You know you have industry leading products and great service, so why isn't Google getting the message? If you're not ranking well for your best search terms this webinar is perfect for you. Learn the five things you can do today to start improving your search engine ranking...and drive qualified customers to your web site.
2. Introduction to Search Engine
Optimization
What is SEO?
SEO: Search Engine Optimization
Making your website more visible to search engines (Google,
Marketing your website
3. Writing for Search Engines
Majority of traffic comes from search engines
Keywords and Links are most important to affect search
rankings
Keywords tell the search engines what to do
Inbound links tell them how important you are
search engines are after
All this and still make it readable to the visitors!
6. Most Important to Search Engines
10 Factors Affecting the Importance and Relevance of a Web site
Keywords
Title tags
Headers
Inbound links to the site
Links on the page anchor text
Sitemaps
Age of domain
Volume of content
Freshness of content
Voodoo
9. Keywords Research
Keywords are critical to all Internet marketing
Find what people are searching on
May not be what you call it!
Use key phrases, not just words
Single words are too competitive
Phrases will drive specific traffic
Use Free Keyword Research Tools:
http://freekeywords.wordtracker.com/
https://adwords.google.com/select/KeywordToolExt
ernal
10. Keywords How to Write Them
Pick two or three for each page
Make keywords specific to the offering on that page. Match
them with the title tags.
Keyword density should be no less than 3-5% per page.
keyword phrase together every time you use them:
Internet Marketing
Internet Marketing
Internet Marketing
13. Be Specific with keywords!
Use specific phrases in the copy
Balance readability and keywords
14. Headers and Titles
Use primary keywords in headers and titles
Next item search engines look at after title tags
Also helps readers understand
15. Inbound Links
Inbound links are vital to the success of any Web page.
Inbound links increase understood page importance to search
engines
Also bring more traffic to a Web site
18. Inbound Links How to get them
Tips for increasing number of inbound links:
Content syndication programs and Internet press releases
(more on these later)
Have GREAT content
Find things that will make people WANT to link to your site
19. On-Page Links Anchor Text
Links pages together with text links
Make the links keywords/phrases
Shows search engines the pages are related
20. Sitemaps
Sitemaps are important because they allow people and search
engines to find your content
21. Sitemaps 3 Types
XML Sitemaps
Strictly for search engines
A way to tell search engines about ALL of the pages that you want
indexed on the site
HTML Sitemaps
For both search engines and human visitors
A way to help people navigate your Web site more easily
Search engines love these too because they can easily find pages
on your site to index
TXT Sitemaps
Similar to an XML ONLY for search engines
Used to be a big deal before XML sitemaps became standard
22. Domain Age
domain will have a few advantages:
Older domains have had longer to build out their inbound linking
program
To some extent, older domains have shown durability they are
still around
23. Content - Volume
The more content the better
Webbed Marketing recommends between 250-400 words per
page
Content means HTML TEXT
Flash and other video formats are flashy but the content inside
them is not crawled by search engines
24. Content - Freshness
Updating the content on your Web site will ensure that the
crawlers notice your site every time
Fresher content is seen as more relevant
Leads to higher page ranking
31. Other SEO Opportunities in Social Media
Linking with
Twitter
Link to Web site in
profile
Most tweets
contain links
Replies and mentions link
to other profiles and more
linking opportunities
Hash tags allow users to find
related tweets and thus
related links
32. Internet Press Releases
Optimizing press releases for SEO and distributing online is
an excellent way to create inbound links and drive site traffic.
Get preference from search engines
Excellent way to gain ground on difficult or competitive keyword
phrases
Use same SEO strategies mentioned earlier to optimize:
Keyword phrases in Headline and Sub head
Keep release between 500-750 words
Use keyword phases as link anchors in release body
Link to homepage in boiler
33. Internet Press Releases - Example
Keyword in Headline
Keyword in Sub Head
Keyword anchor link
Approx
570
words
Link to homepage in boiler
34. Internet Press Releases - Metrics
Access Method Volum %
e
Displayed thru RSS, 65,490 73.0 1,690 Search
XML or other % Engine Pick-ups!
syndication
Headline Displayed on 20,872 23.3
a PRWeb Site %
Headline Requested by 3,290 3.7%
Pheedo Network
Headline Requested by 48 0.1%
Topix Network
Headline Displayed 3rd 36 <
Party Site Via Java 0.1%
Script
Total 89,736 100%
Nearly 90,000
Headline Impressions
35. Content Syndication
Link building opportunity
Establish hundreds of qualified, inbound links
Articles can be syndicated and marketed toward potential
customers
Establish yourself / business as an industry expert:
People use articles to find information about topics and
industries
Opportunity to become a knowledge leader
