Building digital capacity for the arts Seminar 4: Emerging business models for the digital environment Mel Norman, Theme Champion for Business Models and Growth, Creative Industries Knowledge Transfer Network What do we mean when we talk about business models? What are the components and how can you understand whether your business model is fit for purpose? What changes might you make in order to improve revenue flows; is social media a friend or a foe to the conventional business model? BBC Academy and Arts Council England have joined forces to offer training and guidance to the arts sector across England on how to maximize the creation and distribution of high quality arts content for audiences on digital platforms, including online, mobile and internet protocol television. The Building Digital Capacity for the Arts programme, announced in September 2010, will support the development of the arts sector’s media production skills by bringing together the BBC Academy’s media and digital experience with the Arts Council’s extensive knowledge of the arts sector. The initial programme runs from March 2011 - August 2012 and consists of a series of practical seminars and workshops. For more information and video and audio content from this series visit http://www.artscouncil.org.uk/digitalcapacity

1. | Media – Sauce | Mellissa Norman
Unpacking the
business model
@melmediasauce
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2. | Media – Sauce | Mellissa Norman
Pact, BBC, Endemol, BBH, NESTA, C4,
UNESCO, Social Media Week, Nokia,
Ogilvy, Facebook, Skillset, CIDA,
Southwest Design Forum, Metropolitan
Film School, NixonMcinnes, Executives
Association of Great Britain, and the
Brighton Festival, as well as over 200
SMEs.
Picture by Owen Blacker
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3. | Media – Sauce | Mellissa Norman
Theme
Champion
Business
Models &
Growth
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4. | Media – Sauce | Mellissa Norman
The beginning. The story of my search for
Business models
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5. | Media – Sauce | Mellissa Norman
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The current situation…
“Great business models can reshape industries and drive spectacular
growth. Yet many companies find business-model innovation difficult.
Managers don’t understand their existing model well enough to know
when it needs changing—or more importantly, how to change it.”
Harvard Business Review, "Reinventing Your Business Model" by Mark Johnson, Clay Christensen
and Henning Kagerman
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7. | Media – Sauce | Mellissa Norman
businessmodelgeneration.com
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Mobile + Electric cars =Better Place
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Mobile + Co-creation = GiffGaff
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Clothing + subscription=Manpacks
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Gaming + 2nd hand market=Green Man
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Innovation
Creativity
Passionate
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14. | Media – Sauce | Mellissa Norman
“If you want your business to be phenomenal, you have to
put the time into your business, and if you want your
creativity to be phenomenal, you have to put your time in
there, too. I have to be strong on both sides. So I’ve learned
that being more clear and direct about how I want my
business to run makes me more creative because I feel
stronger.“ Alicia Keys
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15. | Media – Sauce | Mellissa Norman
Join 5000+ companies on the business model
community on the TSB’s connect website
connect.innovateuk.org/web/creativektn
• Join connect
• Join Creativektn
• Join Biz model group
For free reports, events & interviews
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16. | Media – Sauce | Mellissa Norman
Thank you!
You can tweet at me here
@ melmediasauce or follow
@creativektn
You can email me here
mel (at) media-sauce.org
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