This document provides an overview of strategies for effective online business, including hosting, marketing, and management. It discusses e-commerce models and forces driving online shopping. Key topics covered include website hosting basics, development, design, and management. Payment processing and order fulfillment are reviewed. The importance of monitoring site performance and extending business opportunities through online exchanges is emphasized. Effective marketing techniques like search engine optimization are also outlined.
1. Effective Online Business: Hosting, Marketing, and Management Strategies Workshop #I - Introduction Presenters: Kelly Burke – University of Hawaii at Hilo Steven Parente – Aina Hawaiian Tropical Products Supported by a USDA Cooperative State Research, Education and Extension Service Grant through the University of Hawaii at Hilo and College of Business and Economics Dean Dr. Marcia Sakai
40. WEB SITE PLANNING / OPERATING CHECKLISTS AND OTHER RESOURCES
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45. Effective Online Business: Hosting, Marketing, and Management Strategies Workshop #2 Presenters: Kelly Burke – University of Hawaii at Hilo Steven Parente – Aina Hawaiian Tropical Products Supported by a USDA Cooperative State Research, Education and Extension Service Grant through the University of Hawaii at Hilo and Dr. Marcia Sakai