An introduction to social media for nonprofits, and how they can use the many social platforms and tools to advance ideas. Includes real ways organizations are using social media, pros & cons, and best practices.

1. Advancing Ideas Through Social Media For Nonprofits By Hollis ThomasesPresident & CEO, Web Ad.vantage, Inc.

2. What is Social Media?

3. What is Social Media? It’s not just about using Facebook… Wikipedia defines social media as “internet and mobile-based tools used for sharing information” We say: content created by the masses rather than by an industrial complex known as “the media” The main activity on social media sites consists of connecting with other like-minded people and/or sharing some form of content…

4. What is Social Media? Social Media vs. Social Networking Social Media Social Networking More specific term Social Networking is Engagement More two-way communication Focus is on building relationships and establishing reputations Platforms deliver the engagement Broad term Social Media is a Channel More one-way communication Focus is on content generation & consumption Multiple delivery mechanisms

5. Social Media Users Who Uses Social Media? Public & Private Sector Government Citizens The Community At Large

6. What is Social Media? 6 Social Media Has Its Own Vernacular LinkedIn Twitter Facebook Tweets Follow vs. Following vs. Friends (“Tweeps”) Mentions/@replies DMs Shortened URL Hashtags Tweetups Network Connections Recommendation Groups Likes Friends vs. Like(rs) Profile vs. Page Status Update Apps & Games Blogging YouTube Blog vs. Blogging vs. Blog Post RSS Feed Comments Social Bookmarks Channel Views Spotlight Videos Promoted Videos Featured Videos

7. Let’s see Social Media in action…

8. What is Social Media? User Generated Content

9. What is Social Media? Crowdsourcing Sure, be glad to. What do you need? What can I do? What #ceoelearn project? I’m available. I can help!

10. What is Social Media? Social Media ~ Word of Mouth 2.0 Ratings, Reviews, Recommendations, Opinions, Criticisms

11. Social Media Channels 11 Let’s see some examples…

12. Social Media Channels 12 Social Networks

13. Social Media Channels Blogs 13

14. Social Media Channels Multimedia Hosting/Streaming Sites 14

15. Social Media Channels Comments 15

16. Social Media Channels 16 Reviews

17. Social Media Channels 17 Social Bookmarking & Sharing

18. Social Media Channels 18 Content & Q/A Sites

19. Social Media Channels 19 Forums & Chat

20. Social Media Channels 20 Mobile + Social

21. How & Why Ideas Spread

22. How Ideas Spread 22 How a Great Idea is Born It’s something unique or different Address a real need to a real problem Understand your audience’s mindset Improve upon an existing idea Has a clear purpose that won’t be lost in execution Tap into people’s passions & dreams It’s something realistic & achievable Think divergently

23. How Ideas Spread News/media outlets Original content e.g. user generated content Content permutations Memes RSS feeds Search and aggregation tools 23 Where People Go Online for Information Plagiarism

24. How Ideas Spread 24 Key Influencers Reactions Flow of Information Re-tweets Re-blogs Likes Thumbs/Votes Up Pingbacks Comments Shares Responses Forwards Flow of Information

25. How Ideas Spread 25 What Makes an Idea Spread? A few reasons why people pass things on: It is helpful or informative information People like to feel “in the know” and alert others to what they discover People care about the outcome and want to contribute toward that end, by enlisting others It’s something people agree with and might have difficulty expressing on their own It is beneficial in some way to those who share it People feel they’ll appear out-of-touch if they don’t!

26. Social Media Benefits/Ills Benefits/Pros It’s “free” Everyone has ideas they want to express; you just have to tap into them Tangible metrics show you what works and what doesn’t It’s one-on-one; makes organizations more approachable than through traditional media It’s happening whether you’re a part of it or not, so pay attention! Strength in numbers; hundreds of millions of people are using it Transparency Ease of reaching people (new, old, powerful) 26

27. Social Media Benefits/Ills Ills/Cons Must overcome learning curves to new, constantly evolving form of communication Care & feeding isn’t free Loss of productivity; time “wasters” Subject to group-think Repression of critical thinking/individuality Pressure to conform? Can lead to the “dumbing down” of ideas Disintermediation of human face-to-face contact What’s the long-term impact of this on society? Potential for pitfalls: very public blunders, technicalproblems, etc. 27

28. How real organizations are using social media…

29. Uses of Social Media Raise Awareness/Branding

30. Uses of Social Media Community Service

31. Uses of Social Media Build Relationships

32. Uses of Social Media Staff/Volunteer Recruitment

33. Uses of Social Media Thought Leadership

34. Uses of Social Media Change Attitudes

35. Uses of Social Media Create Evangelists

36. Uses of Social Media Advocacy & Action

37. Uses of Social Media Solicit Donations

38. Uses of Social Media Manage Crises MIA

39. Best Practices Establish Goals Don’t just put it on “autopilot” Don’t expect it to be a one-way street Give before you get Don’t be overly commercial Use tools to help build relationships, manage accounts (efficiency & productivity), and enhance your content… Improve your Friends/Followers/Connections’ experience Where appropriate, integrate across platforms Monitor, LISTEN, and engage Common Social Media Best Practices

40. General Social Media Resources

42. Book’s website: Why140.com

43. Book hashtag: #TMHADHow To Reach Me: e. hollis@webadvantage.net p. (410) 942-0488 @hollisthomases facebook.com/hollisthomases linkedin.com/in/hollisthomases