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We Are Vi Creds Presentation
- 2. “ ...SMALL INTRODUCTION ................................................................................................ Vi is a full service digital agency, covering design, develop- ment, optimisation and marketing. AGENCY We pride ourselves on a small agency ethos that produces big agency results. We were recently named one of the Top 5 Agencies to Look Out For by Web Designer Magazine. ETHOS, BIG Our clients like us because we work hard and work smart to provide as much value for them as possible. Over the past two years, we have invested considerably in growing innovation from within. The result is new ways of thinking AGENCY and doing that directly benefit those we work with. We were the first to stream high definition video with no buffer times for the end user - this became the central RESULTS” technology to a whole start-up company. We were the first company to create a Flash website that is as “readable” by search engines as a non-Flash site. Vaux- hall used the technology for a yearly artist sponsorship and we were shortlisted for the prestigious Econsultancy Innovation Award. We have just launched a partnership with the research fellows, students and graduates of Goldsmiths University to bring a high standard of innovation to future projects. We grew up living in digital, so it’s not something we’ve learnt. It’s something we are. Some of the companies we’ve helped: Econsultancy, Virgin Media, Professional Footballers Association, NESTA, Latitude Group, Cartoon Network, Vauxhall, Fiji Water, Bath University, Quintessentially, Imperial War Museum and The BBC. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 5. Designer Market ........................................................................................ An online marketplace for up and coming European fashion designers, Designer Market is focused on a British audience. VI offered a complete package of branding, website development and business solu- tions consultancy. The site boasts an intuitive check- out process that facilitates the login and register system minimizing the amount of clicks in the user’s journey and bringing them closer to conversion. The site will form the framework from which Designer Market can build as a unique community that bridges the gap between designers and consumers. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 7. Glimpse ........................................................................................ VI gave Glimpse Online a new brand identity and a sleek site redesign, on top of a newly optimised ecom- merce platform. Our greatest innovation for Glimpse Online is the introduction of an affiliate scheme, run through an embeddable widget, for both designer pro- file pages and their individual products. This greatly extends the reach of Glimpse, potentially allowing for direct links to checkout from any page on the web. The result is higher conversions throughout the site, steady growth in affiliate click-throughs and highly positive feedback from the community of merchants and buyers, without whom the site cannot function. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 9. Solopress ........................................................................................ Solopress is the second largest printing company in the UK. In the lead-up to a complete overhaul of their e-commerce site, VI implemented a short-term solution that optimised “micro-conversion” points, such as product views, cart adds, cart removals and checkouts. This resulted in a near 10% boost in online sales with-in 8 weeks. Through a complete rebranding and restructuring of the physical business, VI helped Solopress take ownership of their reputation of being “the 24 Hour Printers”. We are currently working to refine conversion on a very sophisticated level, by unifying all of their marketing efforts into one channel. We will be monitoring and optimising the site, taking into account customer interactions that occur on and offline, helping Solopress achieve real, sustain- able growth. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 11. Suzie G. ........................................................................................ Up and coming jewellery designer Suzie Gallagher tasked VI with creating the branding, online presence, lookbook and packaging of her inaugural collection. Appealing to the Kings Road crowd, the site was fully built in Flash with a dynamic e-commerce functional- ity that integrated seamlessly with full-screen video imagery. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 12. River Island ..................................................................................... As an in-house project, our design team worked on the redesign of highstreet retailer, River Island’s website. Using the contents from the original site, we restructured the interface to allow for a user experi- ence that was clear and guided. The minimalist, sleek design prevents the user from being distracted from their goals and focuses their attention on featured products. By repositioning the navigation bar and reducing the visual noise of the homepage, calls to actions find prominence abd findability is improved across the site. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 15. Kauffman ........................................................................................ The world’s only vintage vodka needed a show-stop- ping site that VI’s blockbuster Flash development skills could cater for. Incorporating high definition video and complex CGI sequences, embedded into a fast-loading bespoke coding framework, the site is a major compo- nent to their global marketing strategy. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 17. Taylor James ........................................................................................ Taylor James is a world-renowned creative production studio based in London. With a wide range of services from photographic retouching to full-scale computer graphic productions, the studio asked VI to help them showcase the variety of their incredible body of work and highlight their skills in CGI and production man- agement. A complete site redesign will reestablish their position at the forefront of the highly competitive industry of image creation. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 18. Peugeot E ........................................ ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 19. Peugeot ........................................................................................ For Peugeot, VI designed a marketing campaign around the launch of the RCZ model sports car. Aimed at an aspirational demographic of young urbanites, we made “The World’s Best App” the centrepiece of a cross-media push. Stealth marketing across mainstream media outlets would alert people to the existence of an exlusive smartphone application that would give them access to the “ultimate in party cool.” In close partnership with Nick House Entertainment, who run some of the most prestigious nights in London for celebrities and royalty alike, the application would offer sophisticated features such as geo-location- aware functionality, doorman notification, drinks ordering, private car hire, friend finder, ex-partner call blocker, among others. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 21. Time Out ........................................................................................ As part of the World’s Worst Websites feature in Web Designer magazine, we redesigned Timeout’s London website into a fully interactive social planner. The current site, failing to take into account almost any social process, serves purely as an information base. We took the functionality of the current site and expanded it to cater for sharing with friends, geo-location weather reports. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 23. BBC ........................................................................................ The BBC asked us to come up with a concept for the forthcoming Formula One Season that would draw users online and augment their tv viewing experi- ence. the solution a website nested in their current site that would provide: Live GPS tracking of cars on circuit while maintaining full interactivity. Live video from multiple track-side or in-car cameras, enhanced driver based track guides with cross media possibili- ties, driver car comparisons with “ghost car” features, dynamic alerts for live race events, novice guide to F1 rules, regulations, shown through complete circuit overview and lap drive, editable tracks with analysis of effects, simulations of weather conditions and its effects on race day, with corresponding racing line, tyre, fuelling and pitstop strategies and more. All with a beautiful clean layout as seen to the side. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 25. Guinness ........................................................................................ VI worked with creative advertising agency AMV BBDO on a proposed 360 campaign for multinational corporation, Diageo, owners of Guiness. The cam- paign was based around the concept of a treasure hunt as each piece of the website would be released over time in snippets on the internet, thus a user would have to hunt around the internet to find the campaign. Gradually additional material would be added to the cross platform campaign, leading up to the release of the advert. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 28. Econsultancy ........................................................................................ Econsultancy, despite being the knowledge base of our industry - training the likes of Google, Nike and Virgin - had a website breaking many of the rules they themselves had written the book on. They asked VI to work with them on conversion, focused on a complete site redesign that dramatically decreases bounce rates and guides users’ decision making processes to points of sale for exclusive reports, events and training. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 29. Ryan Air ........................................................................................ Despite their “no frills image,” and being one of the biggest airlines in the UK, the current offering online breaks every rule of usability, persuasion architecture and common logic. We’ve gone for a complete redesign that incorpo- rates a sophisticated contextual affiliate scheme that replaces outdated banner ads – if you choose to see flights to Barcelona, maybe you’re also interested in getting tickets to a football game during your stay. It gives the client far more options to generate addi- tional revenues on the site without detracting from the user experience. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 31. FEI ........................................................................................ The Federation Equestre Internationale (FEI) is the sole worldwide body governing horse sports, jumping, dressage and other events. VI helped them transition from a cripplingly expensive dependence on Microsoft Sharepoint to an open source framework that now supports close to one million web pages for the global organisation. After a complete redevelopment of their flagship site, online television channel and intranet, VI continues to work with the FEI to create minisites and sub-branded content. One of these projects was the annual FEI Awards, where our site boasted a conversion rate of 25% and increased voting by a fac- tor of four. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 33. Latitude ........................................................................................ Latitude is one of the world’s largest search market- ing agencies and the largest Pay Per Click company, working for the likes of Tesco, The Independent and Fitness First. VI was tasked with helping them transi- tion into a full services digital agency that could take serious claims in online display, social media, affiliate marketing and analytics consultancy. Within the first six weeks, there was a 300% increase in business leads from the site. Over the following six months, the conversion rate had a 75% improvement, and bounce rates had fallen dramatically, while both time-on-site and return visits continue to increase steadily. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 36. Living TV ........................................................................................ For Virgin Media Television’s popular Living cable chan- nel, VI was tasked with creating a whole new brand named Liv, and building it as an internet television destination. Partnering with video streaming leader Brightcove, we’ve built a monetisable video platform for online and mobile, that offers fully searchable and shareable content. The player occupies prime real estate on the Living TV homepage and allows for significant cross-promotion across Virgin Media Televi- sion’s properties. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 38. Vusion ........................................................................................ Funded by Nokia, Vusion provided HD streaming video services in the cloud to businesses. We pioneered the technology behind their instantly- loading high definition streams, which allows users to click anywhere on the progress bar and start playing the video without buffer time. Using a series of sophisticated, custom-made algo- rithms, colour quality is as rich and vivid as those found in the source file, and motion blur is free from the usual artifacts found. The player was tooled to constantly readjust the video resolution according to fluctuating bandwidth and computer resources, offering a smooth experience over other services often streamed at a single bit-rate that compromise on image quality. We started using Adobe Flex, but adapted it into our own framework and built it at a quarter of the file size. It’s enabled us to develop a Flash interface that could be customised on the user-side to enable extensive additional functionality and options for aesthetics. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 41. Vauxhall ........................................................................................ VI used this project to demonstrate its pioneering skills in Flash development, unveiling the first fully search engine indexable site to be built in Flash. Each year the auto giant sponsors a group of creatives from fields like fashion, photography, interior design and film to produce innovative projects inspired by “The Great British Road Trip.” Contagious Magazine described the site as “a beautifully designed and animated site which looks like something attached to Coca Cola’s Happiness Factory campaign rather than the traditionally middle of the road manufacturer.” ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 43. ING Media ........................................................................................ ING Media was VI’s first full Flash SEO website. The PR & Communications agency needed a redesign that was functional and accessible to a wide audi- ence. Integrating animations from our inhouse motion graphics team, we created a Flash site that was fully indexable by search engines without the need of a parallel HTML site and built a site around a refreshed brand identity. ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010
- 44. Contact ........................................................................................ We Are Vi are located in three cities. London, Budapest and Cape Town. Damian Kimmelmann Founder and Director info@wearevi.com www.wearevi.com T +44 (0)207 195 1760 M +44 (0)771 277 8887 Unit 2, 16 - 30 Provost Street, London, N1 7NG Old Street, London A detailed map can be found on wearevi.com ........................................................................................................................................................................................................................................................................................................................................................................... We Are VI. Creds Presentation 2010