Guy's keynote at Like MInds Autumn 2010: Creativity and Curation

1. Show me the money
@guyclapperton

2. I have over 4.5K followers
• And they’ve all sent me £7.50!
• I have £33,750
• New car, deposit on a house..?

3. That was, of course, a fib
So what are we all doing on social
media?

4. Social is sharing
• Twitter links
• Facebook links
• Buzz links (just kidding…)
• Music links through Ping, Blip.fm etc.

5. Social is influencing
• Facebook claimed 50% of its active users use
its site every day
• 35m FB users upgrade their status every day
• There were 27.3m Tweets every day by the
end of 2009
Source: econsultancy.com

6. Social is not making money
• Let’s exclude the leisure use
• Paid-for newspapers available for nothing
• Murdoch derided for Times Paywall

7. Think about it…
• Facebook slated every time it tries to
monetise user info
• Twitter claims to be about to sell ads but isn’t
yet making a profit
• Users being trained to expect stuff for
nothing?

8. Stuff you can have for free
Accounts
• Twitter
• Facebook
• Google Docs
• Spotify
• LinkedIn
• Buzz (again, a few people
do!)
Stuff
• Music
• Office automation
• Video
• Photo storage
• Social networks
• Business networks

9. Nobody wants to pay for
anything
So where does this become
sustainable?

10. Real life
• Stuff costs
• Food, mortgage isn’t free
• Disconnect

11. Influence v profit
It has become entirely possible to be very
influential on Twitter etc. without making any
profit whatsoever. There are online
measurements available. Free, of course.

12. Times Paywall
• Much derided
• “Murdoch will lose influence”
• But is a tenth as many paying users a bad
thing?

13. No model
• How does this work?
• Where do we complain?
• Where’s the money for innovation?

14. Prepare for change
This can’t go on forever

15. There needs to be a debate
• Sensible, rational
• Discussion on how we make this sustainable
• A lot of businesses depend on stuff for which
they’re not paying

16. Culture shift
• Generation expects freebies
• Ironically they’re going to be stuck with our
bills
• Is this a slow-moving double whammy?

17. Conclusions
• Current model is like the sixties – full of
idealists who want to offer everything for free
• We may be due the seventies/eighties –
reality check plus recessions!

18. Guy Clapperton
Clapperton.tel

19. A quick word about .tel
• .Tel has kindly sponsored me to appear here
• Online business card – updatable by mobile
phone
• One point of contact for all devices