This study of mobile social media behavior presents new stats on how Americans use smartphones to connect with friends and family, share photos and videos, and broadcast their experiences to the world. It was originally presented at CRS2017.

1. January 2017
Social Sharing in the Mobile World

2. Survey Methodology:
 1571 interviews (online)
 Adults 18-54
 811 men; 760 women
 Interviews conducted 1/12/17 – 1/18/17
 All respondents own a smartphone
 Data weighted to reflect age, sex, and ethnicity of U.S.
population

3. Sample Demographics: Sex and Age
Smartphone Owners: Demographics
Age 18-24
22%
Age 25-34
28% Age 35-44
24%
Age 45-54
26%
Men
52%
Women
48%

4. Sample Demographics: Race
Smartphone Owners: Demographics
White
62%
Hispanic/
Latino
31%
Asian
5%
Other
2%
Hispanic
17%

5. Sample Demographics: Employment
Smartphone Owners: Demographics
Full-time
57%
Part-time
13%
Unemployed
6%
Homemaker
12%Retired
2%
Student
8%
Other
2%

6. Type of Smartphone Owned: (multiple responses accepted)
59
45
3
0 20 40 60 80
Android
Apple iPhone
Other Smartphone
% saying yes

7. 87
81
54
23
8
12
22
14
4
5
17
22
1
2
7
41
Use text messaging
Use a web browser
Send emails
Listen to podcasts
Daily At least once per week Once a month or less Never
How often do you…?
Smartphone Usage:

8. General Smartphone Usage

9. Average number of types of apps used:
14
15
13
16
15
14
11
0 20 40 60 80 100
Total
Men
Women
18-24
25-34
35-44
45-54
Mean number of responses

10. Apps/mobile website usage:
94
93
90
85
84
80
80
78
77
76
75
74
0 20 40 60 80 100
Navigation
Shopping/retail
Social media
Information/review
Messaging
Gaming
Productivity/business
Video streaming
News/magazine
Finance/banking
Coupon/rebates
Audio
% currently ever use
Page 1 of 2

11. Apps/mobile website usage:
70
70
68
63
61
60
60
60
50
44
41
32
0 20 40 60 80 100
Money transfer
Recipe
Photo
Travel
Sports
Mobile reading
Health/fitness
Lifestyle
Transportation
Delivery/reservation
Grocery delivery/pre-order
Dating
% currently ever use
Page 2 of 2

12. Daily App Usage:
80
54
52
45
45
40
39
36
33
32
32
29
0 20 40 60 80 100
Social media
Messaging
Audio
Gaming
Productivity
News/magazine
Video streaming
Shopping/retail
Information
Navigation
Finance/banking
Sports
Page 1 of 2
% use daily

13. Daily App Usage:
27
24
23
23
22
19
15
14
13
12
12
12
0 20 40 60 80 100
Health/ fitness
Mobile reading
Coupon/rebates
Photo
Money transfer
Recipe
Lifestyle
Grocery delivery
Dating
Transportation
Travel
Delivery/reservation
% use daily
Page 2 of 2

14. Mobile Social Behavior

15. Which of the following social media apps or websites do you currently use on your smartphone?
92
57
43
40
35
19
12
8
6
4
2
0 20 40 60 80 100
Facebook
Instagram
Twitter
Snapchat
Pinterest
LinkedIn
Tumblr
Reddit
Musical.ly
Timehop
Vsco
Base: Use social media app
Social Media App Usage:

16. Social Media App Daily Usage:
70
38
27
24
16
0 20 40 60 80 100
Facebook
Instagram
Snapchat
Twitter
Pinterest
% use daily
Base: Use social media app

17. Which of the following social media apps or websites do you
currently use most on your smartphone?
Social Media Apps Used Most:
66
13
7
6
3
1
2
2
1
0 20 40 60 80 100
Facebook
Instagram
Twitter
Snapchat
Pinterest
LinkedIn
Tumblr
Reddit
Musical.ly
Timehop
Vsco
Base: Use more than one social media app

18. Are you a member of any local Facebook groups or other local online groups?
Local Facebook Groups:
Base: Use Facebook
Yes
62%
No
38%

19. Have you ever…?
Facebook Live:
73
30
23
11
0 20 40 60 80 100
Watched a Facebook
Live video
Watched a Facebook Live
video daily
Broadcast a Facebook
Live video
Broadcast a Facebook
Live video daily
Base: Use Facebook
% saying yes

20. How often do you tag your location when posting social media updates?
Facebook App Usage:
Almost
everytime you
post
15%
Some of the
times you
post
18%
Never/ Do not post
67%

21. What impact, if any, does seeing a radio station DJ or personality post about a product or
service on social media have on your likelihood to purchase that product or service?
Facebook App Usage:
You are
MORE likely
to purchase
43%
It has no
effect on your
likelihood to
purchase
47%
You are LESS
likely to
purchase
3%
Do not listen
to any DJs/
personalities
7%
Base: Use any social media

22. 12
8
18
13
28
18
22
15
15
26
5
20
Share a photo on social
media
Take a selfie
Several times Nearly At least once At least onc Less than Never
How often do you…?
Smartphone Usage:
Base: Use any social media
per day every day per week per month once per month
e

23. Which of the following messaging apps or websites do you currently use on your smartphone?
Messaging Apps:
85
34
25
24
11
8
6
3
3
0 20 40 60 80 100
Facebook Messenger
Skype
WhatsApp
Google Hangouts
Kik
GroupMe
Viber
Allo
Houseparty
Base: Use messaging apps

24. Messaging App Daily Usage:
62
33
66
55
53
54
39
82
60
0 20 40 60 80 100
Facebook Messenger
Skype
WhatsApp
Google Hangouts
Kik
GroupMe
Viber
Allo
Houseparty
Base: Use specific messaging apps