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#CampDigital




   Would you
recommend me?
      Joining the 19%




          Chris Collingridge
Senior User Experience Specialist, Sage
            @ccollingridge
@ccollingridge
#CampDigital
@ccollingridge
#CampDigital
@ccollingridge
#CampDigital
@ccollingridge
              #CampDigital




High effort
@ccollingridge
           #CampDigital




24 users
@ccollingridge
                            #CampDigital




High effort

Weak links to business outcomes
@ccollingridge
                            #CampDigital




High effort

Weak links to business outcomes

Hard to communicate
@ccollingridge
                #CampDigital




   Would you
recommend me?
@ccollingridge
#CampDigital
@ccollingridge
#CampDigital
@ccollingridge
#CampDigital
@ccollingridge
                             #CampDigital




Long-term
 business
  success




            Recommendation
@ccollingridge
        #CampDigital




 JUST
MAKES
SENSE
@ccollingridge
#CampDigital
@ccollingridge
#CampDigital
@ccollingridge
               #CampDigital




76.8
(out of 100)
@ccollingridge
                              #CampDigital




Perceived
 usability




             Recommendation
@ccollingridge
                                  #CampDigital




Perceived
 usability




             Long-term business
                        success
@ccollingridge
                                    #CampDigital




High effort


Weak Strong links to business outcomes


Hard Easy to communicate
@ccollingridge
       #CampDigital




Free
@ccollingridge
             #CampDigital




Benchmarks
@ccollingridge
         #CampDigital




Any product
@ccollingridge
              #CampDigital




Competitors
@ccollingridge
               #CampDigital




Quick & easy
@ccollingridge
         #CampDigital




Scales
@ccollingridge
                 #CampDigital




Reliable and valid
@ccollingridge
                                    #CampDigital




High Low effort


Weak Strong links to business outcomes


Hard Easy to communicate
@ccollingridge
                           #CampDigital




      Google search

Better usability than 99% of
         systems...
@ccollingridge
                           #CampDigital




      Google search

Better usability than 99% of
         systems...
    but worse than 1%
@ccollingridge
                           #CampDigital




        Google search

83% would actively recommend...
@ccollingridge
                           #CampDigital




        Google search

83% would actively recommend...
  but 13% would not actively
          promote...
@ccollingridge
                           #CampDigital




        Google search

83% would actively recommend...
  but 13% would not actively
          promote...
and 4% would recommend against
@ccollingridge
                            #CampDigital




       Google search

SUS score of promoters:   89.6
@ccollingridge
                           #CampDigital




       Google search

SUS score of promoters:  89.6
 SUS score of neutrals: 82.0
@ccollingridge
                           #CampDigital




       Google search

SUS score of promoters:  89.6
 SUS score of neutrals: 82.0
SUS score of detractors: 71.7
@ccollingridge
      #CampDigital




19%
#CampDigital




                                 Would you
                              recommend me?
                                       Joining the 19%




                                              @ccollingridge
                                 http://www.linkedin.com/in/ccollingridge

                                    Check out measuringusability.com

Thanks to WhatUsersDo/EConsultancy for the "19%", and Caroline Jarrett for reliability/validity comparisons

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