A keynote presentation to the East Africa CSR Forum on Developing CSR Policies and Guidelines. Dar es Salaam, Tanzania, Sept 2013 To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter

1. Canada-East Africa CSR Forum
Developing CSR Policies and Guidelines
Dar es Salaam, Tanzania
Sept 30 – Oct 1, 2013
CSR, VALUE AND RESPONSIBILITY
Shareholders, Communities and Governments
Wayne Dunn
Professor of Practice in
Corporate Social Responsibility
McGill University
Institute for the Study of International Development
wayne@waynedunn.com

2. What is Corporate Social Responsibility?
 Where did it come from?
 How did it get here?
 Why isn’t it?
• Community social responsibility
• NGO social responsibility
• Government social responsibility
 Or is it part of all of these?
Shared Social Responsibility
Creating Shared Value

3. Where did it come from?
Globalized world is demanding more of business…
 Global media – The CNNization of the world –
remote local issues direct to television screens
 Proliferation of NGOs and CBOs – direct, well
organized and financed support to communities
 Internet and Social Media – direct
communications from remote projects to worldwide
audience
 Global Democratization – increased attention to
local issues

4. CSR History – late 1990s to present
Some phenomena
 Growing expectation that business can and should
contribute to social and community well-being
 Emergence of Social License - Local communities
and other stakeholders have growing power and
influence
 Reputational capital is increasingly important

5. www.waynedunn.com;
CSR History – late 1990s to present
 ‘Socially conscious’ shareholders
 Social Investment Funds (Socially
responsible investment refers to making
investment decisions based on financial
returns as well as a company’s social and
environmental practices, corporate values
and ethics).
 The Financial Markets
• Dow Jones Sustainability Index
• FTSE Sustainability Index

6. “By working together to mobilize sustainable investment
in the Least Developed Countries, government, business
and civil society give hope and opportunity to the world’s
poorest”
“lasting and effective answers can only be found if
business – working together with other actors including
government and civil society– is fully engaged”
Kofi Annan
United Nations Global Compact
announced by the then UN Secretary-General Kofi Annan in
an address to The World Economic Forum on January 31,
1999, and was officially launched at UN Headquarters in
New York on July 26, 2000

7. CSR in the OLDEN DAYS
Policies &
Good Intentions
Solving Social
Problems

8. CSR in the OLDEN DAYS (cont)
Framework
Plan
?Results?
System
more than a warm fuzzy issue
Spending isn’t the answer
Partners

9. CSR: Beyond Beads and Trinkets

10. What is a company’s social responsibility
throughout the industrialized world and in many developing countries there has
been a sharp escalation in the social roles corporations are expected to play.
Companies are facing new demands to engage in public-private partnerships and
are under growing pressure to be accountable not only to shareholders, but also to
stakeholders such as employees, consumers, suppliers, local communities,
policymakers, and society-at-large.
Harvard CSR Initiative
“CSR is the continuing commitment by business to behave ethically and contribute
to economic development while improving the quality of life of the workforce and
their families as well of the local community and society at large”
World Business Council on Sustainable Development

11. What is CSR
 It’s about organizing business investments,
operations and activities so social value is created
while also creating shareholder value.

12. Collective Social Responsibility
The Millennium Development Goals
(MDGs) are eight international
development goals that were officially
established following the Millennium
Summit of the United Nations in 2000
All 193 United Nations member
states and at least 23 international
organizations agreed to achieve
these goals by the year 2015

13. What is Corporate Social Responsibility?
 Themes
• Business is bad but getting better (or not)
• We (business) need to do more and we are (especially
my business)!
 Why isn’t it
• Community social responsibility
• NGO social responsibility
• Government social responsibility
 Or is it part of all of these?
Shared Social Responsibility
Creating Shared Value

14. Strategic Social Responsibility
Shared Value
&
Responsibility
Community
Government
Business
International
Organizations
NGOs

15. How to think about CSR systematically
• Frameworks and systematic approaches to
CSR is still an evolving area, despite a lot of
progress over the last 15 years
• No one size fits all
• CSR programs and activities can be examined
along many dimensions

16. Some Key Dimensions to Think About
Type of Activity
Grants and Donations
Community Social & Health
Training and Education
Local Institutional Development
Local Infrastructure
Employment
Procurement
Local Industries (Oil Palm)
Other

17. Some Key Dimensions to Think About
Value Proposition
What Value Gets Created – For Who?
Avoid Zero-Sum situations when possible
Value Sustainability
Does the initial investment continue to provide value
beyond the investment timeframe
Social Value Return on Investment
Not every dollar invested in CSR creates the same level
of social value

18. Some Key Dimensions to Think About
Partners
Who/what benefits from success of this initiative?
What sort of partners would fit with this initiative? (if any)
What value would they receive? Create? (for project and
for company)?
Shareholder Value Creation
What’s in it for the company?

19.  Value for People
 Value for Communities
 Value for Shareholders
 Value for Governments
 Value for all stakeholders
Need to balance interests
CSR is a SHARED RESPONSIBILITY
CSR is about value creation not Charity

21. Questions, Comments, Suggestions
Wayne Dunn
Professor of Practice in Corporate Social Responsibility
McGill University | Institute for the Study of International Development
wayne@waynedunn.com
www.csr-exec-ed.com
Desk: +1.250.743.7619
Mobile: +1.250.701.6088
Ghana +233 (0)54 110.7974
“Education is not the filling of a pail but the lighting of a fire.”
William Butler Yeats