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Mobile VAS market in Vietnam
Presented by: GaCon
Contents
1. About me
2. MVAS market in Vietnam
3. Opportunities and Threats
4. Market trends
5. Some Suggestions
6. Q&A
My Profile
• Full name: Nguyen Minh Quang
• Nickname: GaCon, Yukidaro
• Job title: Business Development Manager
• Company:...
My company
• Member of Galaxy Group
• Founded in 2007
• MVAS content provider for Viettel, Mobifone,
Vinaphone
• Top 10 in...
MVAS Market in Vietnam
Number of Telcos: 7
Telcos Number
Viettel 098, 097, 0165, 0166, 0167, 0168, 0169 + 0164
Mobifone 090, 093, 0121, 0122, 012...
Number of mobile subscribers
• Total number issued: 170 Millions
• Number of mobile subscribers (04/2011 - GSO): 157 Milli...
Actual Live Mobile subscribers by Telcos
Telcos Subscriber (estimated)
Viettel 20 - 25 Millions
Mobifone 18 - 20 Millions
...
3G penetration
Actual live 3G penetration: 5 – 8% according to recent surveys
Number of mobile users:
• Total number of mobile users: about 30-35 Millions
• ~ 40% of population (90 Millions)
• 2012: 5...
Number of mobile handsets
Number of mobile handsets in use: 34,5 Millions (10/2010)
(source: http://en.wikipedia.org/wiki/...
Number of CPs (Content Providers)
• Officially: ~250
• Unofficially: ?
• Most of them are SMEs
• Top CPs:
- VMG
- BlueSea
...
Mobile VAS market size (CPs only)
Current Mobile VAS market size: 4,500 Billions
(source: seft survey)
SMS Service category
• Lottery (result, prediction)
• Multi Media (ring tone, wallpaper, theme,…)
• Football (info, result...
SMS Service category (cont.)
• Text Info (SMS banking, sex-health, funny, stock, horoscope, tips,…)
• Networking (chat, da...
Revenue Contribution by SMS services
Commercial Terms
• SMS services (MO charging)
• SMS sub charging (MT charging): Telco 55% - CP 45%
• WAP charging: same ra...
Marketing channels
• Newspaper
• TV
• Online
• WAP Portal
• In-App
• App Portal/Store
• Direct marketing: Spam SMS
• Other...
Business Models
• Public media
• Spamming
• Supportive
• Content producer
• Content Hub
• Money laundering
Opportunities and Threats
Opportunities
• Fast growing Economic and Telecom sector
• Huge mobile user base (young and active)
• More “open” to: Mobi...
Threats
• Impact of globalization: High
• Inflation, interest rate
• CPs businesses are depending on Telcos
(unequal treat...
Market trends
Market trends
• SMS services are still main source of
revenue within next 3 years
• Next 3 years will be the age of Mobile...
Market trends (cont.)
• Socialize in mobile content supplying
• Reduce number of CPs, increase MnA and
number of sub-CPs
•...
Some suggestions
Some suggestions
• How to start?
- For start-ups
- For developers
• Where to focus?
- SMS: Actual needs in large scale, in...
Some suggestions (cont.)
• What to remember?
- Strategic building your system
- Listen to your users
- Relationship is imp...
Nguyen Minh Quang
quangcb@gmail.com
0904862366
Kid_quai
/gacon
@Yukidaro
/nguyenminhquang
Thank you for listening!
QnA
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Mobile VAS market in Vietnam Presented

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Mobile VAS market in Vietnam Presented

