Practical content marketing

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Dan Norris

12 content marketing tactics you can implement today to increase engagement and grow your business.

Empresariales

Create content consistent with your strategy
People and site analytics for content marketers - Check it out now

Focus on high converting trafﬁc sources
• Forget vanity
metrics
• Look at conversion
rates to ﬁnd your
best trafﬁc sources
People and site analytics for content marketers - Check it out now

Get to know your customers
People and site analytics for content marketers - Check it out now
• Their problems and
desires
• Where they hang
out online
• What other
content they like

Have a relevant and compelling offer
• Use an opt in bribe
• If you can customize the
bribe to each post
People and site analytics for content marketers - Check it out now

Test conversion locations
People and site analytics for content marketers - Check it out now

Write like a copywriter not a blogger
People and site analytics for content marketers - Check it out now

Measure actionable data
People and site analytics for content marketers - Check it out now

Copy yourself
People and site analytics for content marketers - Check it out now
Look at your highest
impact content and re-
produce the structure
on other posts

Copy others
People and site analytics for content marketers - Check it out now
Look at the structure of
other successful posts
and create new content
based on it.

Get your design right
People and site analytics for content marketers - Check it out now

Ditch your recent posts widget
People and site analytics for content marketers - Check it out now
R e p l a c e i t w i t h a
manually curated ‘Top
p o s t s ’ w i d g e t t h a t
includes links to your
most shar able and
highest converting posts.

Create great content not good content
People and site analytics for content marketers - Check it out now

Understand your audience and what content drives them to action with
Informly. Check it out now

Grab the full version of this ebook for free
You can get the full version of this free ebook from inform.ly/practicalcontent

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Practical content marketing

1. Practical Content Marketing 12 content marketing tactics you can implement today to increase engagement and grow your business.

2. Create content consistent with your strategy People and site analytics for content marketers - Check it out now

3. Focus on high converting traffic sources • Forget vanity metrics • Look at conversion rates to find your best traffic sources People and site analytics for content marketers - Check it out now

4. Get to know your customers People and site analytics for content marketers - Check it out now • Their problems and desires • Where they hang out online • What other content they like

5. Have a relevant and compelling offer • Use an opt in bribe • If you can customize the bribe to each post People and site analytics for content marketers - Check it out now

6. Test conversion locations People and site analytics for content marketers - Check it out now

7. Write like a copywriter not a blogger People and site analytics for content marketers - Check it out now

8. Measure actionable data People and site analytics for content marketers - Check it out now

9. Copy yourself People and site analytics for content marketers - Check it out now Look at your highest impact content and re- produce the structure on other posts

10. Copy others People and site analytics for content marketers - Check it out now Look at the structure of other successful posts and create new content based on it.

11. Get your design right People and site analytics for content marketers - Check it out now

12. Ditch your recent posts widget People and site analytics for content marketers - Check it out now R e p l a c e i t w i t h a manually curated ‘Top p o s t s ’ w i d g e t t h a t includes links to your most shar able and highest converting posts.

13. Create great content not good content People and site analytics for content marketers - Check it out now

14. Understand your audience and what content drives them to action with Informly. Check it out now

15. Grab the full version of this ebook for free You can get the full version of this free ebook from inform.ly/practicalcontent

Practical content marketing

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