This presentation provides some tips for personal branding and marketing for the job seeker.

1. Personal Branding & Marketing
David Hall, PMP
8/4/09

2. Agenda
 Definition of “Branding”
 Examples of brands
 How does the branding concept apply to the job
seeker?
 Creation of your personal brand
 The integrated marketing approach
 Elevator pitch
 Personal business cards
 Other physical marketing “pieces”
 “Virtual/Electronic” marketing
 Summary/Q&A

3. What is a Brand?
 A brand is a name or trademark connected with a product
or producer. - The American Heritage Dictionary of the
English Language, Fourth Edition. 2004.
 People engaged in successful branding create the
impression that a brand associated with a product or
service has certain qualities or characteristics that make it
special or unique.
 A brand is therefore one of the most valuable elements in
an advertising theme, as it demonstrates what the brand
owner is able to offer in the marketplace.

4. Examples
 “Where’s The Beef?”
 “It Takes a Licking and Keeps on Ticking.”
 “The Company You Keep…”
 “Have It Your Way…”
 “The Ultimate Driving Machine…”
 “Don’t Leave Home Without It…”
 “Just Do It…”
 “Leave The Driving To Us…”

5. How does this apply to the job
seeker?
 Like it or not, we are all salespeople now
 The brand creation helps focus your needs,
desires and efforts
 Your Unique Selling Proposition and Brand
separates you from all the other people who
have similar backgrounds, training and
experience
 Forms the basis for your communication

6. Brand Creation
 What is your passion?
 What do you enjoy?
 What are you good at doing or creating?
 Do your spouse, friends and children agree?
 How can you use these talents, skills and
passions to help others or add value to an
organization?
Create your Unique Selling Proposition

7. Things to remember once your brand
is created
 Leverage your brand, everything you do can
provide opportunities to spread your message
 Be consistent with your communication, avoid a
confusing message
 Increase your visibility by volunteering, attending
trade conferences and other events
 Solicit feedback on all aspects of your marketing
plan
 Update and refine your brand throughout your
career, it is not a one-time effort

8. The Elevator Pitch
 One of the most effective ways to express your
Unique Selling Proposition and Passion
 It consists of four parts
 Action Phrase- The “Hook”
 What You Do- Provide Specifics to the hook
 Specific Impact(s)- Quantify the results
 A Call To Action- How can the recipient help?
 Run your Elevator Pitch by family and friends to
make sure it reflects the real you
 Once the pitch is developed- practice, practice,
practice…

9. The Elevator Pitch
Action phrase
 I help organizations plan and execute flawlessly.
What I do
 I build relationships, design and improve processes to maximize
profits by decreasing time to market for equipment, services and
products.
Specific impact
 Teams for which I have utilized these skills in the past have
increased productivity by 20% while decreasing costs by 30%.
Call to action
 I would appreciate your help in contacting individuals at
Solarworld, Vestas or Iberdrola who have or are considering
projects for which they desire to surpass their goals.

10. Business card basics
Do:
 Define and refine your message
 Select a professional design
 Include enough information for contacts to be
able to reach you in different media
 Be careful about paper selection and finish
 Allow room for notes for you and receivers
 Emboss if you can afford it

11. Business card basics
Don’t:
 Be cheap! $5 makes a difference!
 Use perforated sheets
 Feature too much information or have distracting
content
 Feature a photograph
 Specify a coating that may result in smeared ink
 Be afraid to spend a little more, this may be the one
item that people keep!

12. Resources
 Vistaprint- http://www.vistaprint.com
 Overnight Prints- http://www.overnightprints.com
 Free Printable Business Cards-
http://www.freeprintablebusinesscards.net/
 Office Depot-
http://www.officedepot.com/a/browse/business-
cards/N=5+2949/
 The UPS Store- http://theupsstore-
0826.easycarddesigner.com/
 Printing Solution- http://www.printingsolns.com/

13. Examples
Front
Back

14. Other Marketing Pieces
Note Cards
Letterhead

15. Virtual/Electronic Marketing
 Extend your brand to every possible
communication channel
 LinkedIn profile
 Facebook profile and homepage
 Personal webpage
 On-line groups (Yahoo, LinkedIn, etc.)
 Voicemail message
 Others???

16. Summary
 What is “Branding”
 The personal brand creation process
 The integrated marketing approach
 Elevator pitch
 Personal business cards & resources
 Other physical marketing “pieces”
 “Virtual/Electronic” marketing

17. Questions/Discussion