading, Video Uploading, Slide Shows, Brochure
Upload, Photo Tagging, Connect to other Social Networks, Join Market
Place, Notes Creation, etc.
• Import Contacts, Send Friend Requests, Post on a wall, Share Links, Join
Groups, etc.
• Provide Tasks for Board of Directors, Employees &
Dealers/Distributors/Channel Partners, Customer Reviews, Suggest to
Friends emails, Update Market Place, Send Friend Requests everyday,
Post on a wall everyday, Share Links, Join Groups, etc.
• PPC Campaigns worth $200/month/account.
SMO Marketing Plan

13. Month #2 to #6
WEEKLY SCHEDULE
Flickr upload a latest photos or videos (given by company)
Yahoo upload photos, make and join related groups
Google Buzz upload updated photos, news, events, increase followers
Yahoo Buzz upload photos, post news, make friends
feedburner post updated news, PR submission links
My Space update photos, videos (if company give), post PR news links,
make friends, join related groups
Digg post daily news updates
Stumble Upon post news submission links with tags
Squidoo create page or update existed pages.
Delicious post PR submitted news, updated blog links
Google Profile join related groups, update images, videos
Slideshare upload powerpoint slides (if company give)
Bebo update photos, videos (if company give), post PR news links
Hi5 make friends, post updated news, upload photos, videos
Mylife make friends, post updated news, upload photos, videos
Metacafe upload latest videos, write comments
Window Live Space post link of updated news, photos, videos
Friendster make friends, post news, photos
DAILY SCHEDULE
Facebook Everyday put a wall post (current event, PR
activity, product info, etc.)
Twitter Everyday put a twit (given by company)
YouTube Every Week write comments
Linked in Everyday put a post (given by company)
Blogspot Everyday put a post (given by company)
SMO Marketing Plan
PPC Campaigns worth $200/month/account.