Using WordPress to build your brand and telling your start up story
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The document discusses how to use WordPress to build a brand and tell a startup story. It provides examples of companies that use WordPress effectively for branding. Tips are given on getting started with WordPress, building a brand through content and social sharing, and how blogging has evolved from the past to the present and may evolve in the future. The document concludes with an example startup, TriOut, that uses WordPress to tell their company story.
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Using WordPress to build your brand and telling your start up story
- 1. Using WordPress To Build Your Brand and Telling Your Start-up Story Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 2. Introductions Wayne Sutton Lawrence Ingraham Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 3. Thank You Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 4. Session Goals Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 5. Why WordPress? Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 6. Examples http://www.fabricadecaricaturas.com/ http://www.slconstantia.com/ http://joystickgenerals.com/ Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 7. Getting Started Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 8. Building Your Brand Word of mouth is still #1 Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 9. Making your Blog Social Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 10. Making your Blog Social Text http://www.flickr.com/photos/fredcavazza/2564571564/
- 11. 2010 WEB: VIA ROBERT SCOBLE Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 12. Making your Blog Social Connect with others Subscribe Subscribe and about Build a community Easy to share post Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 13. Your Blog Should rank hire than your social profiles Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 14. THE PAST, THE PRESENT & THE FUTURE OF PROMOTING YOUR BLOG The Past The Present •Post ( hoped someone would find it) •We tweet our blog urls •Started using social bookmarks •Record videos (video comments) •Email Newsletters (blast) •Share our feeds in our RSS reader •Blog networks (9Rules, NCBlogs.com) •Share our feeds inside of social networks •Message boards •Social Network Blast •RSS Reader •Social Comments •Offline Blogger Meetups •Real Time updates •One sign-in •Friend Connect The Future? Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 15. THE PAST, THE PRESENT & THE FUTURE OF PROMOTING YOUR BLOG The Past The Present •Post ( hoped someone would find it) •We tweet our blog urls •Started using social bookmarks •Record videos (video comments) •Email Newsletters (blast) •Share our feeds in our RSS reader •Blog networks (9Rules, NCBlogs.com) •Share our feeds inside of social networks •Message boards •Social Network Blast •RSS Reader •Social Comments •Offline Blogger Meetups •Real Time updates •One sign-in •Friend Connect The Future? ? Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 16. Using WordPress to Tell your Startup Story The TriOut Story http://TriOutNC.com http://tri-out.com/blog/ Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 17. Examples Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 18. Will blogs go Geo? Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 19. Building your brand starts with your goals and strategy. Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
- 20. info@socialwayne.com @WayneSutton 919-816-2230 Lawrence Ingraham @LawPower Law@TriOutNC.com @TriOut http://TriOutNC.com
Notas del editor
- Wayne Sutton  Wayne is the business development/marketing strategist for TriOut and partner at OurHashtag. Wayne Sutton helps individuals, startups and businesses succeed in understanding how to communicate on the social web via brand strategy, social networks and location-based services. I’ve been blogging for over over 7 years Lawrence Ingraham Lawrence Ingraham, Founder/Lead Developer for TriOut.
- Thanks & Q&A How many have been blogging for over 2yrs? Who’s on Twitter? Been on twitter for more than 1yr? Who is not on Facebook? Who does not have a blog now? Who is not using WordPress now?
- Session Goals: Customizing WordPress to complete your overall web presence. Finding the best theme personality Making WordPress your social web home-base TriOut Creating content a strategies  Using WordPress as your lead generation tool
- Why WordPress? Open source Easy to use Very customizable You can own the data WordPress can be a social network You can control the features CMS/Content publishing Plugins SEO friendly out of the box Blogging at it’s best Blogs are ranking hire that traditional content hupspot blog vs salesforce mashbale blog vs cnn
- Sites using WordPress that don’t look like blogs http://www.slconstantia.com http://joystickgenerals.com http://www.fabricadecaricaturas.com/
- Topic: Find a Host ( 1click install) Create a Contest Strategy Make a list of blogging topics Find a WordPress Theme to fit your site goals and personality     Marketing strategy Setup analytics
- Why you want to build your brand? Find a Job Get Client work Speaking engagements You want to become Famous You want to be an industry expert in your field Everyone has a brand Word of mouth is still the # 1 way to share information/marketing Offline networking is very important and underrated Socialize your content but don’t over do it
- Using various, widgets, social media tools and plugins you can turn your blog into a social network .
- Using social media is a great way to build relationships and share your blog. So you have your identity, your social media profiles are all setup, your sites, your brand is clear, nice design, what’s next? You need to manage your personal brand as if you’re running a social media campaign for a client. Use the free tools, google alerts; decide your voice, your message and be consistent. Setup your privacy filters, when you decide how are you going to use certain social networks. Photo: http://www.flickr.com/photos/fredcavazza/2564571564/
- Let’s look at what the 2010 web is predicted to be via Robert Scoble. The reason I bring this up is because even in the 2010 a lot of the content can and will happen around your blog, but it’s up to you to create the content and post to your blog. The 2010 web graphic via Robert Scoble http://friendfeed.com/search?q=robert+scoble+2010&start=30
- making your blog social: Subscribe Email Newsletter easy to share connect with others build a community
- Google should find you Your Blog Should rank hire than your social profiles everything should be linking back to your blog Your twitter any other social account should not rank hire than your blog and is not more important
- The Past Post ( hoped someone would find it) Started using social bookmarks Email Newsletters (blast) Blog networks (9Rules, NCBlogs.com) Message boards RSS Reader Offline Blogger Meetups The present We tweet our blog urls Record videos (video comments) Share our feeds in our RSS reader Share our feeds inside of social networks Social Network Blast (ping.fm, hellotxt) Social Comments Real Time updates One sign-in Friend Connect The Future?
- What is TriOut? Location Based Startup History Started blogging before launch    What is TriOut (history     Why blogging is important for startups?     How TriOut blogs     Other Startups using WordPress
- Blog: http://tri-out.com/blog Website: http://TriOutNC.com
- Will blogs go geo? Yes Why? To find local geo related content To find friends/community/ networking
- Contest Strategy     Consistent     SEO     Who is your audience     Lead Generation
- SocialWayne.com info@socialwayne.com @WayneSutton 919-816-2230 Lawrence Ingraham @LawPower Law@TriOutNC.com @TriOut http://TriOutNC.com