  1. 1. Mobile VAS market in Vietnam Presented by: GaCon
  2. 2. Contents 1. About me 2. MVAS market in Vietnam 3. Opportunities and Threats 4. Market trends 5. Some Suggestions 6. Q&A
  3. 3. My Profile • Full name: Nguyen Minh Quang • Nickname: GaCon, Yukidaro • Job title: Business Development Manager • Company: Galaxy Mobile JSC • My Schools: - Ha Noi Foreign Trade University (BBA) - Ha Noi School of Business (MBA) • My jobs: - Business Development Manager - Online – Mobile Product Manager - SMS Content Developer
  4. 4. My company • Member of Galaxy Group • Founded in 2007 • MVAS content provider for Viettel, Mobifone, Vinaphone • Top 10 in MVAS market • Key Services: SMS, WAP, Web, Music
  5. 5. MVAS Market in Vietnam
  6. 6. Number of Telcos: 7 Telcos Number Viettel 098, 097, 0165, 0166, 0167, 0168, 0169 + 0164 Mobifone 090, 093, 0121, 0122, 0126, 0128 + 0120 Vinaphone 091, 094, 0123, 0125, 0127 ,0129 + 0124 Sfone (CDMA) 095 + 0155 Vietnamobile 092 + 0188 Beeline 0199 + 099 EVN Telecom (CDMA) 096
  7. 7. Number of mobile subscribers • Total number issued: 170 Millions • Number of mobile subscribers (04/2011 - GSO): 157 Millions • Actual live (within 30 days): 45% (60-70 Millions) (source: gso.gov.vn)
  8. 8. Actual Live Mobile subscribers by Telcos Telcos Subscriber (estimated) Viettel 20 - 25 Millions Mobifone 18 - 20 Millions Vinaphone 15 -18 Millions Vietnamobile 2 - 4 Millions Sfone (CDMA) 2 Millions Beeline >1 Millions EVN Telecom (CDMA) < 1Millions (source: seft survey)
  9. 9. 3G penetration Actual live 3G penetration: 5 – 8% according to recent surveys
  10. 10. Number of mobile users: • Total number of mobile users: about 30-35 Millions • ~ 40% of population (90 Millions) • 2012: 50 Millions (forecast) (source: several different sources)
  11. 11. Number of mobile handsets Number of mobile handsets in use: 34,5 Millions (10/2010) (source: http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use) (source: Thegioididong)
  12. 12. Number of CPs (Content Providers) • Officially: ~250 • Unofficially: ? • Most of them are SMEs • Top CPs: - VMG - BlueSea - VTC - VASC - Galaxy - VCC - VDC - ABC - iNET - GapIT - Tinh Van
  13. 13. Mobile VAS market size (CPs only) Current Mobile VAS market size: 4,500 Billions (source: seft survey)
  14. 14. SMS Service category • Lottery (result, prediction) • Multi Media (ring tone, wallpaper, theme,…) • Football (info, result, tip) • SMS Feeding (online services) • GPRS/3G setting
  15. 15. SMS Service category (cont.) • Text Info (SMS banking, sex-health, funny, stock, horoscope, tips,…) • Networking (chat, dating, voting,…) • Text Game (lucky draw, quiz, reverse auction,…) • Others (donation, error,…)
  16. 16. Revenue Contribution by SMS services
  17. 17. Commercial Terms • SMS services (MO charging) • SMS sub charging (MT charging): Telco 55% - CP 45% • WAP charging: same ratio with SMS MO charging • Ring back tone: Tecos get 70%, CPs get maximum 30% (50% of this will pay for singers and authors) • Mobile marketing: Telcos treat CPs = Agencies
  18. 18. Marketing channels • Newspaper • TV • Online • WAP Portal • In-App • App Portal/Store • Direct marketing: Spam SMS • Others: Leaflet, poster,…
  19. 19. Business Models • Public media • Spamming • Supportive • Content producer • Content Hub • Money laundering
  20. 20. Opportunities and Threats
  21. 21. Opportunities • Fast growing Economic and Telecom sector • Huge mobile user base (young and active) • More “open” to: Mobile game, social network, mobile marketing,... • 3G is opening new era of Mobile Internet • Telcos are willing to cooperate with CPs • Convenient Payment: Online – Mobile
  22. 22. Threats • Impact of globalization: High • Inflation, interest rate • CPs businesses are depending on Telcos (unequal treating and uncertain policy) • Highly competitive market • Telcos are jumping into this sector under VAS Centers • Regulation violation and problem of TRUST • Rapid change in technology and user behaviors • Labor: Limited (often jump between CPs), few talents, medium-high labor cost
  23. 23. Market trends
  24. 24. Market trends • SMS services are still main source of revenue within next 3 years • Next 3 years will be the age of Mobile Web and Mobile Application • Mobile contents: Go Online, Go social and Personalize • Interactive between 3 screens: TV – Desktop - Mobile • Huge opportunities on Mobile marketing and B2B services
  25. 25. Market trends (cont.) • Socialize in mobile content supplying • Reduce number of CPs, increase MnA and number of sub-CPs • Telcos will lose their control on VAS when smart phones and mobile internet penetration increase • Bypass telcos when apply online payment
  26. 26. Some suggestions
  27. 27. Some suggestions • How to start? - For start-ups - For developers • Where to focus? - SMS: Actual needs in large scale, interactive - B2B market and mobile marketing - Mobile internet contents (Web and Application) - Online – Mobile communities
  28. 28. Some suggestions (cont.) • What to remember? - Strategic building your system - Listen to your users - Relationship is important - Keep up your innovation - Try to create a better service. But don’t you take too much time to develop a perfect one - Let your users do your marketing work
  29. 29. Nguyen Minh Quang quangcb@gmail.com 0904862366 Kid_quai /gacon @Yukidaro /nguyenminhquang Thank you for listening!
  30. 30. QnA

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