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SOCIAL, DIGITAL  AND MOBILE INMALAYSIA  we are social   DECEMBER 2011
we are social                FOR MORE INFO ON THIS REPORT, PLEASE                CONTACT SIMON KEMP AT WE ARE SOCIAL:     ...
MALAYSIA                     28,656,000                                                      64%                          ...
19.8           AVERAGE HOURS MALAYSIAN                                     VS      10.6                                   ...
21%                  OF MALAYSIAN INTERNET USERS                ACCESS THE WEB VIA MOBILE DEVICESwe are social            ...
42%                  OF MALYSIAN NETIZENS WATCH TV                CONTENT AND MOVIES VIA THE INTERNETwe are social        ...
80%               OF MALAYSIAN WEB USERS STREAM OR            DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social       ...
MALAYSIAN WEB                  USERS SPEND ABOUT                41,000,000                   HOURS A MONTH                ...
51%                OF MALAYSIAN WEB USERS HAVE                 AN ACTIVE YOUTUBE PROFILEwe are social                     ...
90%                   OF MALAYSIAN INTERNET                USERS VISIT SOCIAL MEDIA SITESwe are social                    ...
SOCIAL MEDIA SITES ACCOUNT FOR AROUND                     ONE THIRD                  OF ALL MALAYSIAN INTERNET TRAFFICwe a...
THE AVERAGE MALAYSIAN                  SOCIAL MEDIA USER HAS                233 FRIENDS                 - THE HIGHEST IN T...
FACEBOOK DEMOGRAPHICS IN MALAYSIA                      55-64:     65+:                       1%        1%         45-54:  ...
TOP FACEBOOK PAGES IN MALAYSIA     #     BRAND PAGE                        LIKES                       GROWTH     1    AIR...
NUMBER OF LINKEDIN USERS IN MALAYSIA:                        688,000we are social                                     SOUR...
MALAYSIAN USERS ON FOURSQUARE:                     136,000we are social                                    SOURCE: PENN OL...
86%                 OF MALAYSIAN NETIZENS                HAVE DOWNLOADED MUSICwe are social                            SOU...
60%           OF MALAYSIAN WEB USERS HAVE INTERACTED WITH          A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are so...
77%      OF MALAYSIAN WEB USERS HAVE SHARED THEIR THOUGHTS       ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are s...
82%                  OF MALAYSIAN INTERNET USERS HAVE                BOUGHT FLIGHTS ONLINE IN THE PAST YEARwe are social  ...
MALAYSIAN NETIZENS                SPEND AN AVERAGE OF                US$ 2,000                PER PERSON ON ONLINE        ...
$                     86%                OF MALAYSIA WEB USERS                 USE ONLINE BANKINGwe are social            ...
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:                          HTTP://WEARESOCIAL.SGwe are social
SIMON KEMP    LAM CAI YU               MANAGING DIRECTOR   ACCOUNT EXECUTIVE                      @ESKIMON     @HICAIS    ...
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We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Malaysia. You can find more of these Asia reports at http://wearesocial.sg

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We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011

  1. 1. SOCIAL, DIGITAL AND MOBILE INMALAYSIA we are social DECEMBER 2011
  2. 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  3. 3. MALAYSIA 28,656,000 64% 36% TOTAL POPULATION URBAN RURAL 16,902,600 59 % INTERNET USERS INTERNET PENETRATION 11,816,200 41 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 32,411,937 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  4. 4. 19.8 AVERAGE HOURS MALAYSIAN VS 10.6 AVERAGE HOURS MALAYSIAN NETIZENS SPEND USING NETIZENS SPEND WATCHING THE INTERNET EACH WEEK BROADCAST TV EACH WEEKwe are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
  5. 5. 21% OF MALAYSIAN INTERNET USERS ACCESS THE WEB VIA MOBILE DEVICESwe are social SOURCE: NIELSEN
  6. 6. 42% OF MALYSIAN NETIZENS WATCH TV CONTENT AND MOVIES VIA THE INTERNETwe are social SOURCE: NIELSEN
  7. 7. 80% OF MALAYSIAN WEB USERS STREAM OR DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social SOURCE: NIELSEN
  8. 8. MALAYSIAN WEB USERS SPEND ABOUT 41,000,000 HOURS A MONTH WATCHING ONLINE VIDEOSwe are social SOURCE: COMSCORE
  9. 9. 51% OF MALAYSIAN WEB USERS HAVE AN ACTIVE YOUTUBE PROFILEwe are social SOURCE: NIELSEN
  10. 10. 90% OF MALAYSIAN INTERNET USERS VISIT SOCIAL MEDIA SITESwe are social SOURCE: NIELSEN
  11. 11. SOCIAL MEDIA SITES ACCOUNT FOR AROUND ONE THIRD OF ALL MALAYSIAN INTERNET TRAFFICwe are social SOURCE: COMSCORE
  12. 12. THE AVERAGE MALAYSIAN SOCIAL MEDIA USER HAS 233 FRIENDS - THE HIGHEST IN THE WORLDwe are social SOURCE: TNS DIGITAL LIFE
  13. 13. FACEBOOK DEMOGRAPHICS IN MALAYSIA 55-64: 65+: 1% 1% 45-54: 4% 35--44: 13-17: 11% 21% MALE: FEMALE: 53% 47% 25-34: 28% 18-24: 34%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  14. 14. TOP FACEBOOK PAGES IN MALAYSIA # BRAND PAGE LIKES GROWTH 1 AIRASIA 1,274,389 3.69% 2 MCDONALDS MALAYSIA 914,234 2.96% 3 SATU MALAYSIA 800,121 1.97% 4 GOLDEN SCREEN CINEMAS 579,665 2.09% 5 PIZZA HUT MALAYSIA 528,399 2.93% 6 MALAYSIA AIRLINES 397,845 1.09% 7 BLACKBERRY MALAYSIA 332,947 12.93% 8 MAXIS 321,338 13.55% 9 DIGI YOUTHS 304,309 16.75% 10 NIKE FOOTBALL MALAYSIA 299,788 1.80%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  15. 15. NUMBER OF LINKEDIN USERS IN MALAYSIA: 688,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  16. 16. MALAYSIAN USERS ON FOURSQUARE: 136,000we are social SOURCE: PENN OLSON
  17. 17. 86% OF MALAYSIAN NETIZENS HAVE DOWNLOADED MUSICwe are social SOURCE: THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  18. 18. 60% OF MALAYSIAN WEB USERS HAVE INTERACTED WITH A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are social SOURCE: NIELSEN
  19. 19. 77% OF MALAYSIAN WEB USERS HAVE SHARED THEIR THOUGHTS ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are social SOURCE: NIELSEN
  20. 20. 82% OF MALAYSIAN INTERNET USERS HAVE BOUGHT FLIGHTS ONLINE IN THE PAST YEARwe are social SOURCE: VISA
  21. 21. MALAYSIAN NETIZENS SPEND AN AVERAGE OF US$ 2,000 PER PERSON ON ONLINE PURCHASES EACH YEARwe are social SOURCE: VISA
  22. 22. $ 86% OF MALAYSIA WEB USERS USE ONLINE BANKINGwe are social SOURCE: VISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  23. 23. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  24. 24. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social

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