The document outlines the digital marketing plan for ABC Laundry with objectives of creating awareness and generating sales. Key goals include SEO, blogs, Facebook ads and Google ads. Targets are 3000 monthly visits and 20 conversions per day. Research identified the target audience as males and females aged 25-45 who are away from home, single, expats or entrepreneurs with incomes over 10 lacs. The marketing team and budgets for content, ads, and requirements are defined. The process details blog content creation and promotion through SEO and social media, with a schedule across different channels. Month 1 SEO actions include competitor analysis and website optimization diagnostics.
8. Requirements:
Google analytics access
Search console access
Website access
Mobile app
Access to developers
Branding, logos
Merchant center
Tag manager
Facebook business manager
All other social media access
Landing pages
Contact details
CRM/Tools
9. Process:
Content
Blog: Five-blog post per month
Topics: Educational
Example: How outsourcing your laundry can save 15
hours a month
Tools: Google auto suggest, Answer the public
Person responsible: Content lead
Approval: Client
Deadline: Every Wednesday 4 PM
Promotion: SEO | Social media
Marketing: Short description, 6-8 relevant pictures
for all social channels.
Schedule: | Mon – LinkedIn |Tue – Twitter | Wed –
Instagram | Thu – Facebook | Fri - PPC
10. SEO – Month 1
Reports
Competitors rankings
Updates implemented
Screen shots
Objectives Major Action Steps
SEO Person
Responsible
Reporting Approve
d by
Qualit
y
Check
Comm
ents
1 Review, diagnose existing
SEO strategies
a. Website structural analysis
and report
b. Current search engine
rankings report
c. Current keyword research
report
d. Website usability analysis &
report
e. Competitor analysis
f. AMP set up
g. Mobile page insight
e. HTML Code Analysis and
validation
h. Non-performing pages
analysis
i. H1 tags, anchor links, on
page optimization analysis
j. Inbound links, external link
analysis and report