Examples http://www.fabricadecaricaturas.com/
http://www.slconstantia.com/
http://joystickgenerals.com/
Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
Building Your Brand
Word of mouth is still #1
Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
Making your Blog Social
Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
Making your Blog Social
Text
http://www.flickr.com/photos/fredcavazza/2564571564/
2010 WEB: VIA ROBERT SCOBLE
Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
Making your Blog Social Connect with others
Subscribe
Subscribe and about
Build a community
Easy to share post
Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
Your Blog Should rank hire than your social profiles
Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
THE PAST, THE PRESENT & THE FUTURE OF
PROMOTING YOUR BLOG
The Past The Present
•Post ( hoped someone would find it) •We tweet our blog urls
•Started using social bookmarks •Record videos (video comments)
•Email Newsletters (blast) •Share our feeds in our RSS reader
•Blog networks (9Rules, NCBlogs.com) •Share our feeds inside of social networks
•Message boards •Social Network Blast
•RSS Reader •Social Comments
•Offline Blogger Meetups •Real Time updates
•One sign-in
•Friend Connect
The Future?
Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
THE PAST, THE PRESENT & THE FUTURE OF
PROMOTING YOUR BLOG
The Past The Present
•Post ( hoped someone would find it) •We tweet our blog urls
•Started using social bookmarks •Record videos (video comments)
•Email Newsletters (blast) •Share our feeds in our RSS reader
•Blog networks (9Rules, NCBlogs.com) •Share our feeds inside of social networks
•Message boards •Social Network Blast
•RSS Reader •Social Comments
•Offline Blogger Meetups •Real Time updates
•One sign-in
•Friend Connect
The Future?
?
Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
Using WordPress to Tell your Startup Story
The TriOut Story
http://TriOutNC.com
http://tri-out.com/blog/
Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
Will blogs go Geo?
Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
Building your brand starts
with your goals and strategy.
Using WordPress To Build Your Brand and Telling Your Start-up Story #wcraleigh
info@socialwayne.com
@WayneSutton
919-816-2230
Lawrence Ingraham
@LawPower
Law@TriOutNC.com
@TriOut
http://TriOutNC.com
Notas del editor
Wayne Sutton 
Wayne is the business development/marketing strategist for TriOut and partner at OurHashtag.
Wayne Sutton helps individuals, startups and businesses succeed in understanding how to communicate on the social web via brand strategy, social networks and location-based services.
I’ve been blogging for over over 7 years
Lawrence Ingraham
Lawrence Ingraham, Founder/Lead Developer for TriOut.
Thanks & Q&A
How many have been blogging for over 2yrs?
Who’s on Twitter?
Been on twitter for more than 1yr?
Who is not on Facebook?
Who does not have a blog now?
Who is not using WordPress now?
Session Goals:
Customizing WordPress to complete your overall web presence.
Finding the best theme personality
Making WordPress your social web home-base
TriOut
Creating content a strategies 
Using WordPress as your lead generation tool
Why WordPress?
Open source
Easy to use
Very customizable
You can own the data
WordPress can be a social network
You can control the features
CMS/Content publishing
Plugins
SEO friendly out of the box
Blogging at it’s best
Blogs are ranking hire that traditional content
hupspot blog vs salesforce
mashbale blog vs cnn
Sites using WordPress that don’t look like blogs
http://www.slconstantia.com
http://joystickgenerals.com
http://www.fabricadecaricaturas.com/
Topic:
Find a Host ( 1click install)
Create a Contest Strategy
Make a list of blogging topics
Find a WordPress Theme to fit your site goals and personality    
Marketing strategy
Setup analytics
Why you want to build your brand?
Find a Job
Get Client work
Speaking engagements
You want to become Famous
You want to be an industry expert in your field
Everyone has a brand
Word of mouth is still the # 1 way to share information/marketing
Offline networking is very important and underrated
Socialize your content but don’t over do it
Using various, widgets, social media tools and plugins you can turn your blog into a social network .
Using social media is a great way to build relationships and share your blog.
So you have your identity, your social media profiles are all setup, your sites, your brand is clear, nice design, what’s next?
You need to manage your personal brand as if you’re running a social media campaign for a client.
Use the free tools, google alerts; decide your voice, your message and be consistent.
Setup your privacy filters, when you decide how are you going to use certain social networks.
Photo: http://www.flickr.com/photos/fredcavazza/2564571564/
Let’s look at what the 2010 web is predicted to be via Robert Scoble.
The reason I bring this up is because even in the 2010 a lot of the content can and will happen around your blog, but it’s up to you to create the content and post to your blog.
The 2010 web graphic via Robert Scoble
http://friendfeed.com/search?q=robert+scoble+2010&start=30
making your blog social:
Subscribe
Email Newsletter
easy to share
connect with others
build a community
Google should find you
Your Blog Should rank hire than your social profiles
everything should be linking back to your blog
Your twitter any other social account should not rank hire than your blog and is not more important
The Past
Post ( hoped someone would find it)
Started using social bookmarks
Email Newsletters (blast)
Blog networks (9Rules, NCBlogs.com)
Message boards
RSS Reader
Offline Blogger Meetups
The present
We tweet our blog urls
Record videos (video comments)
Share our feeds in our RSS reader
Share our feeds inside of social networks
Social Network Blast (ping.fm, hellotxt)
Social Comments
Real Time updates
One sign-in
Friend Connect
The Future?
What is TriOut?
Location Based Startup
History
Started blogging before launch
   What is TriOut (history
    Why blogging is important for startups?
    How TriOut blogs
    Other Startups using WordPress