8. 1. Why relationships matter… especially in WordPress
2. The 3 different types of relationships you should build
3. How to build relationships without feeling sleazy
3 takeaways
14. 1. Do your research
2. Explain what’s in it for them
3. Be honest
4. Focus on next steps
5. Find a model that works
6. Follow up
7. Maintain the relationship
7 steps for B2B relationships
15. 1. Marketing agency
2. Hosting provider
3. SEO consultancy
4. Theme shop
5. Software dev company
Where to find
B2B relationships
16.
17.
18.
19. 1. Give
2. Give
3. Give
4. Give
5. Give
6. Give
7. Ask for a favor
7 steps to build relationships
with influencers
20. 1. Chris Lema @chrislema
2. Matt Medeiros @mattmedeiros
3. Troy Dean @troydean
4. Brian Krogsgard @krogsgard
5. Brent Shepherd @thenbrent
6. Brennen Byrne – he’s here!
6 WordPress influencers
21.
22. People <3 guides
1. Google Adwords 8,366 views
2. WordPress Speed 7,614 views
3. Using Live Chat 4,022 views
4. Podcasting 3,547 views
23. 1. Eye-grabbing headline
2. Easy to read
3. Worth sharing
4. Useful
5. Valuable
6. Actionable
7. Evergreen
You won’t believe these 7
principles of great content