Developing Attractive Business Models | Creating a Rich Automotive Application Platform | Realising Successful Partnerships | Designing Accessible Apps September 22 – 23, 2014 | LEONARDO ROYAL Hotel Berlin | http://automotive-apps2014.we-conect.com we.CONECT is again bringing together leading automotive professionals, team leaders and engineering managers to discuss the latest challenges and solutions, technologies, trends and best-in-class practices in automotive app and content development at the annual Automotive Apps Evolution 2014 in Berlin.

1. Automotive Apps Evolution 2014
Developing Attractive Business Models | Creating a Rich Automotive Application Platform | Realising
Successful Partnerships | Designing Accessible Apps
September 22 – 23, 2014 | LEONARDO ROYAL Hotel Berlin | http://automotive-apps2014.we-conect.com
“Great opportunity to talk with experts and colleagues about future tasks!
Perfect conference outcome - A real connecting concept!”
Maximilian Romani, Ferrari SpA
After a very successful Automotive Apps and Mobile Device Evolution 2013 congress, we.CONECT is again
bringing together leading automotive professionals, team leaders and engineering managers to discuss the
latest challenges and solutions, technologies, trends and best-in-class practices in automotive app and content
development at the annual Automotive Apps Evolution 2014 in Berlin.
MAIN TOPICS OF AUTOMOTIVE APPS EVOLUTION 2014
» Delivering Sophisticated Content » User Experience
» Seamless Integration & » Ensuring Data Security & Privacy
Platform Technology » Promising Business Models
» Ensuring Interoperability and many more topics
TOP SPEAKERS AND MODERATORS
Thomas Scheerbarth, Senior Expert Future Communication at Telekom Innovation
Laboratories Germany will introduce his case study on ‘How Can I Use My Smartphone in the
Car’ sharing some new ideas on intuitive HMI design and practical demonstration. He takes into
account the strong demand to be and keep connected in the car, as well as the current car
infotainment landscape in the context of connectivity. Read more
Oskar Juhlin, Director at Mobile Life VinnExcellence Center Sweden will offer valuable
insights in his keynote on the task of ‘Designing Social Applications for People on the Road’ by
drawing an ethnographic fieldwork of mobile user practices to influence the design of various
applications. Read more

2. Martin Graf, Development and Test Engineer at ThyssenKrupp Presta Steering
Liechtenstein will moderate a World Café Session on the challenge of ‘Sophisticated &
Sustainable Concepts, Business Models and Operating Systems – What Applications and
Content will Consumers Use in the Vehicle?’. A focus of the discussion will be laid on revenue
opportunities, OEM drivers for enhanced content integration and consequences. Read more
MULTI TOUCHPOINT CONCEPT – What Can You Expect?
» Live interaction & benchmarking in a new conference concept
» Independently researched, designed & produced content, based on latest trends & facts
» 360 Degree feedback & live evaluation of your projects, strategies and solutions
» Benchmarking, support and unique access to more than 100 top decision makers
» Unique business platform to discuss effective solutions which fit to your needs and challenges
» More than 10 Sessions: World Café, Show Cases, Challenge your Peers individually matched
with a focus on latest trends, technologies and solutions
» Business Networking: 2 evening receptions: Icebreaker & Dinner for optimal networking
“Very informative, very interactive, very professional. You.conect - Thank you!”
Christian Herrmann, Novero Dabendorf GmbH
INDIVIDUALLY DESIGNED MODULES @ we.CONECT
Ice Breaker Session
Break the ice before the actual start of the conference by joining the renowned Icebreaker Session. On the eve
of the first conference day, the Icebreaker Session provides a first opportunity to network, benchmark and
connect with peers over drinks and snacks, enabling you to get to know each other in a relaxed atmosphere.
Cutting-Edge Case Studies
Listen to Case Studies from leading companies in the field of autonomous driving, such as PSA Peugeot
Citroën, Car Connectivity Consortium, Jaguar Land Rover, QNX Software Systems Limited, Fiat Chrysler
Automobiles, Continental Corporation, SBD, Robert Bosch GmbH, Volvo Car and many more.
Challenge Your Peers Roundtables
Delegates get the opportunity to describe and discuss their specific issues, approaches and solutions regarding
the conference topic during the Challenge Your Peers Session, as we.CONECT depicts in advance the most
critical issues that participants are facing to actively discuss and find solutions in plenum.

3. World Café Sessions
During the World Café Sessions in the morning of the second day, participants may discuss and share
ideas on issues like “Defining Attractive and Valuable Auto Apps”, “Sophisticated & Sustainable Concepts,
Business Models and Operating Systems – What Applications and Content will Consumers Use in the
Vehicle?”, “Developing Digital Services That Really Matter” and “From In-Car Experience to Customer Journey:
How to Shape the Future of (Automotive) Development Processes”.
APP DEVELOPER LOUNGE – NEW!
New interactive session format designed for Auto Apps Evolution 2014
Be the first to see the latest and the most innovative applications for the automotive cockpit out there! The 2014
App Developer Lounge is a perfect platform to share ideas and practical solutions with the automotive apps
community. In this special session, we.CONECT offers an opportunity to showcase latest applications
introduced to the field. The most remarkable nominees receiving most of the community votes will be awarded.
“The congress was very informative, inviting and included a good variety of experts and experience”
Donna Bell, Ford Motor Company
If you are interested in fresh approaches and new inspiration on how to empower your company’s efforts in
automotive apps development, UX and practical integration, you should not miss the Auto Apps Evolution 2014.
Become a part of the official LinkedIn Community ‘Automotive Professional Minds now and follow the’
@ group on twitter to stay tuned with latest news, facts and insights.AutoworldCONECT
We look forward to welcoming you at the Auto Apps Evolution 2014 from September 22 - 23, 2014
in the vibrant city-center of Berlin.
For any enquiry about the event or registration, please contact:
Serina Gummert
Digital Marketing Manager
we.CONECT Global Leaders GmbH
Phone: +49 (0)30 52 10 70 3 - 83
Fax: +49 (0)30 52 10 70 3 - 30
Email: serina.gummert@we-conect.com
www.we-conect.com