Measuring Social Media Presence

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Bill Balderaz spoke to a group at WOSU about measuring your social media presence. Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric. This discussion will identify which metrics are credible and how to quantify them. In addition, the session will address how to explain the results of complex online marketing campaigns, such as word of mouth episodes.

Empresariales

You’ve Created a Social Media Campaign — Now What? Measuring the success of social media

Who is Really Using Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Assumption #1: Yes, This Matters in B2B Source: Forrester Research

Assumption #2: Yes, This Matters in the Consumer Space Source: BrandWeek

Using Social Media to Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object]

Implementing Social Media Campaigns Successfully

Clear Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Determine the Hook ,[object Object],[object Object],[object Object]

Determine Distribution Plan ,[object Object],[object Object],[object Object],[object Object]

Approaches to Measuring ROI for Social Media Campaigns

The David Meerman Scott Approach ,[object Object]

Spiderfly ,[object Object],[object Object],[object Object],[object Object]

An ROI Calculator Metric Value Spend Social Media Results Total Value ROI Impressions (CPM) $12 100000 $ 1,200 Leads $ 400 40 $ 16,000 Sales $3,000 7 $ 21,000 Total $10,000 $ 38,200 282%

Case Study #1 - Moochie & Co. ,[object Object],[object Object],[object Object]

Case Study #1 - Moochie & Co. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study #2 - Shizuka New York ,[object Object],[object Object],[object Object]

Case Study #2 - Shizuka New York ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study #2 - With a Compelling Hook ,[object Object]

Case Study #2 - Setting Goals ,[object Object],[object Object],[object Object]

Case Study #3 – Press Release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study #3 – Online Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study #4– National Council (non-profit) ,[object Object],[object Object],[object Object]

Case Study #4 – Media Relations/Awareness ,[object Object]

Case Study #4 – Media Relations/Awareness ,[object Object],[object Object]

Case Study #4 –Traffic from Traditional Media Relations, Social Media & Search

Case Study #4 – Online Programs Drive Traditional Media Coverage ,[object Object],[object Object],[object Object],[object Object]

Case Study #4 – Widespread Media Coverage

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

Take Aways ,[object Object],[object Object],[object Object],[object Object]

Bill Balderaz Webbed Marketing www.webbedmarketing.com @bbalderaz

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Measuring Social Media Presence

1. You’ve Created a Social Media Campaign — Now What? Measuring the success of social media

3. Brand Focused vs Social Media Focused Brand Focused VS Social Media Focused Brands telling their story Joining a conversation Carefully defined and controlled Consumers defining your brand Being perfect Being genuine

5. The Preacher vs. The Cab Driver

6. Assumption #1: Yes, This Matters in B2B Source: Forrester Research

7. Assumption #2: Yes, This Matters in the Consumer Space Source: BrandWeek

10. Implementing Social Media Campaigns Successfully

11.

12.

13.

14. Approaches to Measuring ROI for Social Media Campaigns

15.

16. The Analytical Approach

17. The “We Know It Works”

18. The Webbed Marketing Scorecard

19.

20. Consumer Generated Media Analysis

21. Consumer Generated Media Analysis

22. Real-Time Blog Buzz With Benchmarks

23. Just Give Me A Number

24. An ROI Calculator Metric Value Spend Social Media Results Total Value ROI Impressions (CPM) $12 100000 $ 1,200 Leads $ 400 40 $ 16,000 Sales $3,000 7 $ 21,000 Total $10,000 $ 38,200 282%

25. Case Studies Measuring ROI

26.

27.

28. Case Study #1 - Moochie & Co.

29. Case Study #1 - Moochie & Co.

30.

31.

32.

33.

34. Case Study #2 - SEO Press Release

35. Case Study #2 - Blogger Outreach

36.

37. Case Study #3 – Romantic Makeover

38. Case Study #3 – Romantic Makeover

39.

40.

41.

42.

43.

44. Case Study #4 –Traffic from Traditional Media Relations, Social Media & Search

45.

46. Case Study #4 – Widespread Media Coverage

47.

48. Be The Cab Driver!

49.

50. Bill Balderaz Webbed Marketing www.webbedmarketing.com @bbalderaz

Measuring Social Media Presence

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