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Hello.
I am the person stopping you having beer.
What is
BERG?




We are a studio of designers and technologists working together
to invent products and strategy.
We produce our own products and also invent and design products
and services for big companies like Bonnier, Dentsu & the BBC.
We are 6 years old and there are 13 of us based in London.
Here & There
http://
getsvk.com
http://
getsvk.com
http://
getsvk.com
Surface.
Systems.
Surface

Systems
Application
Presentation
Session
Transport
Network
Data Link
Physical

Shenzen
NOW.
“Lying about
           the
future makes
      history.”
say that
designers
solve
problems.
They do that
of course, but
so do
dentists.
Design is
about making
culture.”
FUTURE(Shadows).
FUTURE(Shadows).
Erm.
FUTURE(Shadows).
THE FUTURE IS
 POPPINS.
Where We Are.
Where We Are Is Pretty Weird
Already.
“We can write it, but we can’t read it”
Kevin Slavin, Lift 2011
Robot-Readable World




                   DOPPLR
          DOPPLR
 DOPPLR
“[our] planetary electronic
membrane is already
comparable to the complexity
of a human brain. It has three
billion artificial eyes (phone
and webcams) plugged in, it
processes keyword searches at
the humming rate of 14
kilohertz (a barely audible
high-pitched whine), and it is
so large a contraption that it
now consumes 5 percent of
the world’s electricity. When
computer scientists dissect
the massive rivers of traffic
flowing through it, they cannot
account for the source of all
the bits.”
- Kevin Kelly, “What Technology
Wants”
Fractional horsepower
motor
Argos-o-mancy.
Big Maths = Cheap
£1.19
Big Maths = Cheap
Robot-Readable World




                   DOPPLR
          DOPPLR
 DOPPLR
Fractional Artificial
Intelligence + Cheap Maths
+ Cameras = RRW
=
DOPPLR
         DOPPLR    “House of Cards” by Radiohead
                   Aaron Koblin, James Frost et al.
DOPPLR
Greg Borenstein: “Making things
See”
“Sensor-Vernacula




Image by James
George / Flightphase
FaceOSC by Kyle MacDonald
Playful Panopticon
Playful Panopticon
Robot-Readable World




                   DOPPLR
          DOPPLR
 DOPPLR
Dawkins.
“Living in the middle”
The UltraViolet Garden: Richard




                         DOPPLR
             DOPPLR
    DOPPLR
Robot-Readable World




                   DOPPLR
          DOPPLR
 DOPPLR
DOPPLR
         DOPPLR
DOPPLR
“Living in the middle”




                     DOPPLR
            DOPPLR
   DOPPLR
“Living in the middle”




                     DOPPLR
            DOPPLR
   DOPPLR
Oh hey! Computery-
Stuff!
Picture by Chris
Heathcote




                    Oh hey! Computery-
                    Stuff!
Oh hey! Computery-
Picture by
   Ben
Bashford
“With Robots” by Diego Trujillo-Pisanty
“With Robots” by Diego Trujillo-Pisanty
Thorunn Arnadottir
Moore’s Law
Maya Lotan’s ‘Urbanseeder’ Project (2004)
“Antiflage”
“High Arctic” by UVA, commissioned by National Maritime
Museum, London
“High Arctic” by UVA, commissioned by National Maritime
Museum, London
“Antiflage”
“Antiflage”
Colour through
Structure
Colour through
Structure
“Living in the
middle”
“Living in the middle”: Suwappu for Dentsu
London




                  DOPPLR
         DOPPLR
DOPPLR
“Living in the middle”: Suwappu for Dentsu
London
Suwappu © Dentsu
London
“The world is going to get
magical and strange, and
people will be confused
and fearful. Designers have
to do what they do best,
helping people to
understand the world and
the way they live in it - and
make the tools that people
can use to shape their own
lives”




     Heathcot
Living in the middle will be weird &
fun...
THE FUTURE IS
 POPPINS.
thanks
#robotreadableworld
    @moleitau
   @berglondon

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Matt Jones: The Robot-Readable World (Webdagene 2011)