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Michal Blažej: Zbavte sa account managementu

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Michal Blažej: Zbavte sa account managementu

  1. 1. Michal Blažej @michalblazej www.lbstudio.sk
  2. 2. Who is an account manager ?
  3. 3. “Interný hajzel, ktorý ľudí pushuje.” “An asshole, that hustles the team.”
  4. 4. RESOURCE MANAGEMENT “An asshole, that hustles the team.”
  5. 5. RESOURCE MANAGEMENT handles resources, production capacity, task assigment, project timeline
  6. 6. “Rieši kakanice s klientom, kým sa rozmyslí.” “Resolves issues with client until he makes up his mind.”
  7. 7. CLIENT COMMUNICATION “Resolves issues with client until he makes up his mind”
  8. 8. CLIENT COMMUNICATION task definition, phone calls, instant email replies, being pretty
  9. 9. FINANCE price quote, keeping the budget
  10. 10. ACCOUNT I MANAGERS
  11. 11. DEADLINES NOT MET
  12. 12. DEADLINES NOT MET CLIENT EXPECTATIONS NOT MET
  13. 13. DEADLINES NOT MET CLIENT EXPECTATIONS NOT MET DEMOTIVATED TEAM
  14. 14. Who is responsible ?
  15. 15. DEADLINES NOT MET resource management
  16. 16. CLIENT EXPECTATIONS NOT MET depts: the creatives & the craftsmen
  17. 17. DEMOTIVATED TEAM team not in contact w/ the client
  18. 18. Is there a solution ?
  19. 19. 4 hrs fly to SFO meet ZURB learn
  20. 20. designer coder analyst
  21. 21. ✓ Photoshop ✓ Photoshop ✓ Photoshop ✓ HTML, CSS, JS ✓ HTML, CSS, JS ✓ HTML, CSS, JS ✓ HE, ER ✓ HE, ER ✓ HE, ER
  22. 22. WEEKLY PLAN
  23. 23. DAILY STAND UP
  24. 24. ONLINE TOOLS
  25. 25. project
  26. 26. So... what ?
  27. 27. THE WINS clients get what they want self-managed team is less hustled diverse tasks are more fun and
  28. 28. THE WINS clients get what they want self-managed team is less hustled diverse tasks is more fun and you’ll craft GREAT PRODUCTS
  29. 29. How to get there ?
  30. 30. THE TEAM
  31. 31. THE TEAM is a problem
  32. 32. THE TEAM ...create it!
  33. 33. THE TEAM soft skills self-management well rounded budget manager / bizdev / sales
  34. 34. Does it work ?
  35. 35. production - design - strategy - technology
  36. 36. AND OTHERS ZURB Metalab Clearleft ... Google Citrix
  37. 37. Easy as pie.

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