Personal Information
Organización/Lugar de trabajo
Greater Boston Area United States
Ocupación
Research Director, Social and Experiential Solutions at IDC
Sitio web
www.BeyondThe.Biz
Acerca de
I have led global social media, analytics, communities, content and knowledge management practices with Pitney Bowes, Intel, Connection and Jabra. A proven and diverse marketing professional with a strong hands-on knowledge of content, storytelling, how people engage with content and organizations, tools and technologies, I have spoken and written on social media, analytics, content, customer experience and disruptive technologies. I continue to teach college webinars on The Future of Business and Social Media Management.
Wins include:
• $26 million savings with content analytics
• $10 million in social media related sales
• 4 million organic engagements with our content
• $26K per emplo...
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