How to Measure Social Media Discussion: #PCB5
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From PodCamp Boston 5, this was the presentation used to spur discussion on how to measure social media analytics.
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How to Measure Social Media Discussion: #PCB5
- 1. Measuring Social Media Wayne KurtzmanTwitter: @WayneNHWayne@BeyondThe.BizBlog: www.BeyondThe.Bizandwww.MediaBullseye.com (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.
- 2. Speaking About Social Media (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.
- 3. Speaking About Social Media (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.
- 5. Radio – 38 years
- 6. Television – 13 years
- 7. iPod – 3 years
- 8. Facebook – 2 years(c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.
- 9. “Social Media Is a Fad!” (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.
- 10. “It’s a fundamental shift in how we communicate” -Marta Kagan (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.
- 11. There Must Be a fundamental shift in how we Measure” -Wayne Kurtzman “The Internet is Not (Just) A Medium…- Jeff Jarvis (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.
- 12. The Internet Is A Place To meet, learn, act, react andtransact.” Reachable by computer or mobile internet (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.
- 13. You Can’t Measure Meeting In A The Same Way We Measured
- 14. (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.
- 16. But You Work For… http://icanhascheezburger.com
- 17. Or . . . http://icanhascheezburger.com
- 18. So you just want to… http://icanhascheezburger.com
- 19. Numbers Speak Louder Than Words http://icanhascheezburger.com
- 20. (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner. How Do We Measure It? Courtesy: http://www.flickr.com/photos/striatic/2134277399/sizes/o/
- 21. New Analytics Model: The Individual (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.
- 22. New Analytics Model: The Individual Specific Attitude, Opinions, Activities, Values Home teams, hobbies, personality types Buying history, GM, Lifetime value, AOV, number of contacts, etc. Stockholder? Potential issues, history (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.
- 23. Forrester Blogs: Social Media Marketing Balanced Scorecard Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect reputation? Financial: Has revenue or profit increased or costs decreased? Digital:Has the company enhanced its owned and earned digital assets? Brand:Have consumer attitudes about the brand improved? http://blogs.forrester.com/augie_ray/10-07-19-roi_social_media_marketing_more_dollars_and_cents
- 24. Where To Measure. But First… Define Your Goals Monitor Define Engagement Measure (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.
- 25. Look At What We Have Followers Influence Measurements (Klout) Mentions Retweets Facebook, Blog, Forum and Facebook Mentions (if public) (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.
- 26. What Are Your Business Goals? Marketing Share Brand Recognition Sales Knowledge Others?
- 27. Monitor Pick A Monitoring & Engagement Platform Radian6, ScoutLabs, Tap11… Hootsuite, Tweetgrid… Tweetgrid,Topsy, Twitterfall, VisibleTweets… Twitturly, Trendistic, Tweetmetrics, Tweeteffect… Resources Are Posted at:www.beyondthe.biz
- 28. For Example… Sentiment Quotable Statements Advocates Marketing Keycode Usage Followers Correlation with Key Business Metrics Sales, Support Call Length, Retention, etc.
- 29. The Business Case? Expenses Revenues Activities Metrics This is the participation part, folks! (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.
- 30. Measuring Social Media Wayne KurtzmanTwitter: @WayneNHWayne@BeyondThe.BizBlog: www.BeyondThe.Bizandwww.MediaBullseye.com (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.