A talk I delivered to Nottingham University students about how you can still have fun in digital marketing - even when you are working on boring sites.

3. HELLO

4. I’m Wayne

5. I’m Wayne
Doing SEO For Around 10 Years

6. I’m Wayne
Doing SEO For Around 10 Years
Still Don’t Know What I'm
Doing

7. What Qualifies Me To Talk To
You Today?

8. What Qualifies Me To Talk To
You Today?
Chucked Out Of Uni In My First
Year

9. What Qualifies Me To Talk To
You Today?
Chucked Out Of Uni In My First
Year
On A Sculpture Course

10. More Qualified Than Most

11. I Can Be A Bit Of A Dick

12. You Ain’t Gonna Work For Red Bull;
Cinderella And Fun In The Real
World Of Digital Marketing.

13. Red Bull

14. Red Bull Stratos Jump

15. Red Bull Events

16. Red Bull Events

17. Red Bull Events

18. Red Bull Events

19. Red Bull Events

20. Red Bull Events

21. Red Bull Events

22. Red Bull Events

23. They're Pretty Fucking Good At
It

24. Creative
https://unsplash.com/photos/kmz39UAtKZ0

25. Creative
https://unsplash.com/photos/kmz39UAtKZ0

26. Stories
https://unsplash.com/photos/2JIvboGLeho

27. Consistency
https://unsplash.com/photos/dzCBKa8rIAM

28. Added Value
https://unsplash.com/photos/FBiKcUw_sQw

29. Tapped Into Their Target
Market
https://unsplash.com/photos/WNXujnXfK7I

30. It’s Not About Them

31. And You Aint Gonna Be
Heading Up That Strategy
https://unsplash.com/photos/lQ1hJaV0yLM

32. You’re Gonna Be Working For
Sites Like This

33. You’re Gonna Be Working For
Sites Like This

34. You’re Gonna Be Working For
Sites Like This

35. You’re Gonna Be Working For
Sites Like This

36. You’re Gonna Be Working For
Sites Like This

37. You’re Gonna Be Working For
Sites Like This

38. Sorry

39. Told You I Was A Bit Of A Dick

40. Red Bull Marketing Budget?
https://unsplash.com/photos/8lnbXtxFGZw

41. Your Typical Small Business
Marketing Budget?
https://unsplash.com/photos/5p1GMMv4XTI

42. Hope You Feel Good About The
Future Now

43. Wait

44. Wait

45. https://www.nownovel.com/blog/understanding-storytelling-arc/

46. Stories. This Is Marketing

47. https://www.nownovel.com/blog/understanding-storytelling-arc/

48. https://www.nownovel.com/blog/understanding-storytelling-arc/

49. https://www.nownovel.com/blog/understanding-storytelling-arc/

50. Stories. Read Dave Trott
http://davetrott.co.uk/

51. Right. Let’s Cheer You Up
https://unsplash.com/photos/fZ2hMpHIrbI

52. Client

53. Goal
https://unsplash.com/photos/CcgN1tGpWQA

54. Goal
https://unsplash.com/photos/t8T_yUgCKSM

55. What We Did

56. What We Did

57. Results

58. Results

59. Results

60. Results

61. Results

62. Flattery

63. Cost?

64. Client

65. Goal
https://unsplash.com/photos/CcgN1tGpWQA

66. Goal
https://unsplash.com/photos/t8T_yUgCKSM

67. What We Did

68. What We Did

69. Results

70. Results

71. Cost?

72. Client

73. Goal
https://unsplash.com/photos/CcgN1tGpWQA

74. Goal
https://unsplash.com/photos/t8T_yUgCKSM

75. What We Did

76. Results

77. Results

78. Results

79. Results

80. Results

81. Results

82. Results

83. Results

84. Results

85. Flattery

86. Cost?

87. What Else Have Done In The Name
Of SEO And Content Marketing?

88. What Else Have Done In The Name
Of SEO And Content Marketing?

89. What Else Have Done In The Name
Of SEO And Content Marketing?

90. What Else Have Done In The Name
Of SEO And Content Marketing?

91. What Else Have Done In The Name
Of SEO And Content Marketing?

92. What Else Have Done In The Name
Of SEO And Content Marketing?

93. What Else Have Done In The Name
Of SEO And Content Marketing?

96. Red Bull Concept. Fraction Of
The Price

97. Creative
https://unsplash.com/photos/kmz39UAtKZ0

98. Stories
https://unsplash.com/photos/2JIvboGLeho

99. Consistency
https://unsplash.com/photos/dzCBKa8rIAM

100. Added Value
https://unsplash.com/photos/FBiKcUw_sQw

101. It’s Not About Them

102. I Said You Wouldn’t Work For
Red Bull

103. Cinderella Story

105. Thank You 