Presentation by Bonnie L. Kuehl of Scientific Insights<br><br>
Part of the MaRS Entrepreneurship 101: Science and business do mix: success story event series: http://www.marsdd.com/ent101
An audio presentation accompanies this slide presentation and can be found, along with speaker bio at:
http://www.marsdd.com/servlets/sfs?t=/contentManager/onStory&e=UTF-8&i=1125077882365&l=0&s=UHB2h3H8tTaoRqP2&active=no&ParentID=1137614009189&sort=Price&StoryID=1158283060187
2. WHERE HAVE I COME FROM -
ACADEMICALLY SPEAKING!
• Honours BSc Guelph
• Accelerated PhD (4.5 years)
– Department of Medical Biophysics U of T
– Drug metabolism
• Post-Doctoral Fellowship (3 years)
– p53 with David Lane, University of Dundee, Scotland
• Post-Doctoral Fellowship (2 years)
– Telomerase with Silvia Bacchetti, McMaster University
3. DECISION POINTS
• BSc to where?
– Enjoyed the lab, natural leader
(poor follower)
– Encouraged to do PhD
– Accepted at OCI
PhD to where?
– Enjoyed the lab
– Managed the lab
– President of Student Executive
– Held NCI studentships
– Become a PI - future likely Pharma
6. BIOTECHNOLOGY in 2000
• Industry booming
• Young and dynamic –fun
• Excellent growth opportunities
• Good money, stock options, bonuses
• Like academia – but with lots of $$$
• No grant applications
7. MDS Proteomics
Scientist
!
Manager Molecular Biology
!
Liaison to CSO/ IP Licensing/
Bioinformatics/Scientist Special Projects
8. DECISION POINT
• Industry busting
• Everyone’s position uncertain- mood dark – money tight
WHERE TO NEXT?
• Biotech? Pharma? Service Industry?
• Bench Scientist? Clinical? Regulatory? Communications?
10. BONNIE KUEHL –
SCIENTIST/CONSULTANT
! Research to address biological questions
! Write white papers
! Write scientific articles
! Assist with writing consumer information
! Assist with writing physician information
11. BONNIE KUEHL –
SCIENTIST/CONSULTANT
• Network
• Ask questions of industry people
– MBA?
– Biotech?
– Pharma?
• Business Course
Lack of affiliation quot; lack of credibility
!
12. BONNIE KUEHL –
SCIENTIST/CONSULTANT
SKILLS
– PhD
– Excellent communicator
– Outgoing
– Like to NETWORK
– Stubborn – don’t give up
– Understanding of business
development
– Understanding of IP
– Understanding of management mindset
– Understanding of marketing
13. Scientific Insights Consulting Group
• Scientific Consultant to Service
Industry and Pharma
– August 2002
UPSIDE
• Mine
• I’m the boss
• Follow personal objectives/goals
• Business skills – growth
opportunity
• Experience
• Choices
14. Scientific Insights Consulting Group
• DOWNSIDE
• Age
• Scientific experience (only 10 years post-BSc)
• No longer a scientist
• Business experience (minimal)
• Limited connections outside of Biotech
• Lack of Focus – Jack of all Trades
• Every project a learning experience
• No $ safety net
24. Transdermal Drug Delivery
Stratum Corneum/Skin Barrier
• fluid interaction: corneocytes, lipids and natural
moisturizing factors.
• corneocytes cluster together
in groups of 2-10 cells
• lipids fill the spaces between the cells forming lamellar
bilayers
• Three routes: transcellular, lipid partitioning,
transappendageal
25.
26. WHAT WE CAN’T SHOW YOU!
• White papers
• Industry reports
• FDA submissions
• Clinical reports
• Training material for sales and marketing groups
• Professional slide kits
• Newsletters
• Advisory Board Reports
• And more…….
27. WHAT DOES SCIENTIFIC INSIGHTS® DO?
COMMUNICATES
TEACHES
EDUCATES
TRANSLATES
DIRECTS/GUIDES
CONNECTS
29. Believe it or NOT
• IT is all about NETWORKING
Who you know
Who you know
Who you know knows
Life/Work/Business is all about
MARKETING yourself and your skills
30. STARTING UP!
• Branding
– Name
– Logo
• Office
– Telephone/fax/ e-mail
– Paper/ files
• Marketing materials
– Website
– Business cards
– Pamphlets
• Visibility
– Networking
– Word of mouth
– Referrals
– Cold calls
31. YOU CAN’T DO IT ALONE -TEAMWORK
• Friends and Family
• Bookkeeping
• Administration
• Child care
• Graphic Design
• Marketing
• Web support
• Bank
• Cleaning
32. MENTORS - EXPERIENCED VOICES
• Identify your weaknesses
• Ask questions
• Every encounter is a learning opportunity
• Ask questions
• Admit you don’t have a clue
• Be open to trying and learning different things
• Learn to ask for help
• Ask questions
! LEARN TO STRECH YOURSELF
34. Scientific Insights® Consulting Group Inc.
• Partner
• Friends and Family
• Lawyer
• Bookkeeper
Scientific Insights®
• Accountant
• Administration I OWN IT!!!
• Child care
• Graphic Design
• Marketing
• Web support
• Bank – investment
• Insurance
• Cleaning
35. GREATEST CHALLENGES
• What to charge?
• Asking for the project –closing the sale
• Invoicing and collecting money
• Prioritizing jobs
• Getting the work done – wearing too many hats
• Juggling projects
36. GREATEST CHALLENGES
• Client / project strategy and objectives
– Understanding where they are going
– Persuading on best next steps
• CHOICES
– Family
– Clients
– Networking
– Volunteering
37. GROWTH
• More brains –
more projects
• More hands on deck
• Good turnaround
• Greater diversity
– Team
– Projects
• Larger client base