How to build a 6 figure side business with self publishing
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How to build a 6 figure side business with self publishing by Dan Norris, author of The 7 Day Startup, Content Machine, Operetion Brewery and Create or Hate.
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How to build a 6 figure side business with self publishing
- 1. @thedannorris THE 6-FIGURE SELF PUBLISHING SIDE HUSTLE
- 7. The 6-figure self-publishing side hustle › Idea › Writing process › Formatting / Design › Launch › Marketing › Monetization
- 8. Ideas
- 9. Coming up with ideas › Community › Traction / extension › Inspiration › Expertise › Relax › Other content (blog / podcast etc) › In-person
- 10. Choosing good ideas › Is it a neatly packaged idea? › Does it need to be written? › Can you build a brand around it? › Is it a strong ‘why?’ › Domain availability › Is it a good story? › There is no blueprint
- 11. Origins of my books
- 15. Writing process
- 16. How my books were written › 7DS - On my table in the afternoons over a week or two. › Content Machine - On a few plane flights. First 12,000 words on the way to DCBKK 2014. › Operation Brewery - Blog posts, and 20,000 words on planes. › Create or Hate - First 5,000 words on a plane, remainder on Day 6 of 7 Day Startup Challenge.
- 17. Writing tips › Track progress with word count - 12,567 words (75%) › Change scenery › Write on planes › Vomit draft [ADD SHIT HERE] - there is only 1 goal › Publish all the way through › Write every day, or not › Set a launch deadline
- 20. Design
- 21. Formatting › InDesign for print / CreateSpace › Re-done in Jutoh for Kindle and ebooks › Need a higher standard for book shops › 6 x 9 inches for normal books › 5 x 8 inches small books
- 23. Marketing › Book Marketing Canvas › Landing page and email list › KDP Giveaway › Ambassador group › Amazon reviews › Book content › Cross promo (Instagram) › Testimonials board › Influencer outreach › Podcast interviews › Thunderclap › Sales page › Amazon page › Share page › Upviral › Product Hunt
- 29. Results - All books › 4 books published in 2 years › 55,000 total orders (25,000 free) › 700+ reviews across .com, .com.au and .co.uk at 4.8 average › 11 translations sold › All books hit #1 in at least 1 category in the paid listings › Distribution deal coming
- 30. Results - 7 Day Startup › 10,000 free downloads in first week › 20,000 sales since › 7 translations sold › Got to #1 in small business and #1 in startups › Currently #2 in Small business and #3 in Startups › 346 reviews on amazon.com at 4.7 average
- 34. Results - Create or Hate › 11,742 free downloads in first week › Currently#2 in Creativity and #2 in innovation › 117 reviews on amazon.com, .co.uk and .com.au at 4.9 average › 30+ unsolicited testimonials › Real people made stuff!
- 36. Monetization AMAZON SALES ONLINE SALES AUDIBLE TRANSLATIONS CREATESPACE PHYSICAL SALES PUBLIC SPEAKING INFO PRODUCTS MEMBERSHIP
- 38. Tools › DC › Facebook Group › WordPress › Dribble › Google Docs › Trello › Thunderclap › Upviral › Drip › OptimizePress / LeadPages › InDesign › Jutoh › Amazon KDP › CreateSpace
- 39. People and content › Derek / Marleen › Tom Morkes › Elisa Doucette › Chris O’Byrne › Derek Murphy › Tom Morkes Canvas › WP Curve Book Marketing › Peter Shankman Writing on Planes › Big Magic / War of Art / Create or Hate
- 40. @thedannorris on Instagram, Snapchat, Twitter and here on Facebook.