2. BARRINGTON’S
PRESENTATION PHILOSOPHY
Barrington is a distinctive luxury brand of custom and
personalized gifts sold FACTORY-DIRECT to select business
clients and to consumers with discriminating tastes.
You will be presenting Barrington’s unparalleled custom gift
capabilities and services, which will result in purchases of
specific selected gifts that delight their end-using recipients and
satisfy business decison-makers/buyers by meeting their
purchase criteria (i.e. budget, timing, uniqueness, etc.)
Barrington’s Two Core Gift Services
1. Custom gifts design/manufacturing for events/meetings
2. Custom gifts eStore & gift card “shopping spree” program
3. STEP 1: PRE-MEETING
Email decision-maker/influencer a brief introduction to
Barrington using resources found at www.bgltd.com
Order a personalized pen through www.bgloes.com
• Have decision-maker’s/infulencer’s full name or initials engraved on
pen cap.
4. STEP 2: THE MEETING
Present personalized pen(s) and catalog - great start!
Provide concise introduction of Barrington’s FACTORY-DIRECT
business model and it’s benefits...”We are the factory” over and over.
• Greater CUSTOMIZATION and PERSONALIZATION of gifts
• Lower minimums and faster lead times
• Matchless value at WHOLESALE DIRECT & BELOW prices
to meet numerous budgets.
5. THE MEETING CONT’D
Explore client’s gift needs for upcoming events/
meetings...
• Type and theme of event (business meeting, golf tournament,
fund-raiser, etc)?
• # of event participants/gift recipients?
• $ budget range per gift or gift package?
• Needed in-hands date?
Show custom gift samples on hand that meet client’s
criteria and/or promise custom gift ideas, quotes and
virtual “samples” to follow meeting.
• Don’t leave the meeting without at least one gift project to work!
7. THE MEETING CONT’D
Introduce Custom Gifts eStore & Gift Cards
“Shopping Spree” program
Demonstrate Relevant Type of Custom Gift eStore to Client
1. Corporate/business gifts eStore - wholesale direct prices
2. Reseller gifts eStore - prices set by client below MSRP to lock in margin
• Golf/Country Clubs, Hotels/Resorts, Retailers, Other
3. Non-profit fund-raising gifts eStore - 40% off retail prices...
Barrington donates 20% of all sales to non-profit
• Charities, Private Schools, Development Departments or
Companies with donation made to their Corporate Charity
10. THE MEETING CONT’D
Demonstrate Custom Gift Cards and “Shopping Spree” Examples
• Tee Prizes for a golf tournament
• Business meeting or client gift
• Employee reward/recognition
• Thank you from non-profit/charity
• Item for a reseller to offer its customers
www.barringtongifts.com/hondaclassic
11. STEP 3: POST-MEETING
Email Wes Boyd (wboyd@barrington-ltd.com) with
upcoming event gifts criteria learned from client to develop
custom gift ideas/recommendations, virtual “samples” and
price quotes (below wholesale prices available at 250+ units.
Sign up client for a new Custom Gifts eStore at
www.bgltd.com
If needed, schedule 15-20 minute online demo of Custom
Gifts eStore with Wes via GoToMeeting to present the
program to your client.
12. BARRINGTON
FUNDAMENTALS
Leather Options/Price Points
Barrington offers different grades and styles of leathers to hit different budgets
Example: Pocket Jotter
$35 wholesale
13. BARRINGTON
FUNDAMENTALS
Leather Options/Price Points
Barrington offers different grades and styles of leathers to hit different budgets
Example: Pocket Jotter: $23 wholesale
Example: Pocket Jotter: $20 wholesale
16. BARRINGTON
FUNDAMENTALS
Pricing
• All Rep. sales will be made at wholesale prices (50% off MSRP) unless...
a) 250+ unit custom gift order is shipped OCEAN from Xiamen (call 4 quote)
b) mutually agreed upon lower price/commission by Rep. and Wes Boyd
• Clients and Reps receive PUD (“personal use discount) prices 30% below
wholesale.
Samples
• Random samples (with other organization’s logo applied) from Barrington’s
Dallas office and select Custom Gift samples are FREE of charge.
• Spec samples with client logo applied & client purchases are charged to
Rep. (or client) at PUD (“personal use discount) prices...30% below wholesale.
• Barrington will invest in a personalized writing instrument for targeted new
client prospects without cost to a Rep. - works like magic!
17. BARRINGTON
FUNDAMENTALS
Lead Times
• All orders decorated and shipped from Dallas arrive to client within 7-10 days.
- Expedited service/shipping is available at additional charge
• For custom gifts made in Xiamen, clients can choose between...
- AIR shipping: 3-4 weeks from receipt of P.O. to delivery
BEST
VALUE - OCEAN Shipping: 8-9 weeks from receipt of P.O. to delivery
Custom Gifts eStore & Gift Cards “Shopping Spree”
• To view details of how the program works and how to sell in, please view the
presentation:
18. BARRINGTON
FUNDAMENTALS
Compensation Opportunities
• On all “off-line” sales, Direct Reps earn 15% commission of wholesale
pricing.
• On all eStore “on-line” sales, Direct Reps earn 15% commission of wholesale
pricing.
• You can Sponsor unlimited Independent Reps who sign up to sell gifts
through eStores, be it from their personal eStores or custom gift eStores sold
to clients.
• Your Independent Reps earn 10% commission of wholesale price on all eStore
sales.
• As a Sponsor, you earn 5% commission of wholesale price on all of your Reps’
eStore sales.
