Hoe social media de sportwereld beinvloedt

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A presentation about the relationship between technology, identity and social platforms and how it has changed us 'the normal' people in our sporting behaviour, advertisers and professional athletes.

Redes sociales

Sports & Social Media
Passion grows when identity meets technology

1980 1993 2003 2006 2007 2008 2012 2014 2015 20XX

68% of people share
information on social media
to tell who they are and
what they are about

Zucks Law:
“The amount of stuff you share
today is double the amount of stuff
you shared a year ago and half the
amount you will share a year from
now. This relates to the same law in
innovation and bandwidth”

Internal
motivation
External
motivation
Does technology, data
and social media
make us work-out
more?

50% of all TV related
conversations on social
media are about sports

83% of sports fans will check social
media while watching a game on
TV
63% will even browse social media
while being at an actual game

Nike’s World Cup ad
got 78 million views
on YouTube…before
it went on television

Real Time
Marketing
becoming a
whole new
marketing
discipline

30 milion Twitter followers
100 milion Facebook followers
9 million Instagram followers
Makes him one of Europe’s biggest mediabrands

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Hoe social media de sportwereld beinvloedt

1. Sports & Social Media Passion grows when identity meets technology

3. #Blossom #Fontys @ralfvlieshout

4. Sports & Social Media

6. #1 Us, the normal people

7. Raise your hands….

8. People have always been competitive….

9. People have always been competitive….

10. People have always been competitive….

11. …for survival of the species

12. …to shape our identity

13. …to shape our identity

14. Tech comes into play…

15. 1980 1993 2003 2006 2007 2008 2012 2014 2015 20XX

16. 68% of people share information on social media to tell who they are and what they are about

17.

18. Zucks Law: “The amount of stuff you share today is double the amount of stuff you shared a year ago and half the amount you will share a year from now. This relates to the same law in innovation and bandwidth”

19. Sharing = Data Data = Insight

20. Internal motivation External motivation Does technology, data and social media make us work-out more?

21.

22. 2: The brands

23. Sharing = Data Data = Insight

24. They know all about you!

25. And so can he!

26.

27. 50% of all TV related conversations on social media are about sports

28. 83% of sports fans will check social media while watching a game on TV 63% will even browse social media while being at an actual game

29. Nike’s World Cup ad got 78 million views on YouTube…before it went on television

30. Real Time Marketing becoming a whole new marketing discipline

31. Real Time Marketing becoming a whole new marketing discipline

32.

33.

34. 3 The Athlete

35. 30 milion Twitter followers 100 milion Facebook followers 9 million Instagram followers Makes him one of Europe’s biggest mediabrands

36.

37.

38.

39.

40. To wrap things up..

41. DATA TECH PLATFORM PASSION

Notas del editor

Vooral in de amerikaanse cultuur waarin competitie heel belangrijk is. Mate waarin iemand zichzelf ziet als atleet is zekerder en presteert beter en is actiever
Processors get smaller so technology wordt mobieler
- DVD, CD, Opslag, TomTom, TV abonnement De technische ontwikkeling geeft ons de mogelijkheid om mee bij te houden EN om te delen GPS affordable
DVD, SMS, BlueRay, Desktop PCs De hoeveelheid data van begin van de tijd tot 2003 = is nu gedeeld elke 10 minuten
Externe en Intern motivatie
Internal motivation or external motivation
Kost vriendelijk Inspiratie! Informatie is enorm toegankelijk Makkelijker om samen iets te doen! Informatie en progress informatie
Externe en Intern motivatie
Advertising for advertisement.
Beats zocht naar hot topics waar online veel om te doen was om op mee te liften. Dus de social discussie gebruiken om een verhaal op te maken. Net als Nike – eerst online, daarna op TV 4 milioen views.
Nieuwe cashflows. Het gaat om content en bereik!@@

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