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Using Social Media Effectively for Ohio Rural Electric Cooperatives October 2011 Bill Balderaz Webbed Marketing
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Why you should use social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why you should use social media ,[object Object],[object Object],[object Object],[object Object]
 
Listen First – Monitoring Tools
Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listen – Free Monitoring Tools ,[object Object],[object Object],[object Object],[object Object],Many free tools that allow you to monitor what is being said about your company, brand and industry
Listen – Free Monitoring Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring Tools - Paid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring Tools – What to Look For ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Policies
Social Policies - Legal Compliance and Ethical Concerns ,[object Object],[object Object],[object Object],[object Object]
Guidelines for Creating Policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing a Social Media Strategy
 
Questions to consider before developing a social media strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions to consider before developing a social media strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Set Goals and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],Before you start using social media you should define what you want to do, how you’ll quantify it, and in what timeframe.
Integration ,[object Object],[object Object]
Engage Target Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engage Target Audiences ,[object Object],Target Audience Key Message Channel Audience 1 xxxxxxxxxxxxxx Facebook and Twitter Audience 2 xxxxxxxxxxxxxx Blog and Twitter Audience 3 xxxxxxxxxxxxxx Blog
Engage Target Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Executing the Strategy
 
Key points to execute your strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Best Practices ,[object Object],[object Object],[object Object],[object Object]
Measurement and Reporting
 
Can social media really be measured? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics to measure success - Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reporting ,[object Object],[object Object],[object Object],[object Object]
Revise your Strategy ,[object Object],[object Object],[object Object]
Take - Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Cheat Sheet
Social Media Cheat Sheet: What to Post ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Cheat Sheet ,[object Object],[object Object],[object Object],[object Object]
Social Media Cheat Sheet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Take - Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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