Personal Information
Organización/Lugar de trabajo
São Paulo Area, Brazil Brazil
Ocupación
Founder and Editor
Sector
Advertising / Marketing / PR
Acerca de
I have been working in Advertising and Marketing for the last 31 years.
I was the Senior Creative Director for McCann-Erickson Brasil (now W/McCann) during the time when it was at the very top position in the ranking among the best advertising agencies in Brazil.
In 2006 I started my own business - a creative community called Update or Die. Today we've published over 30.000 posts and we are now one of the top sources of inspiration for creative and marketing executives. We also do consulting, advertising, curation and content development and workshops for brands.
Specialties: Creative Direction, Copywriting, Graphic Design, Art Direction, Consultancy, usability, CSS, Photoshop, InDesi...
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