Facebook Video Marketing: What's Working Now (Part 2)

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Check out this presentation to learn how to optimize and promote videos on Facebook from Mari Smith, Premium Facebook Marketing Expert. www.marismith.com www.animatron.com/wave

Marketing

Quick review of Part #1
• Optimize your videos for mobile!
Square, Portrait, Stories, Canvas
• Use Facebook Live regularly:
Episodic content,
Go longer (20-90 minutes?)
• Video ads:
6-15 seconds for ad breaks,
Test longer, too
@MariSmith @Wave.video

Quick review of Wave.video
• Go to www.wave.video
• Get 30% off Pro or Agency annual plan
• Use code: WXA_30ART_Mari
@MariSmith @Wave.video

Wave.video features
• One video, six formats!
Instantly resize videos, optimize for social platforms,
Landscape 16:9 , Square 1:1, Mobile 2:3, Facebook
Cover Video, Standard 4:3,
Instagram Story 9:16
• Access to 2.5 million assets (+ upload your own)
Royalty-free video clips, photos, images,
300k royalty-free audio clips
• Custom branding & watermarks
Add your own fonts, colors, and logos
@MariSmith @Wave.video

Facebook news feed changes
• Meaningful social interactions… between people
• More content from friends, family and groups
• Ensure time on Facebook is time well spent
@MariSmith @Wave.video

What Should Facebook Business Pages Do Now? @MariSmith @Wave.video

To increase organic reach…
• Post more video content
• Go Live more often
• Check your frequency - Less is more!
• Respond to audience comments
• Encourage Messenger chats
• Allocate promotional/ad budget
@MariSmith @Wave.video

Video tips for better reach
• Capture attention immediately
• Always include some text/visuals: Lower thirds/text overlay, Captions (Rev.com,
Trint.com)
• Experiment with length (VOD & Live)
• Test day/time
• Encourage engagement (non-baitey!)
@MariSmith @Wave.video

Video tips for better conversion
• Always include a CTA & link -
Ideally above the ‘fold’
• Include a CTA button -
Mari’s Ninja trick
• Integrate video & Live as part of a broader marketing mix/campaign -
Don’t do ‘one & done’ or ‘spray & pray’
@MariSmith @Wave.video

Be a savvy marketer – ‘pay to play’
Apply the ‘Mari Method’:
• Allow up to 24 hours to gain organic reach
• Use Ads Manager
• Show the ad algos you’re more sophisticated!
• Only 10% of your ad budget = Boost button
• Allocate budget in ‘batches’
• E.g. $300 total, place 3 x $100 over several days
• Use Custom Audiences
• Retarget video views
@MariSmith @Wave.video

Facebook ad (advanced) tips
• Sophisticated Advertiser vs. Newbie
• Install the Facebook Pixel + Standard Events
• Retarget
• Use Custom Audiences
• Include Lookalikes
• Use Ads Manager
• For objectives, use: Traffic, Conversion, Products, &/or Leads
@MariSmith @Wave.video

Facebook Video 2-Part Training
Part #1 of 2
OPTIMIZE FOR MOBILE
Part #2 of 2
OPTIMIZE REACH, ENGAGEMENT & RESULTS
• Visit: www.wave.video
• SAVE 30% on Agency or Pro annual plans
• Use code WPX_Mari_A30
Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
@MariSmith @Wave.video

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Facebook Video Marketing: What's Working Now (Part 2)

1. FACEBOOK VIDEO MARKETING: What’s Working Now. PART 2 of 2: Optimize Reach & Engagement. By Mari Smith - Premier Facebook Marketing Expert. @MariSmith @Wave.video

2. Quick review of Part #1 • Optimize your videos for mobile! Square, Portrait, Stories, Canvas • Use Facebook Live regularly: Episodic content, Go longer (20-90 minutes?) • Video ads: 6-15 seconds for ad breaks, Test longer, too @MariSmith @Wave.video

3. Quick review of Wave.video • Go to www.wave.video • Get 30% off Pro or Agency annual plan • Use code: WXA_30ART_Mari @MariSmith @Wave.video

4. Wave.video features • One video, six formats! Instantly resize videos, optimize for social platforms, Landscape 16:9 , Square 1:1, Mobile 2:3, Facebook Cover Video, Standard 4:3, Instagram Story 9:16 • Access to 2.5 million assets (+ upload your own) Royalty-free video clips, photos, images, 300k royalty-free audio clips • Custom branding & watermarks Add your own fonts, colors, and logos @MariSmith @Wave.video

5. Facebook news feed changes • Meaningful social interactions… between people • More content from friends, family and groups • Ensure time on Facebook is time well spent @MariSmith @Wave.video

6. What Should Facebook Business Pages Do Now? @MariSmith @Wave.video

7. To increase organic reach… • Post more video content • Go Live more often • Check your frequency - Less is more! • Respond to audience comments • Encourage Messenger chats • Allocate promotional/ad budget @MariSmith @Wave.video

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9. Video tips for better conversion • Always include a CTA & link - Ideally above the ‘fold’ • Include a CTA button - Mari’s Ninja trick • Integrate video & Live as part of a broader marketing mix/campaign - Don’t do ‘one & done’ or ‘spray & pray’ @MariSmith @Wave.video

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12. Facebook Video 2-Part Training Part #1 of 2 OPTIMIZE FOR MOBILE Part #2 of 2 OPTIMIZE REACH, ENGAGEMENT & RESULTS • Visit: www.wave.video • SAVE 30% on Agency or Pro annual plans • Use code WPX_Mari_A30 Facebook: @marismith Twitter: @marismith Instagram: @mari_smith LinkedIn: marismith Web: marismith.com @MariSmith @Wave.video

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