49. The Ikea Effect
The IKEA effect is a cognitive bias
in which consumers place a
disproportionately high value on
products they partially created.
The name derives from the name
of Swedish manufacturer and
furniture retailer IKEA, which sells
many furniture products that
require assembly.
2004 film starrinf halle berry – pretty much ruined her career and lsot 20 million at the box office.
2004 film starring halle berry – pretty much ruined her career and lsot 20 million at the box office.
2004 film starring halle berry – pretty much ruined her career and lsot 20 million at the box office.
1997 film, halted Clooney’s career. Ruined Chris O Donnels. Changed Joel Schmachers directing and the films he could work on. Made around 120 million in profit.
1997 film, halted Clooney’s career. Ruined Chris O Donnels. Changed Joel Schmachers directing and the films he could work on. Made around 120 million in profit.
1997 film, halted Clooney’s career. Ruined Chris O Donnels. Changed Joel Schmachers directing and the films he could work on. Made around 120 million in profit.
2003 film – vanity project for Ben Affleck and then girlfriend Jennifer Lopez. Budget of 75 million and made about 7 million. Director Martin Brest hasn’t made a film since. Tanked Lopez’ acting career and took Afflect a while to recover from.
2003 film – vanity project for Ben Affleck and then girlfriend Jennifer Lopez. Budget of 75 million and made about 7 million. Director Martin Brest hasn’t made a film since. Tanked Lopez’ acting career and took Afflect a while to recover from.
2003 film – vanity project for Ben Affleck and then girlfriend Jennifer Lopez. Budget of 75 million and made about 7 million. Director Martin Brest hasn’t made a film since. Tanked Lopez’ acting career and took Afflect a while to recover from.
2002 film starring Madonna and directed by then husband Guy Ritchie. Only tiny roles for Madonna since. Ritchie continues to work but hasn’t had a hit since. Budget of 10 million and made about $600,000
2002 film starring Madonna and directed by then husband Guy Ritchie. Only tiny roles for Madonna since. Ritchie continues to work but hasn’t had a hit since. Budget of 10 million and made about $600,000
2002 film starring Madonna and directed by then husband Guy Ritchie. Only tiny roles for Madonna since. Ritchie continues to work but hasn’t had a hit since. Budget of 10 million and made about $600,000
2001 filkm. Budget of 14 million and actually made 14.3. Ruined Tom Greens ascendancy, he works but nobody cares any more.
2001 filkm. Budget of 14 million and actually made 14.3. Ruined Tom Greens ascendancy, he works but nobody cares any more.
2001 filkm. Budget of 14 million and actually made 14.3. Ruined Tom Greens ascendancy, he works but nobody cares any more.
1986 film. Produced by none other than George Lucas. Made its money but….
1986 film. Produced by none other than George Lucas. Made its money but….
1986 film. Produced by none other than George Lucas. Made its money but….
1959 film by Ed Wood – who is often named the worst director of all time. And the film is often referred to as the worst ever made.
1959 film by Ed Wood – who is often named the worst director of all time. And the film is often referred to as the worst ever made.
The act of building something, putting your own blood and sweat (and if we’re being honest, plenty of frustrated swearing) into a physical object, seems to imbue it with additional value above and beyond its inherent quality, which the researchers dub the “IKEA effect.” For instance, in one study, participants who built a simple IKEA storage box themselves were willing to pay much more for the box than a group of participants who merely inspected a fully built box. Participants in another study who constructed their own origami frogs and cranes valued them roughly five times as much as another group of participants thought they were worth. The increased value is not just about effort, but about completion, as built-then-disassembled and incomplete projects received no such benefit.