2. Introduction to compression
Without compression a 7 megapixel (3216*2136) photo captured
by mid range camera is 20.6MB. With JPEG, that picture is 3.3MB.
YouTube 1080P is compressed 429:1
A typical mp3 is compressed 10:1
w/o compression, Internet can't serve multimedia
HTML, CSS, JS, ... is also gzip-ed
GSM uses 6.5 kbps. Standard voice is 64kbps
4. Amount of data saved
Public demo: http://lessbit.net
It's just a public show, not our secret tech
Our proprietary tech is much better. Contact Us!
IPNET 3 year compression effort:
html, xml, css, js, image, flash, pdf, ...
had their own compression algorithm invented
Proprietary tech: 15% better than WebP
5. Disruptive tech
Visible and ready
Nguyễn Thành Nam, former CEO of FPT asked to see the demo when he
saw the note on FB
René Dines Hermand, president & CEO of Esoft, signed a partnership (July
6th) after 4 sessions of negotiation
6. Business models
Current models
Licenses
• telco; ISP; browser/VPN/proxy vendors
• WAN Optimization companies
• to companies with lots of content
current offering: Joomlart, Esoftflow, VBPO …
Access payment from users ref: Hotspot Shield, Spotflux…
Ads, conventional display ads, search ads, inserted to pages on the fly
Expected model: René is responsible for interviewing Western
companies to figure out best business models
7. Our team
Leadership: Nam (1981) Roles: Vision + Capital + Algorithm + Prototype
The first programming medal in 1995, many national awards in CS
Partner: René (1973) Roles: Capital, business model, sales in western market
Very successful entrepreneur in Denmark. Brought his company to the IPO
Partner: Minh (1981) Roles: Software architect + Sales in Vietnam market
The first programming medal in 1995, others in high school, close friend since 1995
Lead programmer: Viet (1988). Roles: R&D Management + Algorithm + Code
National CS medals and awards in high school, college, NTĐViệt in 2011
Has been working together since 2007
Coder: Cuong (1990)
National CS medals in college
Coder: Phien (1990)
National CS medals in college
Manager: Quang (1984). Roles: Company management + Sysadmin + Sales
Has been working together since 2006, immediately after college graduation
8. Short-term strategy
Direct sales of access service
• Service packages
• Easy to perceive; safe to buy
• No expire
• Bill by amount of saving
• Packages with competing services and benefit (speed, saving)
Monthly usage
Free download, in app purchase for premium features
Approach corporate customers
Trial and error. Viettel and VNPT approached.
9. Success stories
• Opera, Onavo
• Storwize acquired by IBM in 2011 for $140m
• Onavo invested by Sequoia, Motorola. $13 million in funding from investors
including Sequoia Capital and Motorola Mobility Ventures
10. Compression market
1950 1960 1970 1980 1990 2000 2010
Huffman
1951 Huffman
Huffman code
Arith
1977 Arithmetic
Arithmetic code
JPEG
1986 JPEG Group
organzied by ITU
1992 JPG standard
(DCT+Huffman)
JP2
2000 JPEG2000 std
(Wavelet+Arithmetic)
widespread support of
software & hardware
MS Photo
JPEG XR
No support by browsers
2006 MS made HD Photo
2009 ITU std JPEG XR
The first format providing a good enough
solution to a big problem gets network effect
It's extremely hard to replace.
JPEG still has a long future ahead.
WebP
1992 On2 is incorporated
2010 $124m Google acquired
2012 VP8 created WebP
11. Opportunities
2011: 6 billion mobile subscriptions, over 85% of new handsets will be able to
access the mobile Web.
Ofcom (UK telecom regulator) reports 230% spectral efficiency savings with
4G – "that will not be enough to match demand for mobile data".
Newer tech drains battery faster, market will need us even more in the next
10 years.
