The Automotive Resume

1. Dr. Harold Elam Jr
(910) 988-7815 Mobile  (910) 263-8844 Office drelam@wearebdc.net  LinkedIn  Facebook  Blog
Twitter Handle  StumbleUpon  MySpace
Automotive Business Development Director
Specialist in social networking sales and service processes, BDC & Internet implementation, social media tools and technologies, with a
track record of creating and implementing successful social media campaigns & programs. Keeps up-to-date with constantly evolving
technologies in online social networking, the blogosphere, search tools and Web 2.0, and work closely with dealers to create
innovative, effective campaigns.
List of Tools
 Blogger  LinkedIn  YouTube  Higher Gear
 Word Press  Facebook  Digg  Promax
 TypePad  MySpace  del.icio.us  PitchEngine
 Google  Flickr  StumbleUpon  Dealerskins
 MSN Live  Twitter  DealerTrack  Dealers.com
 Jazel  Ning DMS  Wikipedia
 FeedBlitz  ADP  reddit  Dealer Specialties
 Yahoo
Experience
Cole Automotive Group, Bluefield, WV— Automotive Group serving consumers in the greater Bluefield, WV & Ashland, KY area.
Nissan-Honda-Kia-Subaru
E-commerce Director (Contract), Bluefield, WV August 2009 to August 2010
Partnered with some of the most well-known technology companies on the web to design and execute effective social media strategies
that meant the dealerships’ objectives. Promoted to Executive management role as process manager for 6 stores, implemented
effective processes for Sales-Service-Finance. Worked directly with Executive GM and President overseeing a staff of 15 and traveled
between location inspecting processes.
 Developed and managed E-commerce Department, which included BDC-Internet and Customer Retention. Hired under
contract to help establish phone processes and procedures, appointments for sales and service, online marketing campaigns,
effectively driving brand awareness, increasing OTB’s (Opportunities To Do Business) customer engagement and traffic to the
dealer’s six websites from social media pages, search engines and email campaigns.
 Achieved a strong, visible internet and social media presence and developed concepts with viral potential. Continuously
monitoring online analytics, public relations and ensure the success of the entire dealership web based programs. Increased
internet based business 50%, Service lane 35% and in store appointments 65% through processes and procedures
 Assess social media marketing strategies to determine rate of return. Identified and tapped into new channels to optimize ROI
and fuel revenue growth.
 Place stories on Automotive Digital Marketing, DealersElite, LinkedIn and other key automotive news outlets. Ensured
placement in social content Web sites such as Digg, StumbleUpon, etc.
 Built a strong base of repeat business and served as the IT person until hiring a replacement.
Sport Durst Millennium Automotive Group, Durham, NC— Multi-Franchise Automotive Group
(Lotus- Hyundai-Mazda)
E-commerce & BDC Director, May 2008 to July 2009
Promoted to senior manager role, working with GM and dealer principal overseeing a BDC staff of 12 and managed the Internet
departments. Drove a 65% increase in revenue within 12 months, reduced cost per lead, eliminating third party lead sources and
increasing online search positions and dealership website leads.
 Managed online website, developed effective marketing campaigns to drive brand awareness for Lotus-Hyundai-Mazda.
Increased active engagement and traffic to dealer five websites from social media pages, search engines and email
campaigns.
 Merged the Business Development Center and Internet Department to create E-commerce for the dealership, centralized
department for multi-touch points and more effective management of Sales Calls, Internet Leads and Service Calls

2.  Achieved a strong, visible internet and social media presence and developed automotive concepts with viral potential through
the dealership’s current TV marketing of infomercials. Continuously monitored online analytics, public relations and ensure the
success of the entire dealership web based programs.
 Assess social media marketing strategies, call volume, percentages of appointments set to shown and sold to determine rate
of return. Identified and tapped into new channels to optimize ROI and fuel revenue growth.
 Place stories on Automotive Digital Marketing, DealersElite, LinkedIn and other key automotive news outlets. Ensured
placement in social content Web sites such as Digg, StumbleUpon, etc.
 Built a strong base of repeat business and served as the IT person for my entire tenor.
Central Carolina Automotive Group, Sanford, NC—Leading North Carolina Automotive Group
(Nissan-Hyundai)
E-commerce & BDC Director, October 2004 to May 2008
Promoted to senior manager role, working with GM and dealer principal to develop a BDC and internet department. Created the outline
and marketing strategy of the company’ websites for multiple Nissan and Hyundai locations. Hired and trained the staff of 8, which four
would serve as BDC and four as Internet. Implemented processes and procedures for answering the phone through scripts, responding
to leads through template emails. Increased brand awareness, in store traffic and opportunities to do business for all four locations
through a created centralized process.
 Managed BDC & Internet personnel, online website, developed effective marketing campaigns to drive brand awareness for
Nissan-Hyundai-Pre-owned. Increased floor traffic to all locations through a series of effective phone processes and
procedures, active engagement and traffic to dealer four websites from social media pages, search engines and email
campaigns.
 Centralized the Business Development Center and Internet Department to create one of the first automotive E-commerce
departments, to better manage the incoming opportunities from Sales Calls, Internet Leads and Service Calls
 Achieved a strong, visible internet and social media presence and developed automotive concepts with viral potential through
the dealership’s current TV and Print marketing campaigns. Continuously monitored online analytics, public relations and
ensure the success of the entire dealership web based programs.
 Assess social media marketing strategies, call volume, percentages of appointments set to shown and sold to determine rate
of return. Identified and tapped into new channels to optimize ROI and fuel revenue growth.
 Place stories on Automotive Digital Marketing, DealersElite, LinkedIn and other key automotive news outlets. Ensured
placement in social content Web sites such as Digg, StumbleUpon, etc.
 Built a strong base of repeat business and served as the IT person for my entire tenor.
Education
Overbrook Senior High School, Philadelphia, PA.
Senior Studies
Class of 1985
UCI Irvine, Irvine, Ca.
School Of Business
Business Development
1986-1990
Canterbury University, Canterbury, United Kingdom
PhD, Philosophy
Human Behavior
1991-1996
BA in Marketing, 2004
References and/or letters upon request