Do's and Don'ts of a successful MVT strategy - Tom Waterfall - Webtrends

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In this session, Tom Waterfall, Director of Optimisation Solutions, EMEA - Webtrends, will look at the do's and don't's of a successful MVT strategy. Tom will provide real-life examples, with accounts such as Air France- KLM, of where optimisation can play a crucial part in determining the success of your online strategy as well as how site optimisation can define your targeting strategy and drive conversions.

Tecnología Noticias y política

Tom Waterfall

Director of Optimisation Solutions, EMEA

© 2011 Webtrends, All Rights Reserved. |1

Difference of opinion Can’t we all just
get along?

We should just
implement the
green button.

When’s lunch?

These idiots don’t have a
clue. They should listen
to me. Blue button, end
of story.

© 2011 Webtrends, All Rights Reserved. |2

11 DO’S AND DON’TS OF OPTIMISATION

© 2011 Webtrends, All Rights Reserved. |3

1 DO…

© 2011 Webtrends, All Rights Reserved. |4

2 DON’T…

…GO THIN ON RESOURCES

© 2011 Webtrends, All Rights Reserved. |5

3 DO…

© 2011 Webtrends, All Rights Reserved. |6

web
mobile
© 2011 Webtrends, All Rights Reserved.
social
|7

4 DON’T…

web
mobile
© 2011 Webtrends, All Rights Reserved.
social
|8

5 DO…

web
mobile
© 2011 Webtrends, All Rights Reserved.
social
|9

5 DO…MAKE USE OF YOUR OTHER TECHNOLOGIES

© 2011 Webtrends, All Rights Reserved. | 10

6 DO…

web
mobile
© 2011 Webtrends, All Rights Reserved.
social
| 11

6 DO…CONSIDER YOUR AUDIENCE

web
mobile
© 2011 Webtrends, All Rights Reserved.
social
| 12

7 DON’T…

web
mobile
© 2011 Webtrends, All Rights Reserved.
social
| 13

8 DO…

© 2011 Webtrends, All Rights Reserved. | 14

8 DO…PLAN AHEAD

 Start working on your pipeline early
 Mix and match between simple and complex
 Flexibility is important in this industry:
Revisit priorities once a quarter!
© 2011 Webtrends, All Rights Reserved. | 15

9 DO…

© 2011 Webtrends, All Rights Reserved. Reference: http://genetic.ulriccollette.com/ | 16

10 DON’T…

© 2011 Webtrends, All Rights Reserved. | 17

10 DON’T…IGNORE FUTURE TRENDS

© 2011 Webtrends, All Rights Reserved. | 18

10 DON’T…IGNORE FUTURE TRENDS

© 2011 Webtrends, All Rights Reserved. | 19

10 DON’T…IGNORE FUTURE TRENDS

© 2011 Webtrends, All Rights Reserved. | 20

11 DO…

web
mobile
© 2011 Webtrends, All Rights Reserved.
social
| 21

Summary: DO’S AND DON’TS OF OPTIMISATION

© 2011 Webtrends, All Rights Reserved. | 22

web
mobile
© 2011 Webtrends, All Rights Reserved.
social
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.

| 23

Tom Waterfall │tom.waterfall@webtrends.com
Director of Optimisation Solutions, EMEA

web
mobile
© 2011 Webtrends, All Rights Reserved.
social © 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.

| 24

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