Buccellati partnered with WealthEngine to successfully pinpoint their ideal customers in their expansion markets by understanding their ideal customer. Review this case study to see how how predictive analytics can lead to in-depth customer insights...and help drive ROI on marketing strategies.

1. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446
CASE STUDY
CURATING CUSTOMER PROFILES FOR PERSONALIZED, PREDICTIVE MARKETING AND OUTREACH

2. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446
Findingandengagingnewcustomerscanbearduous…
butitdoesn’thavetobe.
Loyal customers for
luxury retailers have
sophisticated and
specific tastes.

3. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446
Buccellatiisafamily-owned
jewelerbasedinMilanwith
boutiquesallovertheworld.
Foundedin1919,theBuccellati
familyhasearnedadmirers,
overfourgenerations,fortheir
handmade,curatedpieces.

4. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446
- MONICA ERMACORA, CRM & DIGITAL IQ MANAGER
BUCCELLATI
We’re not for
everyone and
we’re not
meant to be.
Buccellatiwantedinsight
intotheirexisting
customers’lifestyleto
identifypotentialnew
customersincitieswith
plannedboutique
openings.
ASALUXURYRETAILER,
YOUKNOWYOU’RENOT
GOINGTOBE
EVERYTHINGTO
EVERYONE.

5. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446
Buccellati’scustomer
databaseincluded
incompleteandoutdated
records.Theywerealso
startingfromscratchto
identifynewgeo-
targetedandqualified
customers.
- MONICA ERMACORA, CRM & DIGITAL IQ MANAGER
BUCCELLATI
With WE, we
know we’re
talking to the
right people
in the right
way.
YOURCUSTOMERS’LIVES
CHANGE.
ISYOURLISTA
REFLECTIONOFTHEIR
LIVES?

6. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446
WithhelpfromtheWE
Analytics&Modeling
team,Buccellati:
⟩ Verified,updatedand
augmentedtheirexisting
database
⟩ Developedaclearcustomer
personaprofileincludingvery
specificlifestylepreferencesand
milestones
ONEINTERESTYOUR
CUSTOMERSSHARE?
THEIRLOYALTYTOYOUR
BRAND. ANDITDOESN’T
STOPTHERE.

7. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446
Withasuccinctpictureof
whattheircustomer
lookslike,Buccellatiwas
abletouseWEProspect
tofindlike-minded
customersinnew
markets.
WHATDOES
TOMORROW’S
CUSTOMERLOOKLIKE?
ALOTLIKETODAY’S
CUSTOMER.

8. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446
CONFIDENT EMAIL
MARKETING
CUSTOMIZED
COMMUNICATION
INCREASED
FOOT TRAFFIC
Asaresultofknowing
theircustomers’unique
lifestyleBuccellatiwas
ableto:
⟩ Providepersonalized
messagingforemailmarketing
withconfidence
⟩ Increasesalesbydrivingmore
foottrafficto newboutiques
launchinginnewmarkets
⟩ Communicatewithcustomers
inamorecompelling,
customizedwaytomaintain
loyaltyshare
EVENWITHSHARED
INTERESTS,YOUR
CUSTOMERSSTILLDON’T
WANTAFORMLETTER.

9. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446
GLOBAL
EXPANSION
DRIVEN
EVENT/PARTNER
DECISIONS
CONTINUED
LIST-BUILDING
TheBuccellaticustomer
relationshipteamisable
toseefuturebenefitsas
wellas:
⟩ U.S.expansionaspilotforglobal
expansionstrategy
⟩ Continuedaudience
developmentusingWECircle
ofFriends
⟩ Driveeventmarketingand
partnershipdecisions
YOURSUCCESSDEPENDS
ONSHORT-TERMAND
LONG-TERMWINS.

10. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446
Buccellati and many other
luxury retailers depend on WE
to find, engage and reach the
world’s wealthiest customers.
Are you ready to reach yours?
4330 East West Highway
Bethesda, MD 20814
800.933.4446
info@wealthengine.com
www.wealthengine.com